Jacob H.

Jacob H. Email and Phone Number

Founder and Director @ THYNK Digital Australia
Sydney, NSW, AU
Jacob H.'s Location
Greater Sydney Area, Australia
About Jacob H.

Experienced and results-driven marketing professional with a strong focus on the digital landscape. Recognized for expertise in digital marketing and eCommerce; skills range from strategy, planning, data analytics, result measurement, sales and P&L management. An effective stakeholder manager across all organisational levels. My career has been built of ambition and hunger to continue to learn and develop a unique skill set, which with this motivation, I have consistently exceeded expectations and driven remarkable growth results. With an entrepreneurial mindset and strong communication skills, I thrive in fast-paced, agile environments, collaborating seamlessly with stakeholders across all levels. My strategic thinking, analytical approach, and experience in diverse environments make me a valuable asset for any organisation seeking a driven marketing professional with a proven track record of exceptional results in the digital landscape.

Jacob H.'s Current Company Details
THYNK Digital Australia

Thynk Digital Australia

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Founder and Director
Sydney, NSW, AU
Website:
thynkdigital.com.au
Employees:
1
Jacob H. Work Experience Details
  • Thynk Digital Australia
    Founder And Director
    Thynk Digital Australia
    Sydney, Nsw, Au
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  • Thynk Digital Australia
    Founder & Director
    Thynk Digital Australia May 2023 - Present
    Sydney, New South Wales, Australia
    At THYNK Digital, our mission is to revolutionize the digital landscape for businesses, providing exceptional value through our comprehensive suite of services. We are dedicated to helping our clients thrive by delivering innovative strategies tailored to their unique objectives. With our expertise in digital marketing, e-commerce, and consulting, we empower businesses to navigate the digital realm with confidence, achieve their goals, and unlock untapped potential. Partner with us and let's make your digital dreams a reality. #THYNKDigital #DigitalTransformation
    View
  • Lightswitch Consulting
    Lightswitch Consulting – Associate
    Lightswitch Consulting May 2023 - Present
    Sydney, New South Wales, Australia
    We're a team of like-minded professionals, who know that every organisation has its own energy.Success is determined by how that energy is directed.​We help our clients rewire their organisation's unique energy into the areas which create growth.We also illuminate new paths to growth, by better connecting the critical circuits which positively empower your team. We can do this because we align global best-practice to your entrepreneurial vision - creating outstanding organisations that thrive in any environment.
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  • Jacobs Douwe Egberts
    Direct To Consumer Manager
    Jacobs Douwe Egberts Aug 2021 - May 2023
    Sydney, New South Wales, Australia
    - Spearheaded strategic business growth by developing and implementing vision-driven strategies for the DTC business.- Managed P&L to ensure profitability and scalability, aligning with long-term sustainability goals.- Streamlined operations and logistics through cost-effective measures, including a successful logistics tender process.- Advocated for local market needs, challenging global solutions to optimise the DTC platform for the AU market.- Led performance-focused digital media and CRM strategies, navigating challenges posed by the COVID-19 landscape.- Enhanced user experience to maximise conversion rates and drive sales performance.- Implemented cross-selling and upselling strategies, boosting average order value and return on marketing investment.- Oversaw all aspects of the DTC business, including fulfilment, logistics, customer service, web platform, analytics, marketing, and media.
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  • Jacobs Douwe Egberts
    National Account Manager Ecommerce
    Jacobs Douwe Egberts Aug 2020 - Aug 2021
    Sydney, New South Wales, Australia
    - Led the development and execution of eCommerce strategies across Pureplay, eGrocery, and marketplace channels.- Implemented robust product, sales, and marketing strategies, driving ambitious growth objectives of +250% within 12 months.- Cultivated a strong partnership with Amazon AU, achieving top seller status and preferred partner recognition.- Negotiated promotions and events, optimising outcomes and securing participation in the Amazon SVS program.- Collaborated globally to meet targets and leverage knowledge sharing for enhanced performance.- Developed and implemented eCommerce digital shelf strategies, enhancing visibility during key events and promotions.- Managed digital shelf placement through Citrus for eGrocery channels and via Amazon ads for Amazon AU.
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  • Qantas
    Cross Channel Marketing Analyst
    Qantas Jul 2018 - Aug 2020
    Mascot, New South Wales, Australia
    - Spearheaded innovation in digital measurement solutions, enhancing marketing effectiveness frameworks.- Conducted meticulous analysis of cross channel/device attribution measurements, optimising for accurate results.- Leveraged SQL database querying and coding skills to manipulate and organise data, advancing digital marketing measurement methodologies.- Developed visualisation dashboards, providing real-time insights to support marketers in evaluating digital campaign performance.- Collaborated with cross-functional teams to ensure marketing measurement aligned with objectives and outcomes.- Led marketing teams in leveraging data for informed decision-making on marketing approaches and strategies.- Developed and implemented real-time reporting dashboards, granting marketers seamless access to understand campaign performance and effectiveness at a glance.
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  • Ebay
    Operation & Strategy Manager
    Ebay Oct 2017 - Jul 2018
    Sydney, Australia
    - Managed ~$3.6M programmatic ad sales channel, including sales, forecasting, and relationship building.- Led the expansion of an internal sales team from 4 to 20 members in 9 months, overseeing sales strategy, operations, and client relationships.- Provided sales forecast and pipeline reporting to senior internal stakeholders.- Identified and executed new business monetization opportunities.- Developed strategic eCommerce plans and executed them for clients/sellers, establishing foundational processes and operational frameworks for the ad sales team.- Collaborated with external stakeholders (direct clients and media agencies) to develop strategic ad solutions.- Worked closely with eBay sellers to optimise their digital shelf presence and drive growth, creating plans to maximise ROI on their marketing investment.
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  • Qantas
    Client Services Manager
    Qantas Feb 2017 - Oct 2017
    Mascot, New South Wales, Australia
    - Managed a $1M media client portfolio, driving growth for the Red Planet business.- Exceeded annual revenue targets, delivering exceptional results by the mid-year mark.- Collaborated with data scientists, market research, and media buyers to develop a comprehensive 360 audience-led marketing solution for external clients.- Developed tailored strategies to overcome client challenges and achieve business objectives.- Effectively managed external stakeholders, offering strategic data solutions across research, analytics, and media projects, challenging conventional approaches.- Led strategic thinking sessions to meet complex business challenges.- Worked cross-functionally internally to ensure successful delivery of client projects.
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  • Qantas
    Digital Engineer
    Qantas Aug 2015 - Feb 2017
    Mascot
    • Management of all digital programmatic buying for Qantas Airline, Loyalty and External clients including Display, Video, Mobile, Social and Native with six direct reports, inclusive of client service management.• Responsible for growing both Red Planet and Qantas Group YoY revenue targets by increasing programmatic budget and ensuring cost efficiencies are achieved in both media buying and resource allocation.• Understanding and leveraging Qantas Frequent Flyer first party data in order to plan campaigns based on key insights and targetable audiences.• Implementing structure and process into the team to ensure operational efficiency and maximum output.• Management of the Red Planet Training and Education programme addressed to the Loyalty and Airline marketing teams.
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  • Omd Australia
    Programmatic Account Manager
    Omd Australia Feb 2015 - Aug 2015
    Sydney, Australia
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  • Omd Australia
    Digital Programmatic Trader
    Omd Australia Jan 2014 - Feb 2015
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  • Omd Australia
    Digital Assistant
    Omd Australia Oct 2012 - Jan 2014
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  • Mcdonald'S
    Manager
    Mcdonald'S Sep 2007 - Sep 2012
    View

Jacob H. Education Details

Frequently Asked Questions about Jacob H.

What company does Jacob H. work for?

Jacob H. works for Thynk Digital Australia

What is Jacob H.'s role at the current company?

Jacob H.'s current role is Founder and Director.

What schools did Jacob H. attend?

Jacob H. attended Swinburne University Of Technology, Shire Christian School.

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