Jake Gordon Email & Phone Number

Mountain View, Ca, Us

Mountain View, Ca, Us

- Responsible for creating, delivering, and executing the Search & Performance Max strategy for Google's $XB Education Vertical- Work with Google's largest Education advertisers by providing strategy, consultation, and activation support for complex and high impact growth opportunities while providing thought leadership and an expert POV- Collaborate with Product and Go-to-Market teams to influence product strategy & development

Mountain View, Ca, Us

-Manage a book of XX eCommerce/DTC focused advertisers to develop short and long term digital marketing strategies to achieve their business objectives while achieving an annual Run Rate of $XXM.-Consult mid-sized businesses to optimize their Google Ads accounts through Search, Shopping, the Display Network and YouTube, resulting in increased brand awareness, sales, and leads for clients.

Mountain View, Ca, Us

Chicago, Il, Us

-Lead cross-channel initiatives to support overall corporate strategy and drive incremental revenue for clientele-Establish strategy and execution to meet budget, target revenue, and customer acquisition goals through Paid Social Media efforts-Provide and create multi-channel reports and insights to clients weekly/monthly-Analyze industry benchmarks/market research regarding competitor Paid Social Media programs to identify gaps and opportunities for improvement-Determine client’s position in the Social Media stratosphere to determine content strategy that presents client’s Social Media program(s) in a compelling and unique context-Manage various Social Media platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat) to develop new campaigns/optimize existing ones to ensure ROI for clients

Chicago, Il, Us

-Engaged with agency team members as well as external vendors to build out clientele Affiliate Network-Responsible for affiliate recruitment, relationship development, content creation, and vendor expansion to build brand awareness and encourage affiliate retention and growth-Grew relationships by assisting publishers with setup, answering general support questions, providing performance feedback, mentoring, and ongoing communication-Identified best-fit vendor partners and negotiate Cost Per Acquisition/Cost per Install media buys with favorable terms-Led daily, weekly, monthly, and quarterly tactical execution across the Social Media and Affiliate channels for accounts across a variety of industry verticals such as Education, Healthcare, Insurance, Retail, and Consumer Packaged Goods-Developed weekly observations based Social Media/Affiliate platform data (qualitative and quantitative), followed by recommended optimizations to enhance performance