Jake Tabbert Email & Phone Number

Brookfield, Wi, Us

Menomonee Falls, Wisconsin, Us

Racine, Wisconsin, Us

Durham, Nc, Us

Developed customer acquisition and retention strategies. Work closely with Marcom and Branding teams to ensure marketing efforts are aligned and marketing tactics support these strategies.Responsible for direct mail strategy and execution. Work with external vendors to ensure direct mail tactics are aligned with internal marketing strategies. Segment customers to personalize direct mail content and optimize mailing frequency. Design A/B tests to continuously improve ROI.Responsible for email marketing strategy and execution. Work with Marcom team to ensure email content is aligned with marketing strategies. Segment subscribers to deliver personalized email content and optimize message frequency. Design A/B tests to continuously improve email marketing program performance.Responsible for customer survey design, execution and analytics. Oversee survey design for customer experience, marketing and product management teams. Segment recipients and distribute surveys appropriately to optimize customer responses. Analyze results and report actionable insights to organization.Mentor e-commerce marketing analytics intern.

Durham, Nc, Us

Developed and automated forecasting model to predict weekly SKU sales. This model is used to guide purchasing decisions, product launch & EOL timelines as well as quarterly financial targets.Developed customer lifetime value model (LTV). This model is used to evaluate various customer acquisition strategies and to ensure that marketing resources are allocated appropriately to optimize ROI. Designed Tableau reporting dashboards for Customer Experience, Leadership, Operations, Product Management and Supply Chain teams. Responsible for the maintenance and continuous improvement of Tableau reporting throughout the e-commerce division.Responsible for customer data integrity. Developed “match back” algorithm to identify a large number of duplicate customers within the DB. Led project to clean customer data by coordinating the efforts of multiple teams to merge existing duplicate accounts and implement processes to minimize future duplication.Responsible for segmenting customers to optimize all targeted marketing campaigns.

Durham, Nc, Us

Developed customer RFV segmentation. Defined value segments within the customer base and designed a scorecard to track customer performance over time. RFV segmentation is used to optimize marketing campaigns as well as give a more insightful customer perspective to the state of the business.Responsible for website experience personalization and optimization. Segment customers based on various behavioral, geographical, and technological factors to deliver personalized website experiences. Use A/B testing to maximize the ROI of the web platform.Responsible for email marketing execution and optimization. Schedule all outbound marketing emails and segment recipients to meet email campaign criteria. Conduct various A/B tests to ensure maximum ROI of the email marketing program. Perform product pricing analyses and offer pricing recommendations to Marketing and Product Management teams.

Milwaukee , Wisconsin , Us

Designed statistical model to forecast daily store sales. Utilize this model to develop the annual budget for a $4 billion a year company. Automated the forecasting process to significantly reduce the number of man hours required to prepare the annual budget. Collaborate with team to design various CRM campaigns. Responsible for segmenting customers based on CRM program criteria. Assist advertising, marketing and e-mail managers with the execution of CRM promotions.Analyze customer behavior and developed key customer attributes that are utilized to execute targeted marketing promotions. These targeted promotions have demonstrated enhanced ROI compared to traditional mass marketing approaches.Responsible for evaluating the performance of all marketing department promotions. Designed new reports to evaluate and track weekly ad performance.Responsible for customer survey analytics & reporting. Created new report to track customer survey results across the company.Analyze large amounts of transactional data to provide valuable insights to leadership team.

Milwaukee , Wisconsin , Us

Perform market basket analyses to assist the merchandising team in weekly promotional planning.Assist the marketing team in planning, execution and evaluation of promotional activities.Perform ad hoc analyses to support marketing, merchandising and operations teams.

Whitewater, Wi, Us

Researched current literature on several economic topics and summarized my findings in technical literature reviews.Collected data for various economic variables and organized these data for efficient use in professional studies.

Master Of Science (M.S.), Applied Economics

Bachelor Of Science (Bs), Economics