Jake Roberson Email & Phone Number

Leading the organization’s USA Marketing-focused digital creative team responsible for the ideation, production, and editing of video storytelling, graphic design, and written assets for organic social media platforms, paid digital advertising channels, email, and website content including creative SEO.

Highlights:Member of the executive leadership team and helped the organization achieve seven-figure (~300%) budget growth and 4x staff expansion between 2019-2022Led the acquisition and implementation of project management software and processes for the organizationOversaw a complete overhaul (UX/UI/Design) of the organization's entire portfolio of websitesBuilt the organization's first digital strategy which led to six figure (and 49%) traffic growth for the website in the first 12 months of implementationPrimary Responsibilities:Overseeing and leading the Communications divisionCreating and overseeing the implementation of a cohesive digital platform and messaging strategyIdeating and implementing tactics for email marketing, fundraising, and audience development and engagementInforming and implementing digital strategy and tactics for organizational fundraising, prospecting, and donor developmentIdeating and implementing tactics for social media content, audience engagement and development, marketing, and fundraisingCreative campaign ideation and design that helps connect complex topics and actions related to sexual exploitation with both new and existing audiencesWriting and editing educational and persuasive web content that has strong emotional, practical, and SEO valueDeveloping and managing ads and ad campaigns across digital platforms such as Google and Facebook

Highlights:Built the organization's first digital strategy which led to six figure (and 49%) traffic growth for the website in the first 12 months of implementationIn first year, led the organization to its strongest digital fundraising totals for year end and fiscal year end campaignsReversed audience decline for the organization's social media channels and turned them into a primary web traffic source on par with organic searchDeveloped and implemented a digital promotion campaign, with both organic and paid elements, for the organization's first virtual conference that led the way in acquiring over 22,000 registrations (54.9% of which were directly attributable to our digital campaign) -- which surpassed the initial stretch goal of 10,000 registrationsPrimary Responsibilities:Creating and overseeing the implementation of a cohesive digital platform and messaging strategyIdeating and implementing tactics for email marketing, fundraising, and audience development and engagementInforming and implementing digital strategy and tactics for organizational fundraising, prospecting, and donor developmentIdeating and implementing tactics for social media content, audience engagement and development, marketing, and fundraisingCreative campaign ideation and design that helps connect complex topics and actions related to sexual exploitation with both new and existing audiencesWriting and editing educational and persuasive web content that has strong emotional, practical, and SEO valueDeveloping and managing ads and ad campaigns across digital platforms such as Google and Facebook

United States

Writer and podcaster with an eye for pop culture, sports, and entertainment media trends. Beyond co-creating and hosting the Pop Culture with Fanboy and Know-It-All podcast, I have written for several digital publications—including Studio@Gawker and Colorado State University—in addition to being a video game reviewer and op-ed contributor to Plugged In.

United States

Collaborated with entrepreneurs, businesses, organizations, and brands in order to help them develop sound digital business strategies and then craft creative digital content and marketing plans that made sense for and drove customer engagement with their products and services.

Colorado Springs, Colorado Area

Highlights:Generated ROI of over $22M in organic earned media value from organization’s social media channelsBrought in over $100K in donation revenue from Facebook in FY18-19Grew organic social media traffic to the brand’s web properties by over 4M annual web sessions referred and turned the organization’s social media presence into a top three web traffic sourceIdeated, developed, and produced video concepts that have accrued over 18M organic views on Facebook and YouTubeOrganically grew the brand’s social media following by over 58% (~1.2M new followers)Consistently reached over 125% (~3.6M) of the organization’s Facebook followers (~2.9M) organically every week after Facebook began to change its News Feed algorithm to decrease Page ReachResponsibilities:Oversaw a six-figure budget Managed the social media strategy teamCreated, coordinated, and implemented organic social media content and marketing strategies across the organization's myriad social media channelsDrove creative strategy and content creation on a variety of platforms for the organization's flagship social media presence, and provided strategic oversight for the organization's various sub-brandsGuided the organization's approach to and implementation of organic social media engagement, content marketing, community management, and public relationsLed the organization's digital and social media video storytelling efforts including end-to-end oversight of both the creative and production processesDeveloped and quarterbacked organic social media campaign strategies for a variety of projects including conferences, national events, theatrical film releases, television commercials, new products and more

Responsible for providing social media marketing strategy and guidance for all of the organization’s outward-facing brandsSocial media content creation and management for two of the organization's brands:- Graphic design and copywriting for Facebook, Twitter, and Instagram- Tracking and compiling analytics for social media performance to continually improve strategyCreated, coordinated, and implemented social media strategies for fundraising initiatives, theatrical movie releases, and television advertisementsProvided WordPress support for internal editors

• Responded with independent discernment to inbound and outbound phone contacts, social media contacts, and other written contacts. Communicated in complex emotional situations, and was accountable for legal and ethical boundaries in response• Created quality written responses within production goals with excellent verbal and written skills• Created original writings for Social Media responses, including forums, chats, blogs, Facebook, Twitter, and Yahoo Answers

United States

Primary duties included processing referrals written by primary care physicians for their patients and directing them to specialist facilities. This entailed working with patients' insurance companies in order to obtain preauthorization for referred procedures or specialists, interacting with patients, helping answer any questions they may have, and solving problems related to their referrals and preauthorizations.

United States

Breadth of work included life skills development and day-to-day assistance for adults with developmental disabilities. Duties included assisting clients with job hunting and coaching, budgeting, cooking, cleaning, and physical health and fitness.