The Content Marketing Strategist is responsible for developing and executing a comprehensive content marketing strategy that drives GMS’s digital presence, engages target audiences, and generates leads. Collaborating with the digital marketing team, you will create compelling content in various formats to position GMS as a thought leader in the PEO industry, fueling business growth and enhancing brand awareness.Key ResponsibilitiesContent Strategy & Planning: Develop data-driven content strategies and calendars aligned with GMS’s goals. Define content themes that address SMB pain points, integrating blogs, whitepapers, videos, and more.Content Creation & Management: Collaborate with subject matter experts, manage workflows, and ensure high-quality content across all platforms. Optimize for SEO to improve visibility.Content Distribution & Promotion: Work with the digital marketing team to publish and promote content across web, social media, and email channels. Support internal communications and manage distribution platforms.Content Measurement & Reporting: Monitor KPIs such as traffic, engagement, and ROI. Refine strategies based on performance data to maximize impact.Stay Current with Trends: Stay updated on the latest in content marketing, SEO, and industry-specific trends to continually evolve strategies.

Created short films using Unreal Engine/Live CompositingBlocked virtual/live action actors, props, and sets.Composed cinematography using virtual/live camerasResearched parts and built a $4,000 computer for apermanent studio workstation to use for Live Compositing and EditingCaptured and cleaned up motion capture animation usingboth Rokoko and Optitrack systems

As a Graduate Assistant at Ohio University's Broadcast and Video Services department, I have been instrumental in establishing and enhancing the live sports production process that meets the rigorous demands of ESPN+ broadcasts. My tenure, starting August 2023, has been marked by a strong commitment to technical excellence and educational empowerment.In this role, I have leveraged cutting-edge technology to produce seamless multi-camera live streams of college sports. My technical acumen extends across a suite of broadcasting tools, including the operation of 3Play for instant replay, Xpression and Dashboard for dynamic graphics, Ross Carbonite for precision technical direction, and the Behringer X32 audio console for impeccable sound quality.A cornerstone of my responsibilities has been the education and development of students, guiding them through the intricacies of various broadcast positions and software. I helped train students with hands-on experience using the Jumbotron- fostering a skilled workforce ready to meet the challenges of live production.Throughout my tenure, I have honed my skills in problem-solving and adaptability, navigating the fast-paced and unpredictable nature of live sports broadcasting. I have become adept at communicating complex information effectively, ensuring clarity under pressure, and elevating team performance through decisive leadership.My journey at Ohio University's Broadcast and Video Services has been one of growth, learning, and contribution. It has equipped me with an unparalleled skill set and a robust portfolio of work that stands as a testament to my dedication to broadcasting excellence.

Within the GRID Lab, I create content for various clients; using Cine-VR to make their vision come to life. Through these experiences, I record 360 degree video, manually stitch and edit the footage, block out actors/props in the scene, and attend weekly meetings to brainstorm new ways we can use VR to push the envelope of visual storytelling. I employed interpersonal communication, leadership, problem-solving, teamwork, and competence in bringing a client's idea to fruition. Recently, I've been trusted with directing a traditional/Cine-VR hybrid film for the Dean of Students in order to help Professors recognize the signs of trauma in students, and also how to have the conversation with students in order to get them the help that they need.

As part of a study abroad program, I co-directed a documentary based on the Spanish performance of Flamenco. My crew and I filmed in several cities, including Barcelona, Granada, and Sevilla. In each city, we interviewed various Flamenco dancers, guitarists, managers, dress designers, and anthropologists so we could capture the entire story of how much hard work goes into performing the art form of Flamenco. While overseas, I operated the DJI Mavic Air, a powerful drone that allowed me to capture the true beauty of Spain's cities from camera angles that wouldn't be humanly possible. Once we returned home from a successful month of shooting, I organized the footage with PluralEyes, synchronized the various camera angles with its respective audio files, and exported them to a ready-made Abobe Premiere project timeline for editing.

I interned for the Florida Breast Cancer Foundation as a media specialist, helping promote their campaign "What's Your Reason Why?" A PSA where various people affected by breast cancer gave their reasons for why they choose to fight the disease. I worked directly with the Creative Director, and brainstormed various idea to best communicate the message "What's Your Reason Why?" I assisted camera, sound mixed, edited, sound designed, and created visual effects to make a product that matched the client's vision. The PSA premiered in theaters across Orlando and Miami.