As Senior Content Marketing Manager, I oversee an expanded team of content creators, videographers, and editors to drive strategic content initiatives across social media, paid advertising, and digital platforms. My focus is on delivering high-impact content strategies that align with organizational goals, foster collaboration across teams, and support doTERRA’s mission.Key Responsibilities: - Lead the strategic direction of content marketing efforts across organic, paid, and media platforms. - Manage and mentor an expanded team, including videographers, editors, and contractors. - Oversee paid social media advertising, achieving record performance in impressions, CTR, and ROI. - Align content strategies across marketing channels, including social media, blogs, landing pages, and email campaigns, etc, ensuring consistency and brand excellence. - Optimize the use of AI and innovative tools to enhance content creation, reporting, and engagement.

Key Accomplishments: - Grew total social media impressions across all channels by 75% in 9 months - Created paid social media campaigns, increasing the average click-through rate (CTR) by 250% - Facilitated regular marketing trainings to elevate team skills in marketing and content creation. - Launched AI-driven processes for content creation, streamlining workflows and improving efficiency.In my role as Content Marketing Manager, I led a dynamic team focused on creating impactful content and driving engagement across social media and digital platforms. Combining strategic oversight with hands-on execution, I collaborated with various teams to deliver measurable results.

As Senior Marketing Coordinator, I was responsible for coordinating and implementing marketing campaigns within the doTERRA organization. I communicated with internal stakeholders and product managers to continuously develop and launch marketing initiatives that helped bring new and existing products to market in the most efficient ways possible.

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As an email marketer for Greenix Pest Control, I created and managed email marketing campaigns that helped increase revenue, build customer loyalty, and reactivate past customers. I collaborated with executive-level management to provide email analytics, creative reports, and better insights for marketing growth.

As Marketing Manager, I was accountable for creating, executing, and managing several parts of marketing operations. I developed over 45 automated email marketing campaigns which involved finding new customers, nurturing current leads, and keeping current customers satisfied in the company's online platform, iAchieveToday. As part of my email marketing responsibilities, I wrote copy for over 300 different emails and more than 20 different landing pages.Another key aspect of my position included the managing of content and marketing strategy on different social media platforms such as Facebook and Instagram. I created content and developed strategies that resulted in gaining over 20K followers.I was also the leading expert in Infusionsoft, an industry leading CRM and marketing automation platform, which included dealing with any problems that arose from the customer support team and current customers. I worked with executive level management to develop new strategy and make data-driven decisions.This job brought new challenges every day which allowed me to grow in amazing ways.