Transforming the way Delta Marketing operates through integrated strategy, media and planning, and operations to deliver greater outcomes with more efficiency, and a better marketing employee experience.

Leading the continued transformation of Delta Marketing capabilities and enablement across brand and performance media, marketing technology, integrated planning and analytics, and social media.Launching and extending the Delta brand outside of the US market, across three international region in concert with joint venture airline partners.

Led a team of 80+ world-class marketers, creating a consumer-obsessed, data-driven marketing engine across Delta's Media Planning, Social Media, Marketing Technology & Operations, and Marketing Analytics, Audience & Insights teams.

Led a three year transformation of the international marketing strategy for all markets outside the US to drive future growth of the Delta brand across 10 core countries in 3 regions through global airline joint venture partnerships, global sponsorships (Masters Tournament, Chelsea FC, Mexican National Soccer), advertising, and digital brand engagement. Key areas of development were building global efficiencies while increasing local relevance, streamlining processes while deepening integration and driving greater brand consistency across regions.

Developed and implemented strategic marketing initiatives, including establishig integrated marketing strategy with Joint Venture/Equity international airline partners, building industry-leading acquisition plan for future high value customers across key leading business schools, and deploying integrated marketing plans for US West Coast markets Seattle and Los Angeles.

Managed category and customer strategies for the Nestle ice cream portfolio in the mass and club channels; reversed YOY declines and drove +6% growth for $400MM annual sales, at Walmart, Target, Costco and Sam's Club, partnering with customers on three year customer marketing, innovation, and commercialization strategy.

Managed the launch of Outshine Fruit Bars, a new segment-defining brand within the frozen snacks category, including successfully defending against competitive Fruttare brand launch, while also building out product innovation pipeline to extend beyond fruit-based bars. Accelerated the innovation launch of Outshine Fruit & Veggie bars reducing product redevelopment timeline by 40%, ensuring successful launch of the $12MM innovation portfolio.Transformed the Nestlé Drumstick media strategy, leveraging established and emerging digital platforms based on need state segmentation to increase marketing efficiency. Resulted in 83% increase in ROI, consumer engagement metrics up 229% and key brand equity measures up 11%; brand mobile strategy qualified as a MMA Smarties finalist, and won the 2013 Silver WOMMY award.

Led product development across multiple brands and platforms, extending consumer brands to foodservice and commercial operations, while building the B2B value proposition for end users, customers, and sellers. Managed the 2010 and 2011 Coffee-mate “Feel the Love” operator activation digital campaigns, including online and print media, celebrity spokes-duo, weekly promotions and CRM development. Resulted in 2010 Organic Growth of +12.7%, an 8% increase in Q1 volume over 2010 and Real Internal Growth of +16%.

Led retailer strategy team within the agency, focused on designing and deploying hands-on experiential retail displays in aisle, with the goal of driving conversion and upsell for Sanus Systems TV Wall Mounts; developed a customized and experiential in-store display strategy, including production and full-scale rollout for Wal-Mart and Target, resulting in a 98% increase in customer sales within one quarter.Led the development and execution of Sanus System's 2007 floor booth at CES in Las Vegas, NV.

Led the Munitions Control team for Iowa and Minnesota Air National Guard, managing the logistical and operational deployment of bombs/missiles/ammunition through full lifecycle from storage through assembly and delivery to flight line, ensuring all munitions were calibrated and deployed according to battle specs and delivered to aircraft in a safe and timely manner.Served at Incirlik AB, Turkey in Operation Northern Watch – Iraq (2002); awarded Air Force Achievement Medal

Managed an industry-leading brand repositioning project designed to differentiate the camps within an increasingly commoditized environment in order to stem declining camper enrollment and accelerate growth in camper nights; implemented new brand positioning and strategic enrollment initiative resulting in increased in enrollment vs prior year.