Managing Dyson Korea Live Commerce ManagementOperational Leadership: Directed daily operations of Dyson's e-commerce site using Magento and SAP Hybris, ensuring optimal performance and user experience.Live Commerce Innovation: Pioneered the launch of Dyson Korea's YouTube Live Commerce channel and studio, achieving global recognition as the first of its kind.Strategic Analysis: Analyzed online sales data and translated insights into actionable strategies, collaborating closely with the MKT team to develop effective promotions with eCommerce agencyBusiness Model Development: Scoped and planned prospective new business models to drive growth in the eCommerce sector.Reporting & Presentation: Created comprehensive reports and impactful PowerPoint presentations from conferences, meetings, and global networks.Key Achievements:- Launched the world’s first Dyson Korea Live Commerce YouTube channel and studio.- Successfully introduced the Bambuser Live Commerce Platform in July 2021, marking Dyson's global first.- Lead the YouTube shopping business, earning the 2023 KR first YouTube Live Commerce channel launch (Silver reward).

Strategic Operations Leadership: Spearheaded strategic operations to optimize sales and customer satisfaction (NPS) in Dyson's offline department store channels.Team Management and Development: Led operations and managed the selection and training of managers and staff across the department store network.Global Recognition: Achieved global recognition in 2020 for pioneering Dyson Korea's direct store business operations.Innovative Store Launches: Launched the world's first Dyson Experience Shop (Dyson Home) in October 2019, setting new standards in customer experience. (https://www.etoday.co.kr/news/view/1951963)

Developed and facilitated workshops to train Samsung leadership in comprehensive retail standards, including merchandising, inventory management, sales engagement, financial management, talent acquisition, staffing, and workforce planning.Delivered instructor-led training to Samsung Experience Store teams in new and remodeled flagship locations globally (New York, Bangkok, Bangalore, Turkey, London, Manila, Singapore, Taipei, and Tokyo).Conducted needs analysis on training content and evaluated store readiness for flagship device launches in carrier stores.Developed and implemented effective operational guidelines, in-store policies, and leadership execution standards.Collaborated with multiple Samsung HQ departments, including Training & Development, Research & Development, B2B, and Store Design, providing key insights to enhance retail execution.Created and distributed learning materials for knowledge checks, customer engagement role-plays, and team-building projects during onboarding training.Coordinated and oversaw the day-to-day operations of the video production team for Samsung Mobile Training & Development, creating multimedia content for sales presentations, product knowledge, internal announcements, product marketing, store operations, corporate training, and other enterprise-wide projects.Joined pre-production efforts, mentoring the team to establish project deliverables, create scripts, storyboards, and shot lists, plan video shoots, and select shoot locations.

Lead and manage the sales team, focusing on three key accounts (Hyundai Department Store,) to drive sales and sell-through of Under Armour's core categories.Directly managed a team of approximately 40 employees for the past three years, focusing on their career development and work performance.Utilize strong business insights and retail management skills to simultaneously improve account sales and profitability.Develop strategic sales plans tailored to each complex retail account to achieve sales targets and align with Under Armour's brand and category goals.Drive sales and sell-through processes of Under Armour products in each account, working closely with marketing and retail teams to ensure flawless execution in line with brand guidelines.Establish strong collaboration with marketing and retail activation teams to lead impactful sales promotion programs and plans that resonate strongly with Korean consumers.Additionally, dedicate efforts to optimizing inventory flow through the management of offline flagship and retail stores.This role is committed to driving Under Armour's strategic growth in the competitive Korean market and enhancing the brand's presence in department stores.

Driving profitable and sustainable market share growth within assigned key franchisees and categories, while maintaining brand integrity.Develops the annual sales plan, key account fact book, and Strategic Business Plan for the next two years, implementing channel strategies accordingly.Manages and executes sales plan for respective accounts in the market.Key Partners: Lotte, Hyundai, SSG, AK.