Associate Merchant For Apla Nike Direct
Beaverton, Or, Us
Owned and managed roughly $100M business through DTC Nike Kids and Equipment categories through assortment building, franchise management, seasonal planning and strategic investments.Instituted highest growth in Accessories ever in APLA DTC over 3 seasons and drove fastest growth in Nike Kids across our digital channels channels through common-sense analytics, tool building, and consumer first assortment decisions.Elevated data on merchandising team by working with planning and analytics partners, setting up education sessions, developing timing and process for when data was available, and providing coaching around responsible data usage.Nominated and actively participated in two SWAT teams around corporate, leader, and peer communication for APLA and the Global, resulting in communication goals on the CFE in APLA and a communication framework to follow for Global.