Product Marketing Lead
CurrentIn this role I manage our company website & execute our digital strategy, plus create printed & digital content for a wide range of purposes. My role helps our team launch new furniture products into our retail partner's stores across Australia & New Zealand.· Created annual digital marketing strategies (web, social, advertising)· Produced over 100 pieces of video content for an online staff training platform· Brought the company's online presence up to date with a new modern website· Produced over 45 pieces of video content for company YouTube channel· Textured and rendered hundreds of 3D models of furniture products· Standardised a printed marketing package for supporting our products in retail stores· Established a monthly blog platform for articles targeting relevant long-tail keywords· Developed new oversized display stands for promoting high price point products in stores· Launched the company's social media page, quickly building small community of 500+ targeted followers