Jake Albrecht is the Principal at Flitch. His role as Flitch's brand strategist is to help clients progress from where they currently are to where they want to be. He guides them through his complete branding system called Only Brand™. What matters most to Jake is making sure his clients have successful outcomes. Of all the successful outcomes he’s helped guide, there are two in particular that stand out. He was instrumental in guiding Utah Steel through a complicated brand refresh that resulted in millions of dollars in increased revenue which exceeded their initial goals. He played a big role in helping Buttermints launch their scrumptious candies into retail stores nationwide and online through their own website and Amazon.Jake enjoys reading thrillers and science fiction novels, watching survival shows on TV (Alone is the best!) and movies in the theater. You can find him outdoors with his wife and 4 kids camping, shooting guns, exploring, and carrying his camera around to film and take photos. He says being a Dad is his greatest accomplishment in life.