Developed marketing strategies and implemented processes for promoting and driving sales to the Viscariello Hospitality Group’s four brands and eight restaurants. Provided leadership to the Marketing Department by assessing and analyzing our marketing and communications capabilities and proficiencies, while training and leading marketing coordinators and working closely with operations, finance, human resources, restaurant staff, and our community partners.• Interviewed, hired, trained, and conducted reviews for marketing department professionals• Implemented processes for improvements to social media, email marketing, and website marketing• Strategized and launched new websites for our signature brand and the company corporate webpage• Developed marketing mix comprised of digital media industry trends and grassroots marketing efforts• Led all Marketing Department meetings including cross-over meetings with company departments• Embraced the role as project manager for all marketing and operational initiatives• Served as the internal communications lead for the company• Presented analytic reports for our advertising and digital media metrics• Pitched new concepts for Loyalty Programs to ownership to drive more engagement and value for customers• Submitted weekly marketing status reports to leadership• Communicated across the company on major company-wide initiatives• Developed strategies to market and promote brand universal gift cards• Launched advertising campaigns through print and digital channels using internal sources and partners• Developed plans for philanthropic services and giving campaigns throughout our community • Created fundraising campaigns for local community non-profits and co-promoted these efforts with partners• Marketed and promoted internal job fair events through cross-department initiatives with human resources

Executed communication strategies and programs for websites, special events, Olympic Team, national championships, new products, and services for US Sailing’s national governing body and over 47,000 members. Provided key messaging and editorial support for the executive team. Drafted, edited, distributed and pitched news and feature stories to the media. Led concept development, content creation, and curation across PR, social, web, and email. Supervised and directed the Olympic communications coordinator.• Co-Authored and launched the organization’s new Strategic Plan for 2021-2024• Marketing manager and primary contact for Rolex sponsorships with US Sailing• Launched and strategized social media plans for a community of 65,000 Facebook, 30,000 Instagram, and 30,000 Twitter followers using tracking services• Managed the US Sailing website using WordPress that generates over 300,000 pageviews a month• Edited weekly, monthly, and quarterly digital newsletters and other targeted digital and print content • Managed an email marketing list database of over 80,000 subscribers• Co-Producer of The Starboard Portal - A video content streaming service launched in March of 2020 to engage with members and the community• Co-produced “The Beat” video series highlighting sailing venues around the country• Served as press officer for Sailing World Cup Miami and for 15 national championships annually• Communications lead on First Sail, a nationwide initiative to grow the sport • Developed and maintained the US Sailing style guide• Served as project lead for the new website • Created and implemented communications plan for US Sailing's Membership Matters fundraising campaign• Developed and edited content for the US Sailing blog featuring the sports’ leading subject matter experts• Editor and writer for membership guide, annual report, staff report, and placement advertorials• Wrote, edited, and distributed press release announcements and stories for the organization

Managed communication efforts for the AT&T Sponsorship Team. Drafted and edited press releases and other communications pieces. Pitched stories to targeted media outlets and journalists. Drafted messaging, talking points and Q&As for AT&T executives. Screened, scheduled, and monitored media interviews.• Developed communications strategies for AT&T’s sponsorship of Team USA; Major League Baseball; college football’s Cotton Bowl; PGA Tour’s The Masters, AT&T Pebble Beach National Pro-Am, AT&T Classic, AT&T National hosted by Tiger Woods; Cell Phone for Soldiers program; and the Dave Matthews Band

Directed communications effort for all 14 varsity athletic programs. Promoted teams through print, digital, website, and events. Produced media guides including previews, reviews, profiles, awards, records, statistics, and features. Prepared annual budget. Presented live radio play-by-play and color commentary; conducted live interviews with coaches and players on WUWF-TV• Served as press officer for first-ever NCAA Division II Fall National Championships Festival• Earned Adjunct Professor Award for developing and teaching the school’s first-ever Sports Media course

• Wrote feature stories published in weekly game programs.• Interviewed Jaguar players and other coaches and players from teams around the NFL.• Arranged interviews between the media and Jaguar players.• Conducted research and provided content for media kits used in the press box.• Researched and provided coaching staff with season statistical analysis reports.