Jake Taylor Email & Phone Number

Atlanta, Ga, Us

Us

Atlanta, Georgia, Us

Company / Organization: Inspire Brands, Arby’sTitle: Director of Brand Marketing, Category Management & Innovation | Director of Calendar Strategy & InnovationDates of Employment: 2019 – 2023Description:In consecutive roles, I crafted and executed comprehensive brand marketing strategies to drive brand awareness, engagement, and sales growth. I assessed and analyzed performance metrics, customer feedback, and market data to refine strategies and tactics for continuous improvement. I drove cross-functional teams to execute marketing campaigns across various channels, including digital and traditional advertising. I oversaw the entire product category lifecycle, from analyzing market trends and competitor insights to developing pricing strategies and optimizing product portfolios. I interfaced with cross-functional teams to ensure seamless product launches and consistent customer experiences. I established strong relationships with internal and external stakeholders, including franchisees, suppliers, and agency partners. Managed $5M insights budget.Highlights of accomplishments in this role include:• Created, developed, and implemented best-in-class, strategic marketing calendars.• Managed all offer and core menu projects from charter through calendar readiness.• Gained insights into customer base and generated new product innovations/value to drive sales.• Drove innovation by identifying new product opportunities, conducting market research, and collaborating with R&D teams to bring new menu items to market.• Created value platform (2 for $6 Everyday Value) to consistently realize double-digit product mix %, more than 100 USD per store each day, and higher than standard system average check.• 14 new LTOs, including new important-to-future brand products, specifically first ever Cheeseburger, that drove a 40% new guest rate, 8-10% product mix, and a +40% average check.• Double-digit growth performance by managing retail Crinkle Cut Fries and sauce program.

Homewood, Al, Us

Company / Organization: Jack’s Family Restaurants, LLC.Title: Vice President of MarketingDates of Employment: 2017 – 2019Description: I led a 6-member team and 2 advertising agencies while overseeing daily marketing operations. I collaborated with leadership to drive innovation in marketing, product development, advertising, and consumer insights. I guided marketing strategy, branding, and promotions as an essential executive team member. I inspired creative, impactful campaigns across channels. I ensured consistent brand messaging aligned with core values. I tracked industry trends, customer preferences, and competition to identify growth opportunities. I managed marketing budgets for efficient resource allocation and maximum ROI. I utilized data analytics to evaluate campaign performance and KPIs for continuous improvement.Following are my key contributions to the role:• Devised and executed profit-driving strategies to achieve +8% ($305M - $328M) revenue and +32% ($62M - $82M) EBITA.• Raised SST and SST within competitive national brand QSR saturated footprint and attained growth by +1.8% - 3.7% /1%.• Managed ad fund budget of $10M+ comprising of advertising, digital, insights, creative, and product development.• Launched the initial use of social digital/reputation management platforms by recruiting and guiding social digital agencies.• Strategized and led qualification of 13 new product LTO launches with the implementation of previously non-existent product development lifecycle.• Supported as an instrumental executive team member engaged in managing $1B+ private equity buyer overview and sales while realizing a $400M+ return.• Spearheaded a new consumer insights program, encompassing SMG’s “Voice of the Guest” program, brand health tracker, consumer segmentation, product development, and “Store of The Future” consumer perceptions.

Miami, Florida, Us

Company / Organization: POPEYES LOUISIANA KITCHEN, INC.Title: Marketing Lead North America | Director of Brand Marketing | Director of Calendar Strategy | Brand Manager | Field ManagerDates of Employment: 2007 – 2017Description: In consecutive roles, I directed calendar strategy, managed product development with culinary teams, and skillfully oversaw the marketing advisory committee. I cultivated strong relationships with franchisees and orchestrated end-to-end processes with agencies and creative partners while ensuring excellence across cross-functional touchpoints. I regularly updating the Chief Marketing Officer on operational progress was essential. As Central Region Field Marketing Manager, I provided marketing leadership for 500+ franchised and company-owned restaurants while ensuring DMA coops, local promotions, and advertising funds were effectively managed. I represented the brand team in a field role, collaborating with regional managers to achieve operational goals and working with advertising partners for media plans. My responsibilities spanned brand marketing, promotions, product development, sales programs, and limited-time offers.• Amplified average unit sales by 25%, elevating store revenue from $1.1M to an impressive $1.4M.• Demonstrated exceptional transaction growth, achieving positive results in 6 out of 7 years, with an impressive high of 4.4% and an average of 1.6%.• + guest satisfaction and transaction size/volume by ideating and launching 40+ national 28 secondary limited-time offers and improving key brand metrics.• Two significant value projects, including “The $5 Bonified Big Box” and “The Popeye’s PayDay” to enhance revenue growth and catapult brand transformation.• Attained 4.4%-7.6% sales growth, securing 50% rise in chicken QSR market share, and a notable 46% increase in beverage sales through strategic negotiations with Coca-Cola.• Supervised the historic brand refresh initiative titled “Popeye’s Beat KFC."

Us

🞂 Spearheaded Marketing for 11 Universities Developing and Implementing National QSR /Aramark Brands. Hired, Trained and Led 3-Member Core Marketing Team and 10 Student Meal Plan Consultants.🞂 Designed Successful Meal Plan Sales and Student/Parent PR Strategies including +$20M Annual Topline Revenue from University of Alabama Campus Voluntary to Mandatory Meal Plan Change.🞂 Created Work and Turnaround Plans, Guided Marketing and Sales Personnel to Acquire New Accounts and Grow Business with Existing Accounts.🞂 Conducted Research and Analysis to Successfully Implement Multiple QSR Brands Across Region, including Starbucks, Subway, Chick-fil-A, Popeyes Louisiana Kitchen, and Burger King.🞂 Developed Comprehensive Marketing and Brand Plan to Win ~$10M/Year Mississippi State’s Contract.

Charlotte, North Carolina, Us

🞂 Collaborated with Corporate Senior Management Team and 8 Regions and Developed Regional and National Marketing Strategies Supporting 400+ Hospital Dining Accounts.🞂 Supported Food Court Development and Renovation Projects: Morrison Brands / National Brands Selection, Project Oversight, and Grand Opening Support.🞂 Generated 90% Category Revenue Growth of $1.1M By Recruiting 15 New National Vendor Marketing and Advertising Partners.🞂 Partnered with Coca-Cola and Pepsi to Implement a New Beverage and Pricing Strategy.

Atlanta, Georgia, Us

🞂 Managed Racetrac's ATM Network, Company’s Gift Cards, Loyalty Cards and Coupons. 🞂 Directed the Coupon Redemption. Served as Liaison between Racetrac and its Payment Systems Vendors in Negotiating Terms and Conditions of Contracts.🞂 Supervised two employees. 🞂 Generated over $5M in ATM Network Revenues per Year.🞂 Processed and Redeemed over $4M per Month in Coupons.🞂 Successfully Launched ATM On-Screen Advertising Program that Matched Racetrac’s Primary Monthly Advertising Calendar.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

General Studies