Planned and created go to market strategy for mental health application start up.Assisted in Instagram and TikTok launch, as well as creative.

Built out and optimized campaigns on Meta Ads Manager following important KPIs, and used tracking data in order to better find consumers.Made creative for static and video advertisements, along with writing copy for the posts.

Published advertising campaigns using Meta Ads Manager while monitoring their progress using CPM, thumb stop, and other measurements.Created and maintained performance spreadsheets containing tracking data from individual advertisements and overall campaigns used to advise companies on marketing strategy.

Reported to Head of Sales with proposals of how to better the company revenue process.Led outreach to potential clients and organized meeting times with sales representatives in order toproceed.

Rotated through marketing, customer service and fulfillment operations at Hexclad, one of the fastest growing cookware brands in the US. Worked with VP of marketing to optimize digital marketing campaigns on Facebook/Instagram, Google and other platforms in line with ROAS and MER targets. Participated in launch strategy sessions for new website and partnership with Gordon Ramsay.Learned customer service best practices with Zendesk daily, worked with department head to answer customer service inquiries and close tickets. Assisted head of fulfillment in processing orders via Shipstation and ensuring shipments were dispatched on time via UPS and Fedex.

Managed the company’s social media accounts in order to expand the brand locally and statewide. Grew the company Instagram account from 800 followers to 4,500 today which resulted in generating more revenue and customers for the training center. Promoted organization at community events to grow client base.