Jake Byrnes Email & Phone Number

Oceanside, Ca, Us

United States

Carlsbad, Ca

My role focused on producing campaign evaluations and making recommendations through analysis of the impact of specific media strategies, campaign tactics and KPI’s. My experience in this role has given me extensive knowledge on what is needed to create, execute, analyze and optimize effective digital marketing campaigns.My Responsibilities Included:• Developing, advising, and understanding success metrics as provided by media team and clients, relative to campaign, network and… Show more My role focused on producing campaign evaluations and making recommendations through analysis of the impact of specific media strategies, campaign tactics and KPI’s. My experience in this role has given me extensive knowledge on what is needed to create, execute, analyze and optimize effective digital marketing campaigns.My Responsibilities Included:• Developing, advising, and understanding success metrics as provided by media team and clients, relative to campaign, network and platform performance.• Creating and managing highly targeted and extensive PPC campaigns.• Working alongside the dev team to implement & ensure we stayed knowledgeable on SEO best-practices.• Compiling and analyzing data from multiple sources including Google Analytics, Adwords, Social Media, MOZ, Unbounce, Linkdex, Wordstream, Hubspot, Salesforce, Pardot and many others.• Identifing positive and negative results relative to expectations or benchmarks, and investigating campaign implementation to determine which efforts should be increased and which should be revised or discontinued.• Producing streamlined reporting & presentations that present a unified campaign success story and outline specific recommendations for future media activity, by platform, KPI while addressing client goals.• Understanding how emerging media & metrics impact Ad Operations and advise my team on specific methods to test campaigns against new metrics.• Assisting with campaign performance calls with clients; articulately presenting results relative to key drivers and specific strategies implemented, and educating attendees on data points & methodology.• Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. Show less

Carlsbad, Ca

• Worked on SEO, PPC, QA, social media management and copy writing for a variety of client websites.• Assisted with SEO and QA operations for website redesign and site launch. • Conducted functional, cross browser and design QA of client sites based on sitemaps, wireframes, user persona and functionality documents. • Created strategy proposals to pitch brand assets and deliverables for prospective clients and research documents regarding competition and industry… Show more • Worked on SEO, PPC, QA, social media management and copy writing for a variety of client websites.• Assisted with SEO and QA operations for website redesign and site launch. • Conducted functional, cross browser and design QA of client sites based on sitemaps, wireframes, user persona and functionality documents. • Created strategy proposals to pitch brand assets and deliverables for prospective clients and research documents regarding competition and industry forces.• Created and published weekly social media posts for clients on Facebook, Linkedin, Instagram, Twitter using Hootsuite. • Created and managed PPC campaigns based on keyword research and performance metrics. Show less

Carlsbad, Ca

Assisted the client services team in the day-to-day activities of project management, conducting research projects and performing daily office tasks consistent with the running of a full-service advertising agency.