Jake Richards Email & Phone Number

Addlestone, GB

London, England, United Kingdom

As a Managing Partner I lead the Global Marketing Technology and CRM divisions for Mercedes Benz. We're working alongside Mercedes Benz on a trailblazing journey on their mission to enable a more connected luxury customer experience, from Discovery to Loyalty. We help them find, configure and set all regions and markets up with the right technology that.

London, United Kingdom

I’m a Modern Marketing expert. I’ve been in the industry for 20 years, cutting my teeth in traditional direct marketing and developed my knowledge, experience and craft to what we now call data driven marketing that traverses all marketing channels and disciplines. I work with brands, helping them to put customer experience at the heart of their.

London, England, United Kingdom

London, United Kingdom

Coordinated the merger of Chemistry and Kitcatt Nohr (Publicis Groupe CRM agencies) to develop a CRM proposition for DigitasLBi. During this time I continued to lead accounts such as Lexus, Knight Frank, UBS and HSBC whilst expanding my client portfolio to include new business opportunities with McDonalds and Four Seasons.

London, United Kingdom

CRM lead across Publicis network in the UK and business lead across a portfolio of key client accounts included; Lexus, EE, Knight Frank, P&G, Save the Children and International Red Cross

London, United Kingdom

• Worked across a number of client accounts incorporating:- Integration through media, creative and data services- Insight driven brand strategy and campaigns - Set up and led a global NFP council to encourage shared.
• Business development and growth through collective planning and strong client relationships
• … Show more Worked across a number of client accounts incorporating:- Integration through media, creative and data services- Insight driven brand strategy and campaigns - Set up and led a global NFP council to.
• Pitching and new business development
• Team leadership, coaching and development Show less

• During my 5 years at the agency I managed a team across a number of accounts with an ongoing focus on delivering excellent client service with clear insight to drive their business forward.Key responsibilities
• All financial aspects ensuring strong margin and business growth for the agency
• Transforming and innovating CRM strategies and loyalty programmes for clients such as Toyota GB, Starbucks and Virgin Holidays
• Integrated acquisition campaigns, brand development and… Show more During my 5 years at the agency I managed a team across a number of accounts with an ongoing focus on delivering excellent client service with clear.
• Integrated acquisition campaigns, brand development and retention strategies for WWF, RNIB and Age UK
• Leading and inspiring a team within client service and project managementKey achievements

London, United Kingdom

After spending 9 months traveling the world I returned to work at Lloyds TSB and undertook a contract role to manage the migration of 760k ISA accounts from an external company to an in-house system. This involved stakeholder management through to communications strategy development and delivery.

Bristol, United Kingdom

This was a contract role whereby I managed the communications strategy and activity implementation to encourage more Lloyds TSB customers to utilise the Internet Banking Service.

Bristol, United Kingdom

Key contact leading a team of two on a variety of accounts during this period: Guide Dogs, Avis, Budget Rent a Car, Brothers Cider, British Red Cross, Samaritans & Screwfix. Strong experience within the charity, FMCG and financial sectors across the following channels: website design and promotion, DM, door drops, inserts, DRTV, radio, press, outdoor, POS.

Bristol, United Kingdom

I worked as a campaign manager in the loans marketing communications team. My role was to manage DM campaigns within a budget of £3.5m. This involved integrated campaign planning, agency liaison, customer targeting, print production, and campaign evaluation.