Jake P. Email & Phone Number

California, United States

Gangnam-Gu, Seoul, Kr

Western PUBG marketing efforts.

San Mateo, California, Us

- Led the brands of key titles from product conception through to marketing campaign development and launch.- Defined global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.- Responsible for driving business-critical revenue via global creative campaigns that resonate with strategic target audiences worldwide.- Partnered with research and analytics teams to gather insights in order to build data-informed products and marketing campaigns.- Partnered closely with global cross-functional teams to deliver worldwide business results that keep the company growing.- Built co-marketing plans with external brands that reach our target audiences in new places and bring unique value to consumers, our partners, and our own titles.

Mountain View, Ca, Us

- Lead the global cross-functional consumer marketing and brand strategy for all games in Google's cloud gaming portfolio, including tentpole campaigns, creative, content, and messaging. - Lead creative strategy and execution of multi-million dollar global ad campaigns running in 14 countries to drive awareness, engagement, and conversion among target audiences.- Engaged and partnered with external game studios to illustrate the cloud gaming platform's unique selling points through games while amplifying partners’ own Games as a Service efforts.- Owned the consumer-facing representation of the brand, reviewing and giving brand feedback on all team-made, internal partner-made, and external partner-made assets like email, web pages, videos, etc. - Managed the marketing budget for all games-focused marketing plans, and constantly evaluated ROI to ensure we spent our budget efficiently.- Partnered with research and insights teams to identify our target consumers and their motivations.- Collaborated with leadership in product, PR, social, CRM, creative, and web teams to align teams and resources behind common objectives.

Los Angeles, Ca, Us

- Led global live service marketing campaigns for League of Legends’ 100+ million monthly players.- Wrote succinct and impactful briefs to align cross-functional teams, executive stakeholders, and agency partners on goals and deliverables.- Directed internal creative and agency artists, designers, and developers as a lead on creative product marketing campaigns.- Developed brand new in-game tie-ins to story beats, connecting historically separate campaigns to claimable icons and driving progressively more in-game redemptions, up to 2.2M unique redemptions over three entirely organic campaigns.- Created new research and survey frameworks in partnership with the insights team to measure the impact of new story efforts.- Managed agencies, budgets, and detailed project planning from ideation to launch.

Redwood City, Ca, Us

- Identified and addressed players’ wants and needs by implementing Electronic Arts’ first social listening platform, recording data from all public social content and summing it up in comprehensive weekly reports.- Collected social, video, and online data and delivered regular guidance for decisions on both large-scale moments and small-scale messaging optimization.- Collaborated with the marketing team on promotion of early live service programs like Battlefield Premium through short and long-term content plans.- Worked closely with studio stakeholders at DICE and Maxis to ensure strategy and messaging alignment with both EA publishing and game studios’ leadership.- Wrote social and web copy to fit the digital channel it appeared in, tailoring content to the audience and platform.- Determined success through analysis of resulting data and informed senior leadership in high-level reports.

Bachelor Of Arts (B.A.), Journalism

Master Of Business Administration - Mba, Business Administration And Management, General