Sales Operations Manager
Kista, Stockholm, Se
Led, developed, delivered and managed 10 successful new process implementation of Ericsson’s Sales Processes across the North America division representing $1.5B in annual sales (25%) and servicing 400 direct sales staff plus 2,500 sales support/sales management application users across 10 unique customer sales teams.► Identified, formulated, pitched and executed sales process improvements to simplify and automate workflows in the North America division resulting in $1M annual costs savings and adaptation into Global standard process workflow.► For 8 significant acquisitions, drove the integration and transition of the sales teams and their sales opportunity pipelines into Ericsson’s sales process and sales funnel.► Improved financial reporting usability and distribution by building and maintaining self-service dashboards serving up personalized reporting, metrics and business intelligence for finance, marketing, accounting, sales management and human resources based on user access profiles.► Managed end-to-end activities for 10+ sales tools directly supporting price management, proposal management, business case development, contract management, sales forecasting, financial forecasting, risk analysis, strategic planning activities for CRM, BOM/BOQs, scoping, contracts, orders booking, net sales tracking and reporting in Hardware, Software and Service (SAAS) environments.► Managed multiple cross-functional global and regional teams to design, implement, train, onboard teams and support MS Dynamics CRM, pricing, contract, business case, scoping and reporting tools.► Led, developed, planned and implemented sales training programs for the sales process and sales tools.► Developed, implemented and managed all aspects of the sales process including customer financial forecasting, sales forecasting, opportunity tracking, sales funnel / sales pipeline management, KPI analytics management, performance measurement and account maintenance in Microsoft Dynamics CRM.