Jake Christensen Email & Phone Number

Idaho Falls, Id, Us

Dallas, Texas, Us

Farmington, Ut, Us

Farmington, Ut, Us

Farmington, Ut, Us

Consulting for software as a service, banking, brick-and-mortar retail, eCommerce, insurance, healthcare, live and digital events, and experience/services organizations from small startups to $200 million plus organizations. Specialized in creating customer or user experiences and the data/technology ecosystem to deliver memorable moments. Including; product plans, marketing plans, competitive analysis reports, integrated marketing communications, brand positioning, digital ad buying, solution implementation, solution development, research/testing/analytics, digital marketing design/development, business intelligence, predictive analytics tools, data modeling processes, business strategies, technology ecosystems, graphic design production, video production, audio production, and more.

Salt Lake City, Ut, Us

Built strategies and infrastructure to create targeted and segmented customer marketing. Created analytical models to predict and define customer behavior through regression and correlation. Worked with a great team to build, launch, and augment sales channels including mobile application and subscription solutions, eCommerce, brick-and-mortar retail, and franchising systems. Established customer-centric campaigns that drove behavioral change and increased lifetime value. Implemented an integrated technology ecosystem and business methodology that improved financial performance including: a self-service business intelligence platform, a live-data predictive planograming tool, cross-channel marketing automation and CRM solution, and more. Managed integrated marketing communication strategies and campaigns and worked with creative and talented digital marketers, event and promotion planners, print experts and designers. Took data based marketing to the next level and used data based strategy to make good decisions. Created true relationship marketing.

Salt Lake City, Utah, Us

Managed the relationship marketing and analytics team for the Miller Sports Group. Drove the thought leadership and senior executive communications/training on cross-channel analytics-driven marketing and technology solutioning. Launched mobile experience integration. Developed customer insights. Launched reporting methods with the goal of closed loop reporting. Integrated research and marketing automation tools to perform multi-platform digital transformation of ticket sales and marketing processes. Built and launched digital campaigns and if/then automated messaging programs designed to increase user engagement and lifetime value regarding the Utah Jazz, Energy Solutions Arena and Salt Lake Bees brands. Researched demographic, attitudinal and behavioral data to use in message targeting and customer modeling. Worked with the rest of the Utah Jazz marketing department to develop marketing ideas and campaign execution methods. Cooperated as part of a high quality, talented team to learn and grow general marketing opportunities and industry best practices. Worked toward the goals of increasing customer retention, lifetime value, average purchase value, and customer brand association.

Idaho Falls, Idaho, Us

Developed and managed the digital and creative department for multi-tiered communication company. Created and launched publicly an in house creative agency with full service capabilities offered to clients. Managed departmental control of; over 6 revenue generating web properties, 5 high traffic social media accounts, 4 mobile content delivery platforms, 5 web content platforms as well as numerous other digital properties. Was accountable for digital revenue generation, departmental administration, budget oversight, project management and digital content creation. Ran listener research, modeling, representative profile discovery and sales material creation. Worked client-side on sales pitches and training. Oversaw the digital re launch and assisted in the positioning of what is now a regional top news property. Oversaw an incredible and talented team that launched a series of client marketing project, intellectual properties and marketing campaigns designed to increase brand association and revenue generation opportunities.

Master Of Business Administration - Mba, Business Administration And Management

Transfered, Marketing/Analytics

Bs, Communications, Digital Media, Marketing

Digital Media