Jake O'Brien Email & Phone Number

Vancouver, British Columbia, Canada

Redwood City, California, United States

Vancouver, Canada Area

Founded in 2006, Kabam is an interactive entertainment company with offices in Vancouver, San Francisco, and Austin. With over 300 employees and annual revenues of over $360M, the company is one of the industry leaders in creating, developing and publishing mobile gaming applications.

Vancouver, British Columbia, Canada

Vancouver, Canada Area

LemonStand is a completely customizable cloud-based eCommerce platform for web design agencies and the ambitious online retailers they work with. At this fast-growing SaaS start-up, I took on a full stack marketing role and owned or supported the following key areas: - Content Strategy & SEO- Content Marketing - Email Marketing - Lead Nurturing- Partner Marketing with integration partners- Partner Development and Management (web agencies) - Sales and Customer Support

Vancouver, Canada Area

- Manage marketing automation (Marketo) and all associated activities: developing email marketing campaigns, creating content/campaign landing pages, audience segmentation and lead management. Ensuring the continual optimization of email and landing page performance through A/B testing. - Develop new content pieces, including product collateral, white papers, and blog posts.- Worked with cross-functional teams to produce content for website launch. Owned the development of messaging for key product and industry solution pages; demonstrated ability to translate technical product features into a value proposition.- Led the launch of a new product suite from concept to completion. Positioned an existing set of products as a solution suite for the Software and IT vertical, developed messaging, collateral, and executed multichannel campaign for launch.- Responsible for planning and coordinating webinars. Grew webinar sign-ups 321% YOY.- Developed and own the social media marketing strategy. Grew click-throughs from Twitter 762% and followers 106%. Grew click-throughs from LinkedIn 118% and followers 72%.- Developed and own the video marketing strategy. Grew video as an acquisition channel from zero to 38% of all new marketing qualified leads. - Develop relationships with channel partners; plan and execute co-marketing campaigns to extend reach in the Microsoft Dynamics channel. - Develop relationships with key members of Microsoft. Invited by the Microsoft Dynamics marketing team to speak at Microsoft Convergence 2015 on the topic of leveraging video marketing as a sales enablement tool. - Manage and execute the event marketing strategy. Responsible for sponsorship deliverables for industry and partner events, with the largest being a +$100k sponsorship. Identify and leverage unique opportunities, such as speaking appearances and social media campaigns, to ensure event ROI is maximized.

Vancouver, Canada Area

Promoted to Marketing Specialist in Feb 2015

Vancouver, Bc

- Developed campaigns aimed at growing business from existing client base - moving clients from print only to print + digital.- Contributed to creation of new content pieces, including white papers and case studies.- Contributed to RFP’s: pitching ideas to the internal team and preparing client presentations.- Supported sales team on delivering client presentations; providing insights from market research.- Developed and documented internal processes for digital asset development, including workflows for app development and digital services, and production scheduling.

Vancouver, Bc

Developed a two part report with the goal of providing actionable insights on social engagement strategies, best practices, and emerging international markets to the Enterprise Sales team. The report consisted of: - A series of mini case studies across target verticals, providing analysis on successful and unsuccessful social media campaigns. - International market research report providing data and analysis of social media trends with go-to market strategy recommendations for Brazil, Russia, India, China, and Korea.

Cape Town, South Africa

- Managed a lead generation team of nine employees, responsible for qualifying leads for the Publishing and Events Sales teams. - Worked closely with cross-functional teams to create sponsorship prospectus and promotional collateral for events. - Played key role in product launch of ESG Green Pages publication: created marketing collateral and organized launch event.- Project managed a company-wide CRM implementation: developed processes for lead management throughout the marketing funnel; responsible for driving user adoption within the sales & marketing department.

Cape Town, South Africa

- Managed a team responsible for developing qualified leads.- Responsible for hitting sales pipeline generation targets. - Reported directly to the CEO.- Responsible for the hiring and training of new research staff.- Developed the research methodology and metrics to measure and rank companies for Top 500 South Africa’s Best Companies, ESG Green Pages, and Top 300: Western Cape.

London, United Kingdom

- Direct sales, involved approaching people on the streets of London, building rapport and selling promotions to fashion studio, hair salon, and paintball. (Yeah, I was one of those guys!) - Consistently exceeded sales targets and grew to manage a sales rep.

Deep Dive: Retention + Engagement

Fall 2021 Cohort

Bachelor Of Business Administration (B.B.A.)

Taking part time courses to complete a BBA

Seo/Sem & Analytics Part-Time Program

Diploma Of Technology, Business Management

Marketing Management - Certificate Program

Project Management - Certificate Program

Management - Certificate Program