Responsible for all aspects of P&L business and commercial leadership, taking ownership for developing and driving group sales and buying strategies. Full remit for managing relationships with key vendors on a global basis, as well as working with Sales Managers to effectively define sales strategy for B2C and B2C business.- Proactive role in development of company commercial strategy, including establishing goals and KPIs aimed at driving profitable business and revenue growth across the UK and internationally. - Engaging collaboratively with the Managing Director, Chief Financial Officer and the Chairman, aligning key stakeholders with the aim of energising robust EBITDA growth. Motivation of sales managers and teams. - Leadership and management of 8 direct reports, with full remit for the mentoring of a team of 24-36+ staff.- Instrumental in end-to-end procurement and strategy support, with company revenue of £100m+ annually.- Managed the relationship with vendors, including terms negotiation & developing business strategies for growth with major vendors. Successfully enrolled De Beers and Rio Tinto into strategic partnerships with the business.- Leveraged multi-site global experience across India (stone and jewellery sourcing), USA (B2B sales) and HK (sourcing and managing vendors), EU / Hungary (B2B sales), as well as Myanmar, Belgium & other locations.- Delivered trading profit growth of 228% over the period (3-year average 2016-8 £3,922K vs 3-year average 2019-2021 £8,945k), adding value to the business and increasing overall shareholder value.- Played a key role as part of a 3-person team in engaging new banking partners, leading to the successful negotiation of £25m in bank refinancing, underpinning business cashflow, growth and long-term viability.-Successfully mentored two partners, developing new beauty and fashion ventures within the partnership

Responsible for business leadership, taking ownership for all gemstone purchasing, balancing commercial opportunities with working capital / cashflow. Led strategy via a global team of buyers in Europe and Asia. Reported to the CEO, reporting on UK sales data, informing buying strategy for gemstones and jewellery.Supporting the UK sales team in presenting market updates and creating content, supporting sales activity.Proactively delivered the partnership move into non-jewellery products, delivering higher product margin and incremental growth. Took the lead in attending trade shows and mines to source rough and cut gemstones.

- Responsible for all aspects of sales leadership and business development, operating out of the UK selling D2C in the USA via the live teleshopping channel. Engaged with the CEO, reporting on sales successes.- Definition and execution of territory-specific sales and product strategies, working collaboratively with the UK Head of Sales. Monitored sales performance, budgets, schedules, forecasts and profitability levels. - Leadership, management and motivation of 12 sales presenters, 12 sales producers and 12 sales directors.- Responded to the challenge following the 2015 decision to relocate the studios into the USA, recruiting a new US-based team, and training them from a location in West Palm Beach, Florida.