Jacob H. Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

At THYNK Digital, our mission is to revolutionize the digital landscape for businesses, providing exceptional value through our comprehensive suite of services. We are dedicated to helping our clients thrive by delivering innovative strategies tailored to their unique objectives. With our expertise in digital marketing, e-commerce, and consulting, we empower businesses to navigate the digital realm with confidence, achieve their goals, and unlock untapped potential. Partner with us and let's make your digital dreams a reality. #THYNKDigital #DigitalTransformation

Sydney, New South Wales, Australia

We're a team of like-minded professionals, who know that every organisation has its own energy.Success is determined by how that energy is directed.​We help our clients rewire their organisation's unique energy into the areas which create growth.We also illuminate new paths to growth, by better connecting the critical circuits which positively empower your team. We can do this because we align global best-practice to your entrepreneurial vision - creating outstanding organisations that thrive in any environment.

Sydney, New South Wales, Australia

- Spearheaded strategic business growth by developing and implementing vision-driven strategies for the DTC business.- Managed P&L to ensure profitability and scalability, aligning with long-term sustainability goals.- Streamlined operations and logistics through cost-effective measures, including a successful logistics tender process.- Advocated for local market needs, challenging global solutions to optimise the DTC platform for the AU market.- Led performance-focused digital media and CRM strategies, navigating challenges posed by the COVID-19 landscape.- Enhanced user experience to maximise conversion rates and drive sales performance.- Implemented cross-selling and upselling strategies, boosting average order value and return on marketing investment.- Oversaw all aspects of the DTC business, including fulfilment, logistics, customer service, web platform, analytics, marketing, and media.

Sydney, New South Wales, Australia

- Led the development and execution of eCommerce strategies across Pureplay, eGrocery, and marketplace channels.- Implemented robust product, sales, and marketing strategies, driving ambitious growth objectives of +250% within 12 months.- Cultivated a strong partnership with Amazon AU, achieving top seller status and preferred partner recognition.- Negotiated promotions and events, optimising outcomes and securing participation in the Amazon SVS program.- Collaborated globally to meet targets and leverage knowledge sharing for enhanced performance.- Developed and implemented eCommerce digital shelf strategies, enhancing visibility during key events and promotions.- Managed digital shelf placement through Citrus for eGrocery channels and via Amazon ads for Amazon AU.

Mascot, New South Wales, Australia

- Spearheaded innovation in digital measurement solutions, enhancing marketing effectiveness frameworks.- Conducted meticulous analysis of cross channel/device attribution measurements, optimising for accurate results.- Leveraged SQL database querying and coding skills to manipulate and organise data, advancing digital marketing measurement methodologies.- Developed visualisation dashboards, providing real-time insights to support marketers in evaluating digital campaign performance.- Collaborated with cross-functional teams to ensure marketing measurement aligned with objectives and outcomes.- Led marketing teams in leveraging data for informed decision-making on marketing approaches and strategies.- Developed and implemented real-time reporting dashboards, granting marketers seamless access to understand campaign performance and effectiveness at a glance.

Sydney, Australia

- Managed ~$3.6M programmatic ad sales channel, including sales, forecasting, and relationship building.- Led the expansion of an internal sales team from 4 to 20 members in 9 months, overseeing sales strategy, operations, and client relationships.- Provided sales forecast and pipeline reporting to senior internal stakeholders.- Identified and executed new business monetization opportunities.- Developed strategic eCommerce plans and executed them for clients/sellers, establishing foundational processes and operational frameworks for the ad sales team.- Collaborated with external stakeholders (direct clients and media agencies) to develop strategic ad solutions.- Worked closely with eBay sellers to optimise their digital shelf presence and drive growth, creating plans to maximise ROI on their marketing investment.

Mascot, New South Wales, Australia

- Managed a $1M media client portfolio, driving growth for the Red Planet business.- Exceeded annual revenue targets, delivering exceptional results by the mid-year mark.- Collaborated with data scientists, market research, and media buyers to develop a comprehensive 360 audience-led marketing solution for external clients.- Developed tailored strategies to overcome client challenges and achieve business objectives.- Effectively managed external stakeholders, offering strategic data solutions across research, analytics, and media projects, challenging conventional approaches.- Led strategic thinking sessions to meet complex business challenges.- Worked cross-functionally internally to ensure successful delivery of client projects.

Mascot

• Management of all digital programmatic buying for Qantas Airline, Loyalty and External clients including Display, Video, Mobile, Social and Native with six direct reports, inclusive of client service management.• Responsible for growing both Red Planet and Qantas Group YoY revenue targets by increasing programmatic budget and ensuring cost efficiencies are achieved in both media buying and resource allocation.• Understanding and leveraging Qantas Frequent Flyer first party data in order to plan campaigns based on key insights and targetable audiences.• Implementing structure and process into the team to ensure operational efficiency and maximum output.• Management of the Red Planet Training and Education programme addressed to the Loyalty and Airline marketing teams.

Sydney, Australia

Bachelor Of Commerce (Bcom), Marketing

Bachelor of Business - Marketing

High School Certifcate