Senior Content Marketing Manager
CurrentAs Senior Content Marketing Manager, I oversee an expanded team of content creators, videographers, and editors to drive strategic content initiatives across social media, paid advertising, and digital platforms. My focus is on delivering high-impact content strategies that align with organizational goals, foster collaboration across teams, and support doTERRA’s mission.Key Responsibilities: - Lead the strategic direction of content marketing efforts across organic, paid, and media platforms. - Manage and mentor an expanded team, including videographers, editors, and contractors. - Oversee paid social media advertising, achieving record performance in impressions, CTR, and ROI. - Align content strategies across marketing channels, including social media, blogs, landing pages, and email campaigns, etc, ensuring consistency and brand excellence. - Optimize the use of AI and innovative tools to enhance content creation, reporting, and engagement.