As a marketing agency, I applied my expertise in ad creation and Meta campaign optimization to completely revamp their talent acquisition model. In just 4 months, my advertising system generated nearly 250,000 impressions, 250 phone calls from leads, 65 applications from qualified prospects, and 25 successful hires—all for under $4,000!For perspective, the average cost to hire one Certified Nursing Assistant (CNA) in the U.S. is about $5,000. With my system, Four Seasons Healthcare's… Show more As a marketing agency, I applied my expertise in ad creation and Meta campaign optimization to completely revamp their talent acquisition model. In just 4 months, my advertising system generated nearly 250,000 impressions, 250 phone calls from leads, 65 applications from qualified prospects, and 25 successful hires—all for under $4,000!For perspective, the average cost to hire one Certified Nursing Assistant (CNA) in the U.S. is about $5,000. With my system, Four Seasons Healthcare's cost per hire is now less than 5% of that—and still declining, as dozens more applicants remain in the hiring pipeline. Show less

As a marketing intern, I had the privilege of working on Facebook ad campaigns, SEO, copywriting, graphic design, and meeting with and preparing reports for campaign funders. This experience taught me so much about the intricate systems and processes that go into generating thousands of cases for law firms—one of the most competitive advertising environments—using social media.During my time, I became proficient with tools like Salesforce, Canva, Meta Ads Manager, and Trello. I also gained… Show more As a marketing intern, I had the privilege of working on Facebook ad campaigns, SEO, copywriting, graphic design, and meeting with and preparing reports for campaign funders. This experience taught me so much about the intricate systems and processes that go into generating thousands of cases for law firms—one of the most competitive advertising environments—using social media.During my time, I became proficient with tools like Salesforce, Canva, Meta Ads Manager, and Trello. I also gained invaluable insights into client acquisition and campaign optimization. Show less

I also intern at Attorney Assistant, a staffing company that specializes in providing virtual assistants to law firms, which has over 500 staff placed internally and externally. Here, I learned about lead generation through webinars, ad campaigns, and social media.