Working within the BBC’s Digital Media Automation team to grow daily engagement across key digital services (iPlayer, Sounds, Sport, and News) through targeted account marketing and CRM activities. Using first party data to drive automated marketing journeys for BBC audiences via email, push notifications and paid social advertising.Key Achievements:- Team Building: Built the BBC’s Digital Media Automation team, managing new starters to the BBC and helping them thrive in their roles.- Multichannel Marketing Automations: Launched the BBC’s first-ever multichannel, automated marketing journey, onboarding new BBC Sounds users through email, push and paid social. Achieved an uplift in new users returning to Sounds and in app downloads.- Automated Onboarding and Retention: Oversaw the launch of multiple automations for iPlayer, Sounds, and Sport. Launched the BBC’s first one-to-one personalized marketing automation, Continue Watching, which increased likelihood to resume watching. Hot This Week push notification automation generated an uplift in week-on-week retention on iPlayer among the targeted audience.- Strategic and Analytical Thinking: Partnered with Data Science and Experimentation teams to study and understand complex audience data, and develop effective marketing strategies. Balanced big picture thinking in developing growth marketing and product strategies with attention to detail to ensure successful delivery of complex projects.- Project Management: Managed diverse project teams, including data analysts, engineers, product marketing teams, creative and technical delivery agencies, and senior stakeholders. Demonstrated strong influencing and persuading skills to gain buy-in from all levels of the business. - Technical and Creative Expertise: Developed extensive knowledge of Salesforce Marketing Cloud CRM and digital marketing tools. Collaborated with creative teams to create engaging marketing collateral, including emails and social adverts.

Supported the BBC’s procurement of bespoke audience-facing technology projects from external suppliers. Key achievements include:• Launched the BBC’s first digital agency CRM system using Salesforce Sales Cloud, managing all aspects from sourcing to training. Within 4 years the system held details of 3,000 companies and 10,000 contacts.• Built relationships with thousands of digital agencies, introducing cutting-edge technologies like AI and VR to the BBC.• Gained experience in promoting the BBC through new digital technologies.• Managed and spoke at digital supplier engagement events across the UK, involving up to 300 delegates, handling all logistical and content-related tasks.

Social For Good is an ethical social media marketing agency focused on training SMEs in effective marketing strategies. In this role, I:• Conducted courses on various marketing topics, from basics to podcasting.• Led the content marketing strategy, including writing blog posts, managing social media and email newsletters, and launching the Social Media, Simplified podcast series.• Built websites and ensured GDPR compliance for external clients’ mailing lists.

I worked as a marketing executive at SIS LIVE, the largest outside broadcast and uplink service company in Europe. This role encompassed a wide variety of responsibilities such as:• Working closely with the Commercial Bid team in putting together tender responses to win and retain high value contracts for the company.• Project management of bid response team including division of work into key deliverables, allocation of tasks, setting of deadlines and editing of finished work to ensure coherency of structure and style. • Participating in presentations to stakeholders and senior management within major broadcasters such as the BBC.• Conducting research into competitor activity and creating reports with recommendations for the improvement of our systems and processes. • Writing all copy for websites, marketing literature, leaflets, datasheets, case studies, news articles, and creating content for the company magazine and intranet. This involves extensive and detailed research into all aspects of the company’s wide-ranging business. • Building SIS LIVE social network sites, populating them with company information, and posting regular content, as well as monitoring and reporting on results. • Researching, developing and implementing e-newsletter mailing systems to distribute company news direct to client’s inboxes. • Overseeing the application of the company branding across all media including its large fleet of vehicles.• Putting together and submitting all assets for awards applications.• Developing relationships with relevant contacts in order to obtain quick approval on copy.• Setting up and running various company launch events and trade shows, including management of the logistics, partnerships, invites, promotion and on site troubleshooting.• Developing our contact lists and relationships with journalists and approaching them for coverage, as well as ghost-writing applicable articles to promote SIS LIVE’s products and services.

On joining SIS LIVE I worked as an executive PA to the Commercial Director, Sales Director and Director of Operations for the largest outside broadcast and uplink company in Europe. This role encompassed a wide variety of responsibilities which included:• Extensive diary management – overseeing and co-ordinating the busy schedules of three of the company’s directors, performing additional duties for the Managing Director when he visited the Langley offices, where I was based.• Looking after visiting clients - ensuring they were met immediately upon arrival, shown around and catered for.• I was involved in many high level meetings and took clear and accurate minutes of these meetings, distributing these and helping to allocate action points, as well as chasing up their resolution.• Creating operational reports for customers including the BBC and ITV to ensure they were kept informed of actions we took related to their post project feedback.• Management of meeting room and hot desk spaces.• A range of other ad hoc tasks including organising corporate hospitality, travel, stationary orders, upkeep of office space and many more duties.

A wide ranging role at an established independent label to conceive and implement innovative, exciting and cost effective digital marketing plans. - Setting up, populating, maintaining and promoting our multiple social network sites.- Maintaining the website with all the latest news.- Developing contacts with digital aggregators and online retailers to secure homepage and editorial coverage, for example by creating and offering out exclusive content.- Using the latest technology to create and exploit additional retailer promotional opportunities using tools like artist charts, iMixes, Ping interactions, ‘recommend to a friend’ buttons and posting of customer reviews. The general ethos is to drive consumers to retail sites through the use of inventive and interesting content. - Setting up affiliate schemes with retailers to generate additional revenue for the label and artists.- Creation and distribution of monthly Podcasts to iTunes, MixCloud and Jellycast RSS feed.- Running promotions through social media platforms to help to grow the amount and depth of data collected.- Advising and implementing CRM strategies to maximise interactions and more effectively promote to existing mailing list subscribers.- Approaching third party suppliers to set up promotional tie-ins, giveaways, competitions and editorial coverage. - Running online press and blog PR campaigns as well as writing press releases and biographies. I have developed good relationships with online press and bloggers across the world, and developed my own database of PR contacts, catalogued by genre and location, helping artists and brands gain online coverage.- Cross-promotions between online and offline activity, to encourage real-world interaction between fans.- Social Media site development, aesthetically and structurally, optimising ease-of-use and interactivity. - Creation of management reports to analyse campaigns, outline successes and make suggestions for future activity.

- Grand Canyon: A male/female singer/songwriter duo from Toronto who make gentle esoteric alt-folk and country. With only one EP release to their name I have recently taken them on, helping to promote them remotely, making use of the latest social media tools and online promotions. - Francis Hill: A topline songwriter and vocalist who has helped create hits for some of the top pop and dance acts, including Basshunter (#1 and #17 in UK album charts, with platinum sales), Darren Styles (#4 in UK charts, with gold sales) and Ultrabeat, and is currently working with Armin Van Buuren, Noisia, Sean Tyas and Chase & Status. This involved the gradual development of contacts within the dance industry, presenting my client at meetings, negotiating deal terms and advising on artistic direction.- The Cutaway: South-west London indie/folk band. I have aided them in a whole raft of areas including: A&R advice on recordings; remixing tracks; booking shows; negotiating terms; self-release strategy; online marketing; promotion through press and radio channels, and everything in between. For this project, among many other things, I set up a text-to-preorder mobile mechanic which went live a month pre-release and was heavily promoted at live shows and online. The EP sales currently stand at approximately 9k units - not bad for an initial budget of £100. References available upon request.

- Have product managed several artist and catalogue projects with the Parlophone label which has given me experience in all aspects of successfully marketing an act. I was in charge of co-ordinating entire releases, starting with the product itself: having the music mastered, selecting and liaising with designers, budgeting for packaging & manufacturing costs, pulling together a team to promote the release at radio and press, conceiving innovative marketing techniques to maximise the often tight budgets and all the time liaising directly with the artists and their managers.- Have also been involved in major digital and marketing campaigns, including Coldplay, Kylie, Pet Shop Boys, Beverley Knight, Radiohead, Crowded House, The Verve, Babyshambles, Interpol, Beastie Boys and many more, as well as a wide range of lower budget, development projects.- My experience here includes setting up tie-ins with suitable media partners, co-ordinating with media planners to put together an effective campaign to budget, then selecting, briefing and liaising with design companies to deliver the final formats, often to tight deadlines.- Demonstrated a good creative eye in designing point of sale material, outdoor posters, digital adverts, press adverts & TV adverts, as well as commissioning photographers, illustrators and various websites and stores.- In charge of writing, designing, coding and sending CRM mailers to our extensive databases, as well as reporting on the results and suggesting ways to improve fan/artist interactions.- Demonstrated an unflappable character and shown the ability to meet tight deadlines, the dedication and commitment to work beyond the call of duty, as well as an excellent telephone and personal manner (sense of humour included)

- Gained a good technical knowledge of digital photography, including the IPIX 360 degree photo technology.- Developed a good creative eye and been given freedom to explore ideas for visual design to be included on the website.- Cultivated contacts in London's top restaurants and bars.