Jake Falkinder Email & Phone Number

Queensland, Australia

Surfers Paradise, Queensland, Au

Homhero, founded in 2016, has grown rapidly to become Australia's leading independent provider of property and channel management systems for medium to large holiday accommodation property managers.As General Manager of Homhero, I oversee the Commercial, Operations, Marketing and People aspects across the Homstar Group, including renowned holiday accommodation guest management software solution Homhero, the introduction of complimentary SaaS products such as Homtrust, and a parallel online travel agency (OTA) business unit known as Staymakers.com.au , a framework unlocking joint venture opportunities for white-labeled holiday accommodation websites.Reporting to the Board of Directors, this role works closely with key stakeholders to ensure effective governance, financial health, strategic decision-making, achievement of business goals and operational efficiency.

Sydney, New South Wales, Au

Entertainment® is an ASX-listed entity founded in 1994. The company's flagship product, the Entertainment Book is fondly recalled by households across Australia and New Zealand, and has evolved significantly through recent digital transformation endeavours to become a cutting edge Membership-based mobile app.As Chief Marketing Officer at Entertainment, I have been responsible for spearheading the organisation’s brand and digital evolution, setting the benchmark for industry best practices in close collaboration with the Board, CEO and Executive Team.My primary objective has been driving Membership B2C and B2B Membership sales through Entertainment’s eCommerce platform. This has been achieved through strategic partnerships, tactical campaigns, CRM automations, paid media, UX and organic optimisations, and establishing a high-performing inhouse marketing team, resulting in achievements including: • Record weekly Membership sales uplift of 120% versus previous record• Annual organic website traffic uplift of 145%• Online review ratings growth of 58% over a 6 month period • Database leads growth of 300% annually

Huntington Beach, California, Us

Boardriders Inc. is the world's leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for boardriders across the globe. An annual revenue of over $2.9 billion is generated by a house of lifestyle brands including Quiksilver, Roxy, Billabong, DC Shoes and Surf Dive 'n Ski.As Digital Marketing Director I played a central role to the APAC business, providing consultancy and digital solutions for all brands. Supported by an inhouse team of digital practitioners, designers, CRM, paid media and search marketing specialists the D2C eCommerce channel performance was a key focus of my remit, along with omni-channel customer data acquisition and retention.Notable achievements during my tenure included record annual eCommerce sales, the development and rollout of a Loyalty program, implementation of a Customer Data Platform (CDP) and annual customer database growth of over 150%.

Broadbeach, Qld, Au

Ignite Travel Group is an innovator in the leisure travel space business that has subsequently been acquired by the Flight Centre Travel Group. Ignite is a D2C focused online travel agency offering curated holiday packages including flights, accommodation and a host of bonus inclusions, distributed via a house of brands including My Holiday, My Fiji, My Queensland and My Cruises.This Executive Leadership role was responsible for the Group's marketing strategy and was a key contributor to sustained business growth. Key responsibilities included brand development, partnership and media negotiations, creative development, customer lead generation and eCommerce sales, in close collaboration with an inhouse team of 20 marketing practitioners.Key achievements during my tenure as Marketing Director included:• Record revenue achieved for during FY1819• Record co-operative funding secured from Tourism Body partners during FY1819, including 4 new global tourism partners• Major rebranding project for ‘My Holiday Centre’ and sub-brands, as well as appointing a brand ambassador Natalie Gruzlewski to boost marketing effectiveness• Launched a new travel brand across the entire network of Flight Centre stores nationally• Recipient of Finder.com.au Award for Travel Innovation

Surfers Paradise, Queensland, Au

Mantra Group was an ASX200 company hotel group acquired by Accor Hotels in 2018. The group includes the Mantra, Peppers, BreakFree and Art Series brands, representing 138 hotels in Australia, New Zealand, Hawaii and Bali.In this role I was responsible for the Group's Marketing and Digital Roadmap, working alongside the Group COO, supported by an inhouse team of marketing specialists and eCommerce practitioners. Key areas of focus included driving direct bookings through the Group's network of branded websites, customer retention strategies and brand development.Key achievements during this period included:• Design and launch of Group loyalty program, Mantra Plus• Launch of the international D2C online booking (eCommerce) platform mantrahotels.com• National launch campaign for the refreshed Mantra Hotels brand

Sydney, Nsw, Au

Formerly Reprise Media, Kinesso is a leading tech-driven performance marketing agency attracting some of Australia's largest brands. Kinesso is part of IPG Mediabrands, one of the 'big 4' global media agency conglomerates, with clients including McDonalds, RACQ, Surfstitch, Shine Lawyers and Tourism Queensland.I successfully established my role as a trusted performance marketing advisor to marketing executives and business leaders across our client portfolio in Queensland and Western Australia, whilst also engaging our team of SEM, SEO, CRO, Analytics and technical specialists to deliver meaningful growth for our partners through online sales and lead generation.Key achievements during my tenure included establishing an integral partnership with Surfstitch.com to maintain online sales momentum during Surfstitch’s listing on the ASX, achieving record sales for the ensuing Christmas period, and setting the performance marketing strategies for a successful launch of RACQ's range of financial products.

Misfit Media is a content marketing agency specialising in outdoor lifestyle brands. Our offering was comprised of a curated selection of Australia's leading online publishers and content creators, which in combination, allowed our clients to launch high impact marketing campaigns reaching a captive audience.As the Head of Strategy, my role at Misfit Media was multi-faceted, involving end-to-end campaign design and implementation. Being a startup, additional responsibilities were widespread and included media sales, creative direction, media planning, ad tech and publisher support.With it's unique offering to the advertising market, Misfit Media successfully forged rewarding relationships with brands including Logitech, Universal Music, Air New Zealand and Red Bull.

Morrison Media was a leading print publisher of lifestyle magazines, steeped in a rich history within its respective lifestyle communities and revered by its followers since its launch in 1985. Popular titles in the Morrison Media stable including Australia's Surfing Life, Slam Skate Mag and Frankie magazine.My role as Digital Sales Manager was two-fold; firstly to an establish a digital advertising offering that adhered to industry best practices and secondly, to equip the organisation with the skills and know-how to effectively monetise this digital advertising inventory.Subsequently, I successfully steered the business to a record year of digital advertising revenue across all nine publications by developing trusted digital marketing advisory relationships with FMCG, fashion, lifestyle and sports brands (and their media agencies), implementing unique digital advertising solutions and innovations in close collaboration with editorial and marketing teams, taking the lead on organisational digital infrastructure projects & audience growth projects, and coaching surrounding teams regarding digital advertising.

Australia, Au

Clemenger BBDO is a full service creative agency specialising in advertising, marketing communications, PR, social media & activation.In my role as Digital Account Director, I provided strategic direction and digital marketing services across Clemenger BBDO Brisbane client base including Queensland Rail, Mantra Hotels, Burleigh Brewing and Pizza Capers.

JSA Digital was an online marketing & interactive agency delivering technology-based solutions. This agency specialised in experiential website development based upon JSA's proprietary content management system, app development including educational tools and games, hardware such as touchscreen kiosks, and digital marketing services including paid search, content and SEO.As the Regional Manager of JSA Digital in the newly formed United Arab Emirates office, I was ultimately responsible for client satisfaction by providing digital advisory ongoing, gathering requirements and translating them into technical specifications and project management. Clients included Abu Dhabi Tourism, the Saadiyat Island development including the Louvre Museum, Yas Marina Circuit (home of the Abu Dhabi Grand Prix) and the Ferrari World theme park.

Sydney, Nsw, Au

At the time of joining the Velocity Frequent Flyer (formerly Velocity Rewards) team, Virgin airline's loyalty program was in its infancy, providing the opportunity to become part of a 'startup' and shape the future of this popular frequent flyer program.My role as Website Architect with Velocity Rewards championed all aspects of the Velocity website including functionality, design, content and analytics. Setup and integration with external systems such as points calculation, customer databases and the online store also fell within my remit.

Mascot, Nsw, Au

Qantas is the world's third oldest airline. I was fortunate to be accepted into the annual Qantas Graduate Program intake in the I.T. Business Analyst stream. This 24 month program involved a series of 6 month rotational roles including Qantas Defence Services, Human Resources, Qantas Business Services and Workforce Management.