- Responsible for creating, delivering, and executing the Search & Performance Max strategy for Google's $XB Education Vertical- Work with Google's largest Education advertisers by providing strategy, consultation, and activation support for complex and high impact growth opportunities while providing thought leadership and an expert POV- Collaborate with Product and Go-to-Market teams to influence product strategy & development

-Manage a book of XX eCommerce/DTC focused advertisers to develop short and long term digital marketing strategies to achieve their business objectives while achieving an annual Run Rate of $XXM.-Consult mid-sized businesses to optimize their Google Ads accounts through Search, Shopping, the Display Network and YouTube, resulting in increased brand awareness, sales, and leads for clients.

-Lead cross-channel initiatives to support overall corporate strategy and drive incremental revenue for clientele-Establish strategy and execution to meet budget, target revenue, and customer acquisition goals through Paid Social Media efforts-Provide and create multi-channel reports and insights to clients weekly/monthly-Analyze industry benchmarks/market research regarding competitor Paid Social Media programs to identify gaps and opportunities for improvement-Determine client’s position in the Social Media stratosphere to determine content strategy that presents client’s Social Media program(s) in a compelling and unique context-Manage various Social Media platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat) to develop new campaigns/optimize existing ones to ensure ROI for clients

-Engaged with agency team members as well as external vendors to build out clientele Affiliate Network-Responsible for affiliate recruitment, relationship development, content creation, and vendor expansion to build brand awareness and encourage affiliate retention and growth-Grew relationships by assisting publishers with setup, answering general support questions, providing performance feedback, mentoring, and ongoing communication-Identified best-fit vendor partners and negotiate Cost Per Acquisition/Cost per Install media buys with favorable terms-Led daily, weekly, monthly, and quarterly tactical execution across the Social Media and Affiliate channels for accounts across a variety of industry verticals such as Education, Healthcare, Insurance, Retail, and Consumer Packaged Goods-Developed weekly observations based Social Media/Affiliate platform data (qualitative and quantitative), followed by recommended optimizations to enhance performance