I'm working with the Fulcrum team to modernize the mobile workforce. Fulcrum’s no-code SaaS platform streamlines mobile data collection, automates workflows, and provides data-driven insights.

Advisor with respect to data integration, analytics, and marketing.

Rebuilt five-person team to handle product strategy and all types of content creation, including marketing collateral, Web pages, industry-specific variants, blogs, magazine articles, presentations, recruitment videos, and more. Covered all technical and business subject areas, including data integration, data quality, MDM, EIM, BI, AI, application integration, real-time analytics, data warehousing, data lakes, data monetization, and digital transformation. Created and executed plans for direct and channels marketing.Results• Increased minimal video presence to tens of thousands of monthly views highlighting technology demos, “Ask the Experts” videos to highlight skilled employees, and animated concept videos• Conversion from legacy white papers to modern, graphical ebook formats• Increased consistency with core messaging across banking, government, insurance, and healthcare• Complete restructuring of product content on the website, simplifying pages and converting dozens of product pages into simpler platform messaging• Delivered energizing, entertaining, and informative presentations to audiences of 10 to 1,000 people• Collaborated with CMO and product leaders to unify data management, BI, and analytics messagingOther current responsibilities• Aligning with current VP of Corporate Marketing to maximize impact across all channels• Providing messaging, positioning, and execution guidance and oversight to field marketing • Analyst relations, especially broadening company impact among independent analysts• Providing quotes, articles, and background information for public relations, resulting in free publicity and shaping of the market for big data, analytics, modern data integrationOf particular interest: Managed launch of new product, Omni-HealthData, into the healthcare market, including complex new messaging and branding, dedicated website, collateral, AR & PR, targeting, etc.

Managed ~$7MM budget and ~25-person team responsible for most aspects of “brand and demand,” including direct, inbound, digital, and content marketing in support of direct and channels requirements.• Operational responsibilities: Awareness and lead gen activities, including reimagination and implementation of corporate positioning, web site development, social media, search engine optimization, advertising, campaign management (online, print, seminar); managed marketing efforts with strategic and specialized partners; manage vendors, media, other outside resources• Achieved ~10% YOY lead increase for four years on stable budget• Managed marketing processes and sales management misgivings to improve email deliverability from 56% to 98% with no decrease in number of responses• Content: Advised the VP of Product Marketing in the development of content, as described above. Developed content of all those types as needed to fill gaps, create opportunistic campaigns, tailor existing content for social media, and more• Social media: Participated in creation of collaborative social media team. Interacted with key social contacts. Drove social media plan and policies to company at large• Branding: Managed in-house design/branding team to completely redevelop the Information Builders, WebFOCUS, iWay, and Omni brands; standardized global collateral and website• Public-facing responsibilities: Was one of top five corporate public speakers globally for brick-and-mortar seminars, online webcasts, press and analyst relations, and conference keynotes• Press / analysts: Key member of PR / AR team that identifies corporate strategy and create messaging, manages RFI responses, presents to press and analysts, contributed articles and quotes to reporters

Managed all brand, analyst relations, and press relations activities while supporting direct marketing, field marketing, conferences, trade shows, and digital marketing activities.• Grew OEM business and influenced non-quota direct sales team to grow from nearly zero to $50MM• Brand and content: Managed four-person team responsible for all messaging and content. Developed design and branding platform with agency. Directly created all fact sheets, web site, thought leadership, sales and marketing presentations, and sales support materials• Public-facing responsibilities: Was sole corporate public speaker globally for all data warehousing, data integration, application integration, and B2B integration events, whether physical or online• Press / analysts: Was one of two people representing iWay Software (the other being the President) for press and analyst-related activities. Responded to analyst RFIs, information requests for press, briefings at varying business and technical levelsOf particular interest: Managed all functions for iWay Software company / product launch, January 2001

Technical Marketing Manager, Data Warehouse Division. Engaged in a mix of technical and marketing activities to support product development, technical support, sales, and marketing.• Developed marketing collateral, presentations, and demos• Supported complex sales with presentations and RFP responses• Engaged with clients to solve product issues, including phone and in-person support• Developed bulk loader for mainframe DB2 product• Managed partner relationships for data warehousing product line

Tech team member: Mainframe DB2, COBOL, CICS, and batch processing in a client/server environment, building taxation systems for municipal and state governments.

Led a team responsible for data integrity reviews for development projects.

Analyst at Joint Intelligence Center Pacific; cryptologic Officer In Charge at intelligence facility in Saudi Arabia; led team of 17 analysts for 1st Radio Battalion.