Consults with mid-sized businesses to create and implement marketing and salesautomation strategies to optimize lead funnels for higher conversions and ROI.Integrating various automation tools with CRM’s such as ActiveCampaign, Hubspot,Salesforce, Mailchimp, to create better sales efficiency.Creates lead scoring framework and qualification processes with a data-drivenapproach.Leads conversion rate optimization initiatives that have resulted in a 25% increasein overall website conversion rates for our clients.Conducted comprehensive website audits to identify friction points in the userjourney and recommended optimizations.Planned and executed A/B tests for landing pages, product pages, and checkoutprocesses, resulting in a 30% lift in conversions.Utilized Google Analytics and other data analysis tools to create and presentactionable insights to the marketing and product teams.Collaborated with the design and development teams to implement test variationsand improve user experience.Established a structured testing framework, including hypothesis development andtest prioritization.Implemented personalization strategies, increasing user engagement and reducingbounce rates.Monitored and reported on key performance indicators, providing regular updatesto senior management.

Developed and grew inbound marketing strategy and conversion optimization strategies.Owned creation, implementation and optimization of Hubspot workflows including abandoned cart, lead nurture, brand newsletters, onboarding, product launches and customer retention campaigns.Led customer journey development to increase customer loyalty and engagement, improve retention and reduce churn.Assisted brand team with standardizing and optimizing email marketing templates. Supported client product team with designing and executing key communications including new product launches.Increased new product adoption by 23% with data-driven approach and cross-collaboration with seasoned product team.

AgentAssistant is follow-up for the modern agent. A mobile referral lead-gen system designed to boost your referral stream by staying present in your clients lives. AgentAssistant is your personal inside sales team. We engage and qualify your leads within 30 seconds, 24/7. AgentAssistant with over 250,000 members nationwide helps real estate agents to stay top-of-mind in many ways. Agents can generate more referrals and leads from clients and partners immediately. No waiting period.

Compass HRM gives you the flexibility, choice and convenience you need to manage your HR, payroll, benefits and compliance at up to half the cost of a Professional Employer Organization (PEO). When it comes to employee administration, small businesses shouldn’t have to choose between doing it themselves, juggling multiple vendors or relying on a co-employment (co-dependent) PEO relationship. We believe there needs to be a better outsourcing alternative. One that gives you all the PEO perks without the PEO pains. That’s why we created Compass – Your Ultimate PEO Alternative.

Tampa BayWaVE is a ‘by entrepreneur, for entrepreneur’ non-profit that helps entrepreneurs turn ideas into growing tech ventures in Tampa Bay. The FirstWaVE Accelerator program, a joint effort between Tampa Bay WaVE and the University of South Florida, is a business accelerator with a focus on early stage tech companies.We provide tech entrepreneurs and innovators with facilitated access to the resources, organizations, expertise, and capital they need to create innovation-based companies that will be the foundation for economic growth in the Tampa Bay region.

Responsible for digital marketing and advertising strategy at Ovation Technologies LLC including:- Managed marketing/ad campaign for Ovation's first SaaS product designed for small businesses- Initial market research and competitive analysis of small business hiring space- Created and executed go-to-market strategy for software product- Coached small business clients on how to streamline their hiring process through technology- Worked directly with the CEO to develop and monitor financial statements - Built initial launch list to 1,000+ signups through email campaigns and paid traffic- Strategized with product development team to continually enhance product offering- Performed ongoing competitive research and conducted pricing tests

UT Entrepreneurs is the best way for UT students to surround themselves with others who share the passion and the dream of starting and running their own business from scratch, running their family business, or rising through the ranks to eventually become the CEO of an existing corporation. A good portion of our members already have a business up and running and are involved in other leadership capacities on campus.We are the premier student led organization dedicated to promoting the entrepreneurial spirit and endeavors of all University of Tampa students by reaching out to both undergraduate and graduate students from all majors across the university. Through a variety of projects, students work together to develop the knowledge and skills necessary to manage a new venture and develop the skills and networks necessary to succeed as business leaders at the executive level or as entrepreneurs at any level.

Managed and supervised the growth of the Intramural sports programDelegated responsibilities of employeesCreated employee schedules and recorded employee hours Honed conflict resolution skills during high-tension situations

I was responsible for managing multiple client projects to grow their digital brand online. These projects involved executing the following duties: - Built social media profiles and generated engagement through content marketing- Monitored social branding - Created PR/Marketing proposals and presented to clients- Executed press releases on strict deadlines