I direct production and logistics for large-scale events, including nationwide tours, concerts, and festivals. I coordinate cross-functional teams and manage multi-million dollar budgets to align operations with strategic goals and enhance company performance. Key accomplishments include: • Revenue Growth: Increased revenue by 50% in two years, producing shows that attracted over 500,000 ticket sales nationwide. • Client Experience Enhancement: Optimized booking and ticketing systems, reducing booking time by 40% and improving customer satisfaction. • Partnership Expansion: Secured $10M+ in client fees by building and strengthening partnerships with major U.S. talent agencies. • Empowered Team Leadership: Streamlined daily operations to enable team leaders to independently manage tours, creating a collaborative and high-performance environment.

Led creative development for high-budget projects, managing all phases from treatments and script adaptation to production, ensuring high-quality, on-time delivery. Key achievements include: • Produced a TV pilot $200K under budget, setting new standards for cost efficiency. • Secured $1.5M in funding by developing investor-aligned concepts, ensuring project viability. • Negotiated with top talent agencies to acquire elite talent, adapting quickly to shifting demands. • Pitched and gained approvals for creative concepts, aligning strategies with company goals.

Spearheaded the creative vision for major album releases and high-impact projects. My work contributed to 3M+ album sales and 1.5B streams, securing top awards and industry recognition. Highlights include: • Creative Direction for High-Profile Albums: Directed album campaigns for Slime & B and INDIGO, achieving millions of sales and billions of streams. • Viral Music Videos: Directed and produced viral videos, amassing 265M+ views, including Go Crazy (211.9M), Say You Love Me (12M), and City Girls (42M). • Award-Winning Projects: Earned MTV VMA, BET Award, and Soul Train Award nominations for Go Crazy, as well as a Grammy nomination for Drake’s No Guidance. • RIAA Certifications: Secured RIAA 2x Platinum, Platinum, and Gold certifications, plus #1 Billboard plaques for Go Crazy and Heartbreak on a Full Moon.

Directed the global creative strategy and marketing for seven of Chris Brown’s album releases and brand initiatives. My work contributed to over 10M album sales, multiple #1 hits, and platinum certifications. Key achievements include: • Brand Development: Crafted cohesive brand narratives that significantly boosted global streaming and fan engagement. • Merchandise Design: Designed merchandise for major tours and album launches, driving $4M in initial profits, with projected earnings of $15-20M annually. • Grassroots Marketing: Activated a 1,500+ member global street team, leading grassroots campaigns that deepened fan engagement and drove multimillion-dollar sales. • Digital Strategy: Managed artist social media channels and secured talent approvals, delivering high-impact campaigns that maximized cross-platform reach for music releases and brand partnerships.

Drove collaboration with RCA Records and Live Nation’s senior teams to create impactful visuals that contributed to multiple #1 albums, record-breaking chart success, and $100M+ in revenue. My work included: • World Tour Visuals: Produced compelling visuals for six sold-out world tours, from the FAME Tour to the INDIGOAT Tour, driving millions in ticket sales and supporting album success. • Album Imagery: Developed signature album imagery for 'INDIGO' and 'Heartbreak on a Full Moon', enhancing visual appeal and supporting global distribution. • Behind-the-Scenes Content: Captured exclusive behind-the-scenes content, creating engaging social media assets and campaign visuals to amplify the reach of music videos, movies, and album launches.