Director Of Marketing And Web Development
CurrentOversee key digital marketing aspects, including ongoing digital strategy, lead generation, email marketing, running digital ad campaigns, content (copy & creative) production, analytics tracking, and website update and optimization such as adding new/completed projects, blog posts, and site functionality to drive sales goals.Key Highlights:• Overhauled web properties, including site redesign and quicker access to key information such as forms for various steps of sales funnel (contact form for TOFU/MOFU, samples form for MOFU, and Request Quote form for BOFU/hot leads).• Led video production involving explainer videos of main systems and components; videos used on site and YouTube.• Spearheaded digital strategy concerning development of new digital marketing plan; focused on growing the email list, email marketing, SEO (on-page and new content), PPC, and organic / paid social.• Headed seamless execution of digital marketing plan, aimed at driving traffic for form fills in order to enable sales team to qualify and follow-up with leads.