“Marketing has become deeply entwined with technology. This didn’t happen overnight; it’s been sneaking up on us for a while. But because technology had been so tangential to marketing management for most of our history, the organizational structure of marketing has been slow to adjust to this new technology-centric reality. But we’ve clearly reached a tipping point. To fully reap the benefits of this Golden Age, marketing must officially take ownership of its technology platforms and strategies. And the first step of such ownership is to appoint someone to lead it." Scott Brinker, author of the Chief Marketing Technologist Blog As Marketing Technologist at Primitive Social, I was responsible for supporting clients and the management team on the implementation of technologies that integrated with client websites, social media, and digital platforms. I was also responsible for analyzing data and reports from Google Analytics, HubSpot, Google Ads, and other sales and marketing platforms to pull together reccommendations for account team with inbound marketing strategies. In this role, I performed in-depth analysis and reccomendations to AM's of client Google Ad and social ad campaigns, performed extensive keyword research, and provided the account team with recommendations on how to improve SEO, social, and ad performance.

As an account manager at Primitive Social, I was the liaison between the client and implementation teams (copywriters, designers, etc.) This role was not just focused on managing the client relationship but led the effort in developing digital strategies for clients and was responsible for driving the execution, communication, and reporting of these strategies. Taking the client’s marketing and sales goals and developing a digital strategy that included SEO and social campaigns to reach those goals was a key component of this role. It was the responsibility of the Account Manager to track KPIs and pivot marketing initiatives as needed. In this role, I facilitated monthly reporting meetings and digital quarterly strategy meetings with clients and internal team. Reporting in these meetings consisted of topics like sales leads generated, SEO analysis and recommendations, social campaign reports, Google Ads reports and analysis, and other related digital strategy reports that were customized to each client specific marketing and sales goals.

As Marketing Manager at Overhead Door Company of Lubbock, I'm responsible for handling and overseeing all marketing programs including digital and print marketing, media, and advertising. Digital: Includes the creation and implementation of PPC marketing campaigns and social media advertising. I also designed and created a new website for Overhead Door Company of Lubbock in November 2017. Social Media and Blogging: I write two blog articles a month for Overhead Door Company of Lubbock discussing various topics in the garage door industry. I also create new webpages and content that is shared across Facebook, Twitter and Pinterest.

As Digital Marketing Specialist I was a part of a team that developed, created and delivered marketing programs and digital initiatives to drive web presence for Overhead Door and Wayne Dalton brands. WebsiteI supported brand and product management with updating content on both Overhead Door and Wayne Dalton websites. This included creating new pages and content for new product launches and making updates to our existing content. I've learned Oracle's Eloqua, which allows us to implement contact forms on our websites and helps us to drive leads to our distributors/dealers and helps us gain a strategic approach to our communications.New Website LaunchesI've worked with brand marketing teams and agencies on the migration of two websites to a new platform. I was involved in all stages of the process from design to implementation.Site AnalyticsUtilize site analytics, metrics and campaign reporting to present recommendations to Director of Marketing and Brand Managers in order to increase overall effectiveness of the brand's digital marketing programs and initiatives.Development and Design of Overhead Door Corporation WebsiteOur Corporation longed for an over-arching website that encompassed all of our business units. With the challenge of time and resources, I stepped up to work with Corporate HR and the Division stakeholders to build a corporate website.Newsletters, Blogs, and VideoI work with brand teams to create content that is relevant and communicates what's new with our products and brands. I create product videos that highlight key product features and benefits to homeowners, architects, facility managers and the end user.Social MediaWork closely with brand managers and PR/Social Media Agency to increase our engagement in social while exploring new social platforms. I’ve found new ways we can use social to share our products and also the story of our brands.

In my current role as Marketing Specialist at Overhead Door Corporation I support the Overhead Door and Wayne Dalton brand managers with digital marketing initiatives that include website content and copy writing, social media strategy and maximizing online presence. I am responsible for email communications for both Overhead Door and Wayne Dalton brand channels in an effort to maximize communication of brand and product initiatives. Brand E-Newsletters:Work with product team to ensure accuracy of communications to customers for updates on current products as well as new product announcements.Work with brand teams on communications of relevant news topics and updates, events and important announcements.Email Communications:Utilize email communications to support our dealers/distributors with marketing best practices, internet marketing programs and tools, selling best practice presentations, and new products.Maintain and support tools that facilitate the specification of products by architects and building owners/managers.

Responsible for managing and maintaining Overhead Door channel co-op advertising program by ensuring co-op rules and guidelines are met by all participating distributors.Maintain accuracy and consistency of brand image and logo in advertising within customer markets.Provide distributors with marketing and advertising assistance that best aligns with their company initiatives to maximize use of advertising funds.Work closely with advertising agencies, web developers, publication designers and media broadcast companies to ensure proper use of brand guidelines and communicate co-op program requirements of customer. Monitor and communicate co-op program financials to finance department and management team. Support marketing communications initiatives through content development on website, social media and printed marketing materials. Support sales team by executing strategic marketing programs to gain share in U.S and Canadian markets.Develop and execute Residential Lead Management campaigns and NPD by utilizing marketing tools and programs.

Responsible for communication of owner benefits through magazines, websites, and social media platforms.Production Assistant in both Drive and Drive Performance Magazines.Assisted with the marketing of the Subaru Badge of Ownership Program.Responsible for MySubaru.com reports that are sent out to the Subaru Regional Managers.Directed and worked/volunteered Subaru eventsResponsible for weekly email metrics, which include all emails that go out to owners and prospects.