Oversee key digital marketing aspects, including ongoing digital strategy, lead generation, email marketing, running digital ad campaigns, content (copy & creative) production, analytics tracking, and website update and optimization such as adding new/completed projects, blog posts, and site functionality to drive sales goals.Key Highlights:• Overhauled web properties, including site redesign and quicker access to key information such as forms for various steps of sales funnel (contact form for TOFU/MOFU, samples form for MOFU, and Request Quote form for BOFU/hot leads).• Led video production involving explainer videos of main systems and components; videos used on site and YouTube.• Spearheaded digital strategy concerning development of new digital marketing plan; focused on growing the email list, email marketing, SEO (on-page and new content), PPC, and organic / paid social.• Headed seamless execution of digital marketing plan, aimed at driving traffic for form fills in order to enable sales team to qualify and follow-up with leads.

Developed team of 12 highly professional personnel. Led and mentored development and digital marketing teams, along with supervising development of all copy and content and executing Facebook and Instagram lives / webinars.Key Highlights:• Dealt proactively with all pitching and brand partnerships including Pin-Ups For Vets, Parker Foundation, and Urban Floors.• Spearheaded inclusive aspects of all branding and brand concepts, marketing materials, design work, and product labels.

Delivered one-stop-shop full-stack development services, including front-end/client-side design, back-end/server-side coding, and graphic design. Formulated and webmastered email servers, calendar servers, and contact servers for all clients.Key Highlights:• Developed and revamped websites for major companies, with key focus on sales-driven results through SEO, SEM, and various online marketing tactics.• Relaunched Marro ecommerce platform after full site redesign and development, including UX/CX design and optimization, adding product bundles, copywriting, landing pages for key campaigns, gathering UGC & running Meta ads, launching referral program, and Klaviyo account setup for automated email marketing.• Rebuilt Surface Fitness website, adding ecommerce functionality, optimizing site for speed, and increasing email list size. Developed buyer persona and set up sales funnel. Designed digital consent forms system, replacing paper forms and enabling parents to fill forms ahead of time (during COVID).• Demonstrated top-notch expertise in facilitating early-stage startups, involving bootstrapping with no funding, sourcing and identifying brand voice/tone and product-market fit, developing digital marketing plans, and orchestrating digital campaigns.

Collaborated closely with Principal to develop Digital Marketing and Development team. Conceptualized, devised, and deployed digital strategy for 10+ brands across industries such as but not limited to law, medicine, fashion, automotive, home improvement, telecommunications, and insurance.Key Highlights:• Engaged with clients to transform and expand $8M per year in traditional advertising to digital.• Built relaunch of Glass Ladder & Co. ecommerce platform on Shopify, enabling current revenue of $1M+ per year.

Supervised and directed key facets for comprehensive programs, including structuring curriculum, planning specific instructional segments, and scheduling suitable instructors.Key Highlights:• Served in capacity of primary point of contact, advising and mentoring program learners regarding inclusive body of production work and diploma evidence submissions throughout courses.• Instructed multitude of specialized courses, each focused on distinct discipline and software platform essential to honing corresponding skill sets.

Radio promotions, publicity, and marketing

Reported directly to James Love, National Rep of Rap Promotions, but also worked closely with Troy Marshall, VP of Marketing and Promotions.

Developed digital content ideas and brand solutions for Power 106 (KPWR-FM) in Los Angeles. The focus was on web traffic, listener retention, multiple contact points for listener interaction, and station involvement in the community.