Jake Taylor Email and Phone Number
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Jake Taylor personal email
💠 Throughout my career, I've developed and executed strategic marketing initiatives that consistently deliver substantial positive sales and transactions, drive market share expansion, and generate positive ROI.💠 I've led high-performing teams and fostered cross-functional collaborations to achieve outstanding results in both digital and traditional marketing.💠 What sets me apart is my proven ability to exceed targets, optimize campaigns, and enhance customer engagement.💠 Moreover, I lead a dynamic marketing team that prioritizes results and innovation through servant leadership.👉 Some of the highlights from my career include: 👈✅ Positive SSS, SST, and EBITA successes by managing, teams, departments, processes, & data✅ 100 innovation products utilizing stage gate development process, including most recently, an important-to-future product that drove 40% new guest rate, 8-10% mix% & 40% above avg. check✅ Won Nation's Restaurant News “Innovation Product of the Year” three times✅ Led EBITA driving menu initiative realizing ~$58M in YOY savings without impacting quality & performance.✅ Grew beverage sales by 46% via management & execution of a national beverage program with Coca-Cola.✅ Developed & executed two key marketing and product development functions, Consumer Insights and Product Development process; neither existed prior to my tenure✅ Executive member to finalize $1B+ PE transaction and realize $400M+ ROI✅ Built & launched retail (grocery & club) French Fry and Sauce line-up that generated $10M gross revenue during launch👉 Executive Leadership Endorsement 👈“Jake leverages broad restaurant experience to identify relevant programs, effectively manage multiple projects simultaneously, & anticipate relevant considerations across Ops, Supply Chain, & Culinary. Focused on outcomes, not just activities, he has driven significant progress on the menu & calendar innovation, stepping up to lead during a time with resourcing gaps. Team has grown under his leadership & benefit from his experience across brands. With a proven ability to bring a project from brief to launch on time with excellence, even on challenging projects, Jake works against a goal, finds new paths to deliver, & effectively produces qualified innovation. He knows what needs to be done to keep things moving forward.” - Chief Marketing Officer⭐ If you're seeking a marketing visionary who combines strategic thinking with a relentless pursuit of excellence, let's connect and explore how we can achieve greatness together. 🎯Jakettaylor84@mac.com / 205-909-7910.
Church'S Texas Chicken
View- Website:
- churchs.com
- Employees:
- 4917
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Senior Director Calendar, Product Development, And MenuChurch'S Texas ChickenAtlanta, Ga, Us
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Senior Director Menu Architecture & Product DevelopmentChurch'S Texas Chicken Nov 2023 - PresentUs
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Director Of Brand Marketing, Category Management, And Product InnovationArby'S Oct 2019 - Jul 2023Atlanta, Georgia, UsCompany / Organization: Inspire Brands, Arby’sTitle: Director of Brand Marketing, Category Management & Innovation | Director of Calendar Strategy & InnovationDates of Employment: 2019 – 2023Description:In consecutive roles, I crafted and executed comprehensive brand marketing strategies to drive brand awareness, engagement, and sales growth. I assessed and analyzed performance metrics, customer feedback, and market data to refine strategies and tactics for continuous improvement. I drove cross-functional teams to execute marketing campaigns across various channels, including digital and traditional advertising. I oversaw the entire product category lifecycle, from analyzing market trends and competitor insights to developing pricing strategies and optimizing product portfolios. I interfaced with cross-functional teams to ensure seamless product launches and consistent customer experiences. I established strong relationships with internal and external stakeholders, including franchisees, suppliers, and agency partners. Managed $5M insights budget.Highlights of accomplishments in this role include:• Created, developed, and implemented best-in-class, strategic marketing calendars.• Managed all offer and core menu projects from charter through calendar readiness.• Gained insights into customer base and generated new product innovations/value to drive sales.• Drove innovation by identifying new product opportunities, conducting market research, and collaborating with R&D teams to bring new menu items to market.• Created value platform (2 for $6 Everyday Value) to consistently realize double-digit product mix %, more than 100 USD per store each day, and higher than standard system average check.• 14 new LTOs, including new important-to-future brand products, specifically first ever Cheeseburger, that drove a 40% new guest rate, 8-10% product mix, and a +40% average check.• Double-digit growth performance by managing retail Crinkle Cut Fries and sauce program. -
Vice President Of MarketingJack'S Family Restaurants, Lp May 2017 - Oct 2019Homewood, Al, UsCompany / Organization: Jack’s Family Restaurants, LLC.Title: Vice President of MarketingDates of Employment: 2017 – 2019Description: I led a 6-member team and 2 advertising agencies while overseeing daily marketing operations. I collaborated with leadership to drive innovation in marketing, product development, advertising, and consumer insights. I guided marketing strategy, branding, and promotions as an essential executive team member. I inspired creative, impactful campaigns across channels. I ensured consistent brand messaging aligned with core values. I tracked industry trends, customer preferences, and competition to identify growth opportunities. I managed marketing budgets for efficient resource allocation and maximum ROI. I utilized data analytics to evaluate campaign performance and KPIs for continuous improvement.Following are my key contributions to the role:• Devised and executed profit-driving strategies to achieve +8% ($305M - $328M) revenue and +32% ($62M - $82M) EBITA.• Raised SST and SST within competitive national brand QSR saturated footprint and attained growth by +1.8% - 3.7% /1%.• Managed ad fund budget of $10M+ comprising of advertising, digital, insights, creative, and product development.• Launched the initial use of social digital/reputation management platforms by recruiting and guiding social digital agencies.• Strategized and led qualification of 13 new product LTO launches with the implementation of previously non-existent product development lifecycle.• Supported as an instrumental executive team member engaged in managing $1B+ private equity buyer overview and sales while realizing a $400M+ return.• Spearheaded a new consumer insights program, encompassing SMG’s “Voice of the Guest” program, brand health tracker, consumer segmentation, product development, and “Store of The Future” consumer perceptions. -
Marketing Lead, North AmericaPopeyes Louisiana Kitchen, Inc. Sep 2007 - May 2017Miami, Florida, UsCompany / Organization: POPEYES LOUISIANA KITCHEN, INC.Title: Marketing Lead North America | Director of Brand Marketing | Director of Calendar Strategy | Brand Manager | Field ManagerDates of Employment: 2007 – 2017Description: In consecutive roles, I directed calendar strategy, managed product development with culinary teams, and skillfully oversaw the marketing advisory committee. I cultivated strong relationships with franchisees and orchestrated end-to-end processes with agencies and creative partners while ensuring excellence across cross-functional touchpoints. I regularly updating the Chief Marketing Officer on operational progress was essential. As Central Region Field Marketing Manager, I provided marketing leadership for 500+ franchised and company-owned restaurants while ensuring DMA coops, local promotions, and advertising funds were effectively managed. I represented the brand team in a field role, collaborating with regional managers to achieve operational goals and working with advertising partners for media plans. My responsibilities spanned brand marketing, promotions, product development, sales programs, and limited-time offers.• Amplified average unit sales by 25%, elevating store revenue from $1.1M to an impressive $1.4M.• Demonstrated exceptional transaction growth, achieving positive results in 6 out of 7 years, with an impressive high of 4.4% and an average of 1.6%.• + guest satisfaction and transaction size/volume by ideating and launching 40+ national 28 secondary limited-time offers and improving key brand metrics.• Two significant value projects, including “The $5 Bonified Big Box” and “The Popeye’s PayDay” to enhance revenue growth and catapult brand transformation.• Attained 4.4%-7.6% sales growth, securing 50% rise in chicken QSR market share, and a notable 46% increase in beverage sales through strategic negotiations with Coca-Cola.• Supervised the historic brand refresh initiative titled “Popeye’s Beat KFC." -
Regional Marketing Program ManagerAramark Collegiate Hospitality Jun 2004 - Sep 2007Us🞂 Spearheaded Marketing for 11 Universities Developing and Implementing National QSR /Aramark Brands. Hired, Trained and Led 3-Member Core Marketing Team and 10 Student Meal Plan Consultants.🞂 Designed Successful Meal Plan Sales and Student/Parent PR Strategies including +$20M Annual Topline Revenue from University of Alabama Campus Voluntary to Mandatory Meal Plan Change.🞂 Created Work and Turnaround Plans, Guided Marketing and Sales Personnel to Acquire New Accounts and Grow Business with Existing Accounts.🞂 Conducted Research and Analysis to Successfully Implement Multiple QSR Brands Across Region, including Starbucks, Subway, Chick-fil-A, Popeyes Louisiana Kitchen, and Burger King.🞂 Developed Comprehensive Marketing and Brand Plan to Win ~$10M/Year Mississippi State’s Contract. -
Brand ManagerCompass Group Usa Jul 2002 - Apr 2004Charlotte, North Carolina, Us🞂 Collaborated with Corporate Senior Management Team and 8 Regions and Developed Regional and National Marketing Strategies Supporting 400+ Hospital Dining Accounts.🞂 Supported Food Court Development and Renovation Projects: Morrison Brands / National Brands Selection, Project Oversight, and Grand Opening Support.🞂 Generated 90% Category Revenue Growth of $1.1M By Recruiting 15 New National Vendor Marketing and Advertising Partners.🞂 Partnered with Coca-Cola and Pepsi to Implement a New Beverage and Pricing Strategy. -
Payment Systems Project ManagerRacetrac Petroleum Jun 2000 - Jul 2002Atlanta, Georgia, Us🞂 Managed Racetrac's ATM Network, Company’s Gift Cards, Loyalty Cards and Coupons. 🞂 Directed the Coupon Redemption. Served as Liaison between Racetrac and its Payment Systems Vendors in Negotiating Terms and Conditions of Contracts.🞂 Supervised two employees. 🞂 Generated over $5M in ATM Network Revenues per Year.🞂 Processed and Redeemed over $4M per Month in Coupons.🞂 Successfully Launched ATM On-Screen Advertising Program that Matched Racetrac’s Primary Monthly Advertising Calendar.
Jake Taylor Skills
Jake Taylor Education Details
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Auburn UniversityAnd Related Support Services -
Western Kentucky UniversityGeneral Studies
Frequently Asked Questions about Jake Taylor
What company does Jake Taylor work for?
Jake Taylor works for Church's Texas Chicken
What is Jake Taylor's role at the current company?
Jake Taylor's current role is Senior Director Calendar, Product Development, and Menu.
What is Jake Taylor's email address?
Jake Taylor's email address is jt****@****cks.com
What schools did Jake Taylor attend?
Jake Taylor attended Auburn University, Western Kentucky University.
What skills is Jake Taylor known for?
Jake Taylor has skills like Strategic Planning, Product Innovation, Marketing Process, Marketing Calendar, Sales Forecasting, Markeitng Strategy, Franchisee Relationships, Product Testing, Product Development, Product Forecasting, Product Launch, Product Analysis.
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