- Develop the marketing plan to align with and enable strategic expansion and growth.- Develop programmes to implement the plan and lead on the quality assurance of delivery- Review and reiterate the current marketing programme, optimising the most effective aspects of provision and activity- Implement specific solutions to optimise the positioning and promotion of new products- Optimise the positioning and messaging of the ONYX brand within the renewable energy sector- Collaborate with the Product Management team to develop product positioning and messaging to align with the needs of the buyer personas in our target markets- Plan and coordinate effective product launches for new and incremental products- Manage procurement of third-party supplier services and associated budget- Specify, scope, and lead the implementation and delivery of improvement and change projects- Lead & develop the current marketing team of two

Results- Launched gated web experience into EMEA region with an agile approach in-line with IT sprint cycles prioritising IT deliverables against business need. Communicating, training and documenting processes to over 200 key stakeholders through email, Teams calls and internal wiki.- Grew closed/won business from $1M in 2020 to $3M closed/won in 2021( $3M to $10 M pipe line)- Devised a multi-level web testing methodology for three levels of maturity across the region. Started a monthly community of practise call to mentor business users and pool best practise.- Launched web testing platform Contentsquare, managing an external vendor on business requirements, training and processes.
Responsibilities- Shape website developments as the product owner for EMEA; define user stories, research and prioritise requirements into IT sprints in Jira.- Manage effective process creation, training, utilisation and optimisation across all internal stakeholders in EMEA and globally.- Driving web testing and optimisation programmes.- Manage six-figure budget: ensuring that website development and publishing budgets are used efficiently to support the region's key objectives.- Web analytics: develop and maintain Power BI dashboards for full web interaction reporting, coaching region on how to utilise in data-driven decision making and to justify further investment from leadership.- Functionally line manage a small team of Business Analysts.

- Created over 70 global prime sales enablement and activation assets including webpages, social media posts and print embedding values propositions for two personas through five stages of the user journey.- Strategic marketing planning and activation for priority new product introductions and campaigns with budget responsibilities.- Develop meaningful value propositions and cascade them through marketing launch plans and assets.- Work closely with country sales organisations across EMEA and APAC to ensure marketing planning covers all territories effectively from creation to localisation and tracking across marketing and sales KPIs.- Product owner for digital in the Life Safety Division, identifying gaps in technology and delivering new solutions which add commercial value (continued from previous role).- Play a pivotal role in coordinating the successful role out of digital campaigns, best in class customer experience and immersive digital content across 30 countries in 10 languages (continued from previous role).

Product owner for digital in the Life Safety Division, identifying gaps in technology and delivering new solutions which add commercial value.Played a pivotal role in coordinating the successful role out of digital campaigns, best in class customer experience and immersive digital content across 56 countries in 10 languages.Results- Grew total reach organically from 50,000 a month (Sept 2017 - from several legacy websites) to 105,000 a month (Sept 2020).- Ranked in the top ten for twenty key organic search terms across five key countries.- Delivered 600 product family pages in collaboration with senior leadership, product management and product line specialists.- Closed five legacy websites following a three-phase redirect strategy.- Step changed internal communication, moved onto digital platforms and created workflows to disseminate communications to 12 sites across five languages.Responsibilities- Identify and create key digital content and work with multiple stakeholders to develop relationships and promote Life Safety Division assets internally and externally.- Global gatekeeper for part of the website product taxonomy, collaborating and leading other divisions of Eaton and working with director-level colleagues.- Upskill marketing managers on best practise digital practices including user experience, search engine optimisation (SEO), link building and content marketing. - Create digital performance dashboards reports for senior leadership and product management utilising Google Analytics and Power BI.

Earmarked as a future leader, rejoined Eaton, on the Graduate Leadership Program working in the Life Safety Division marketing communications team.SecureConnect Product Launch Campaign- Developed web beacon for the launch of a new cloud-based security system with a whitepaper, system builder, and topic pages targeting security installers. - Primary objective was to create marketing qualified leads from installers booking product training: achieving 400 sign-ups across 12 months with no investment in promotion.Eaton.com Web Project - Lighting and Intrusion Systems- Created and optimised product content for both product lines from legacy websites and pre-existing assets.- Achieved 180% increase in traffic for Intrusion Systems (average 9,500 per month) and 142% for lighting (17,000 per month) in the UK by implementing strong search engine optimisation (SEO) principles throughout the content.- Ranked number 1 on Search Engine Results Page (SERP) for “intruder alarm systems” (1900/mo).Commercial Buildings Segment Launches- Developed value propositions for top-tier product launches based on route to market, market trends, and target personas.- Delivered white papers, blogs, user guides, listicles, and infographics based on Google search and industry trends to position Eaton as a thought leader in safe evacuation and building safety to building owners and facility managers.

Placement year on Eaton’s award-winning internship scheme, rated in the top 100 in the UK. Based in the Fire (Systems & Devices) product line in Cwmbran.- Created assets to support new product introductions including sales battle cards, data sheets, presentations and catalogues.- Collaborated closely with external partners including RS Components to improve offering on their websites with SEO, technical information, product images and resources.- Developed lead capturing process for small to medium-size tradeshows to support lead qualifying and email marketing.- Event organiser for the first Fire (Systems) sales conference with the wider UK Country Sales Organisation.- Project Lead on the 2016 FIREX tradeshow at the ExCeL arena in London.

On campus role promoting STA Travel- Conducted focus groups- Onsite brand awareness activities- Proactively applied for budget to conduct marketing events- Developed contacts to "push" all marketing activity effectively

Adapted to every role in the store across operations, tills, beauty and trained to be a healthcare assistant. Given additional responsibilities as part of the Sunday team, being the team managers number two with the role of cashing up, safe procedures and customer conflict resolution.

Took part in Boots award-winning annual work experience program.- Broaden team working skills further from a variety of group tasks- Achieved award ahead of 10 other teams for “Dragons Den” presentation task to members of the Boots Exec, instrumental in leading team to establishing key target market and clear five-year rollout plan

Proactively sought out real world experience in industry- Talked to clients, understanding how PR best fit into their wider marketing strategy - Wrote up draft press releases for national coverage- Gained priceless experience in networking

One week challenge ran by Social Chain- Won Facebook advert part of the task, having a return of 6p per acquisition- Introduced a targeted Twitter page collecting over 1000 fans in a week- Produced flyer for creating interest round a new app for iPhone on campus

At age 17 got a job working for my football team- Introduced me to a pressured environment for the first time- Gained NVQ2 in Crowd Management- Excelled at identifying and managing risk within a team

Spent time in boots.com design team producing images for boots.com- Created images at twice the rate expected of a junior graphic designer with an employees level of attention to detail- Got first taste of a marketing team

First proper part time job at age 16- Gained job ahead of many applicants- Quickly improved my personal development skills to gain an extension to my contract

Looked at all aspects of small agency- Had brand management introduced to me- Shadowed management- Given understanding of financial planning