Jake is the Chief Innovation Officer and a Partner at Credera, a digital consulting firm that provides strategy, innovation, data, UX, and technology solutions to clients ranging from Fortune 500 enterprises to emerging market leaders. He has almost 20 years of experience in technology, strategy, and innovation, and holds an MBA with Distinction from the Kellogg School of Management.At Credera, Jake works with leading brands like Unilever, Novartis, McDonald's, Mars, Motorola, and UnitedHealth Group to improve their innovation efforts, leveraging his background at both Google and Zynga. He has helped his clients launch new products, improve customer loyalty, optimize user experience, and increase revenues. His innovation work has been featured in publications including Inc. Magazine, Forbes, Fast Company, and Entrepreneur, and he has lectured on innovation at universities including Rice, Wisconsin-Madison, Northwestern, and Texas Christian University. Jake is passionate about creating real value for his clients and their customers.