Five-By-Five is building the leading invite-only Data Co-Op Ecosystem, focused on powering digital products.The Co-Op Ecosystem was built because our product teams and our partners were frustrated that their data costs were ever increasing and access in many cases was decreasing, due to the consolidation of 3rd-Party data suppliers.Within our ecosystem we have partners that are experts in ML models, insights generation for targeting, scoring and lead conversion prediction, to name a few specialties. The bottom-line for our co-op partners is they now have control of their data supply needs.

Developing data products that support technology teams in the delivery of their products and services using machine learning and strategic partnerships to unlock additional value in their data. Our data innovation factory enables us to find insights in customer data to drive efficiency in their processes, marketing, and media spends. I bridge Customer Success with Engineering to deliver and improve the data products our customers need.

Freelance Project/Program Manager and Producer engaged in optimizing demand generation/lead flow, operational efficiency via staffing models, brand identity/market expansion, and strategic initiative alignment/coordination. I can also provide assistance with search and content strategy, organic search optimization, paid media research, planning, and channel plan modelling, as well as marketing automation planning and implementation.

I am engaged in the ongoing creation, maintenance, and support of cross-channel marketing initiatives for both B2B and B2C customers, clients, and prospects. Actively contributing to iterative product enhancements and roadmap planning of the core Drexi product. Leading the setup, configuration, and utilization of CRM and Marketing Automation Platforms to support new business and customer support teams.Actively engaged in bringing the core values of Drexi to customers that can benefit from honesty and transparency in a sea of black boxes and unknown middlemen.

Team lead for all aspects of operational activities including creation of timelines, project estimates, scopes of work, internal process implementation and documentation, new system definition/procurement/configuration, and development of external facing training and materials as necessaryClient point of contact for financial and operational aspects of each accountDeveloped custom financial reporting for internal and external purposes and became the Excel expert within the project management department Collaboratively developed a new offering that led to being awarded a $5MM engagement. The offering required the development of new systems, tools, processes, and pricing modelsSet up and configured SharePoint for file management and collaboration across various offices and business unitsDefined workflows for content development platform and coordinated with vendor to ensure accurate implementation and roll-out to 40 different partners

Responsible for project timing, internal and external financials, and coordination between partner agencies and cross functional client departments (IT, Brand, Digital Execution Subject Matter Experts, etc.)Financial responsibilities include internal and external forecasting, revenue recognition, billing, statement of work (SOW) development, staff planning, and resource allocationLed the cross-functional team that launched a new oncology product for Bristol-Myers Squibb with two different indications within 3 months of each otherTrained the design and copy teams on the set up of source assets for web development as well as the implications to content and design for responsive web sitesDeveloped a more efficient process for medical/legal/regulatory submissions to reduce time and creative burden. Process has expanded to other internal client teams and continues to be the organizational standardDrove the process development and initial adoption of the ProofHQ digital routing platform. Set-up and maintained automated work flows and developed training documentation and sessions to enhance the uptake and reduce manual printed routing

Led the creation of a cross-network working model that established best practices for work flow and communication while delivering lower cost technical implementationResponsible for the overall execution of a CMS-based engagement, including client relationship management and technical integration consultingDeveloped processes and documentation to resolve inefficiencies in the production process of client requested updates, including issue tracking, content repositories, best practices for file management, and capability integrationCoordinated with and educated Agency of Record (AOR) partners on the process, requirements, and guidelines with the established CMS environment by developing a training session and presenting to representatives of all AORs for client brands (approximately 50 agencies) and acting as the day-to-day contact for status, issues, and scoping scenario planningNegotiated the first fixed-fee dedicated resource support model to handle “on-demand” requests with a contract renewal based on the perceived value to the clientResponsible for all financial responsibilities including forecasting, revenue recognition, invoicing, statement of work development, and profitability managementManaged staff planning and coordinated with capability leads and talent operations to ensure appropriate coverage and optimum resource utilizationMaintained client budgets of $18-20MM in fee and $30-35MM in promotional advertising (over 120,000 billable client hours per year)Managed up to 10 direct reports with an extended team of approximately 60 employeesEffectively trained and developed each project management direct report ensuring continued growth and promotion Worked to build and grow global capacity and transition account leadership to new office in London for new key accountLead Project Manager on the team that won the 2009 award for best pharmaceutical website according to the Web Marketing Association

Responsible for all aspects of execution for brand engagements including print, website, online advertising (flash banners, paid search, organic search, media partnerships), and videoCoordinated all capabilities and partner agencies to ensure timely and cost efficient execution of client projectsParticipated in weekly allocation and staffing discussions to secure resourcesManaged costs through budget vs actual tracking and out of pocket reporting

Responsible for web-based training and technology as it related to Sales TrainingKey stakeholder and driver of the first LMS/LCMS implementation at Novo Nordisk to deliver and track web-based and instructor lead trainingCreated and maintained workshop resources for Regional Field Trainers through a server-side locationAssist in the development of workshops for in-house training relating to new hire on-boarding through advanced representative trainingConsult with Brand Teams and Sales Training brand leads on POA related training (web-based and instructor lead)Responsible for all aspects of training for the POA III/2006. Created the first non-branded POA content to reinforce and promote a portfolio initiative.Leverage knowledge of MS Office to create automated reports and schedules, revised budget template and maintain budget accuracyResponsible for vendor selection and management during web-based projects

Responsible managing for internal resources relating to the execution of client unbranded product website development and patient assistance programManaged budget and internal resources to accomplish tasks related to online and offline projectsResponsible for revenue forecasting and developing estimates for new initiatives

Managed the design of a revised strategic selling model for Novo Nordisk Pharmaceuticals in order to improve success of sales representatives in the field Crafted and delivered training and marketing programs designed to assist clients during the cycle of product development and launch-Managed the execution of training materials of more than 7 new product launchesCoordinated the design and production of medical education programs for physicians, nurses and pharmacists in disease areas such as diabetes, rheumatoid arthritis, antibiotics, and antipsychoticsCultivated relationships with thought-leaders in medical disciplines such as diabetes and rheumatoid arthritis on behalf of pharmaceutical industry clientsProduced and implemented training activities for pharmaceutical sales personnel. Programs included: self-study training manuals, video and audio tapes, teleconferences, and interactive web-based testing.