Jake Milne Email & Phone Number

Adelaide, South Australia, Australia

Developed compelling content strategies involving all forms of the Club such as Golf, Course Maintenance, Hospitality, Biodiversity, Club Championships, Events, Functions, Weddings and Conferences.Championed digital content opportunities for staff to increase promotion of their work and the work done by employees. Implemented paid social advertising campaigns to increase the awareness and uptake of the hospitality department. Led the execution of marketing plans for all aspects of the Golf Club including hospitality, Club and course. Implemented content sharing strategies across all Glenelg Golf Club channels and platforms leveraging tools to maximise engagement. Initiated new commercial opportunities surrounding Glenelg Golf Club's Pennant teams including social media and email marketing campaigns. Provided internal staff education on marketing and digital insights, particularly in social media allowing the team to implement valuable strategies to increase awareness and engagement.Created and produced the Club's "On the Mic," "Play the Course" and numerous event videos and series.

Lead the execution of marketing plans for The District at SkyCity digital platforms. Produced content that eclipsed previous total reach & engagment metrics for both the SkyCity Adelaide and the District at SkyCity with over 30k views and over 400 likes/reactions.Create and populate social media plans for SkyCity Entertainment and their other various Food and Beverage venues and accounts.Create and publish content across channels to increase visitation, membership and awareness of the venues at the SkyCity precinct. Implemented the use and sharing of content across SkyCity channels and venues using various new platform specific trends and tools. Liaise and coordinate social media content plans with performers in the aim to increase awareness and reach of ticketed events.Promote digital content opportunities for staff and venues across other areas of the business.Manage and optimise paid social advertising through analytics across SkyCity's various social media accounts.Work with external stakeholders in content brief preparation and coordination of videography and photoshoots.

Develop and execute Touch Football's first Digital Strategy. Create and maintain touchfootball.com.au using web platform via CMS platform Umbracco. Lead, develop and manage Touch Football Australia's marketing and digital strategy through to execution, including campaign development, channel planning and brand strategy.Develop and monitor annual marketing and content plans across all areas of the organisastion.Identify and evaluate audience growth opportunities and develop plans to engage, grow and retain followers, participants and fans. Promote alignment and consistency between media content, partnership collateral and brand marketing activity ensuring a consistency of message and tone of voice to participants and fans. Drive audience engagement across social media and digital platforms by managing and inspiring communities to talk about Touch Football.Lead TFA's internal staff education on marketing and digital insights and strategy.Manage digital commercial strategies, deliverables and opportunities alongside the commercial team.Manage the marketing plans for the NRL Touch Premiership, Trans-Tasman, National Touch League and National Youth Championships competitions and events. Provide marketing and communications support to states and affiliated clubs and competitions. Manage and coordinate marketing and communications at TFA's major events including media, social media platforms, digital platforms, broadcast and content teams.

Coordinate TFA's state and national social media accounts.Maintain website content and design across national website and state sites. Manage partners deliverables at national and state based events.Oversee content management systems nationally and within states to drive the promotion of Touch Football.Develop innovative content that will engage the community and recruit new audiences to Touch Football.Produce national and state based EDM's including monthly newsletters, registration drives and program announcements. Coordinate internal communications with a range of stakeholders. Assist with stakeholder relations with eight NRL clubs and the NRL Touch Premiership as well as 350 affiliated Touch Football clubs. Assist with delivering digital sponsorship benefits and commercial collaborations.Produce content and communication strategies to benefit local Touch Football communities by collaborating with clubs and their volunteer workforces.

Adelaide, Australia

Manage and deliver the Sporting Schools program across South Australia. Co-ordinate junior competitions including school knock-out events, gala days and affiliated competitions.Co-ordinate South Australia's digital platforms and social media accounts alongside the national strategy.Support and assist in the promotion and delivery of South Australia's affiliated clubs and competitions. Actively seek and develop strategic partnerships for Touch Football South Australia and their affiliated clubs and competitions. Administer the delivery of training and accreditation courses for Touch Football clubs and communities. Liaise and provide support to volunteers across the clubs and competitions within South Australia.

Adelaide, Australia