I'm a future-focused builder with an emphasis on connecting ideas, products and brands with the people who matter most to your organization's long-term health. Fluent in both the art and science of marketing, I specialize in developing creative product, brand and communications strategies that are accountable to business results.

Making the world better one pop at a time. Helped to scale JonnyPops from farmer's market favorite to retail rising star at national chains like Target, Sam's Club and Costco.

Selling Fruity and Cocoa Pebbles, the best cereal on earth.

Working to activate brand, digital and PR across multiple brands in the CPG and food categories.

Digital strategy work for brands like Propel and Sperry. Helped relaunch Sperry's brand with their biggest social, experiential and influencer marketing effort to date, The Odyssey Project, and introduce a new product, Propel Electrolyte Water, to the fitness market.

I work with a number of clients on the Olson roster, helping to develop, integrate and execute brands' social media strategies.This includes:- Building social media experiences that drive engagement and benefit the brand online and offline- Developing and executing content strategies that deliver upon brands business objectives- Bridging social media and public relations with creative and executable ideas- Working with business development leaders to bring new accounts into the agency- Growing the Olson emerging media team's profile across Olson

Work with Burger King, Jose Cuervo, Best Buy, Microsoft and new business accounts to provide support to the internal content team and client.Conduct research and analysis on trends, strategies and practices across the industry, including social media research decks for Burger King that were included in client presentations.Helped create and present creative solutions for the winning team in the CP+B internship rebranding project.Aid Jose Cuervo team in coordination of cross-country experiential Cuervo Games event.

Executed social media marketing for Curation Station on Facebook and Twitter.Wrote blog posts on the subjects of content strategy and curation at CurationStation.comCompiled and synthesized research decks which were presented to creative and strategic team leads.Assisted team in creative and strategic concepting for PricewaterhouseCoopers, TakeMeFishing.org and 3M.

Assist strategists with their daily responsibilities and assignments.Research products, events and consumer trends in the global market for company reports.Update and maintain Iconoculture's website with latest articles, market facts, and reports.Write "observation articles" on new or interesting products and trends for website.