Generated new business within the customer base by offering Cloud and Dedicated solutions through leveraging the Rackspace product portfolio. Brought together several teams including engineering, marketing, and account management to develop successful strategies for customers from diverse industries. Leveraged sales data to construct go-to-market campaigns to target customers within the ecommerce, healthcare, and financial industries. Maintained a clear understanding of how customer base is using Rackspace solutions while developing a strong rapport with current and potential customers.

Created and directed several ad campaigns helping clients increase assets year over year that included Digital (SEO, PPC, Display, Social), Outdoor, TV, Radio, Email, and Print. Spearheaded internal expansion and development initiatives increasing revenue by 90%. Managed a portfolio of accounts while overseeing additional account management team members. Evaluated marketing needs and satisfaction levels for clients of local, regional, and national exposure. Led cross-functional teams to create impactful messaging, demand generation programs, and sales tools.

Cultivated business partnerships that grew the affiliate program and increased brand awareness.Created content for sales enablement and to help promote Americommerce SaaS software.Collaborated with design and development teams to differentiate Americommerce's multi-storetechnology. Assisted team members through training of new product launches within Americommerce ecommerce software platform.

Identified, developed, and evaluated marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost factors. Worked with third party agencies to create a variety of content (email, print, blog, and digital ads). Analyzed business developments and monitored market trends. Established pre and post campaign processes for tracking results with marketing and sales teams.

Initiated marketing campaigns to support sales initiatives. Increased patient census by 300% in three years. Assisted in developing communication messages that were delivered by varying media types to targeted healthcare segments.