Jake Gulisane Email & Phone Number

Belmont, MA, US

Greater Boston

Greater Boston

Boston, Massachusetts, United States

Greater Boston Area

Greater Boston

It's hard to find a job title that describes everything I did working on LEAD FROM THE FUTURE, the latest forward-thinking book from Mark Johnson, Co-founder of Innosight. But the majority of the time I spent on this fascinating project was in the marketing and graphic design realm. Here are some of the responsibilities I juggled:– Collaborated on dozens.

Lexington, Massachusetts

- Built and maintained a first-of-its-kind lead generation tracking system.- Performed qualifying research on dozens of companies and senior leaders across industries and created summarizing documents for partner usage in relationship development.- Lead the conceptual and visual design of a new internal business model.- Collaborated on the graphic design.

Greater Boston Area

- Managed client's website design from concept to final product.- Proposed and implemented new site content architecture and navigation scheme for company website redesign.- Developed graphic images and effects to achieve design goals.- Created promotional content, including email and social media advertising to boost memberships.

Provo, Utah Area

- Created an entirely new website with improved design elements and e-commerce capability.- Developed and implemented Google AdWords and Facebook Ads campaigns to increase brand awareness.- Drove traffic to the site with over 20,000 impressions on Facebook Ads in 3 weeks.

Provo, Utah Area

• Wrote articles for select departments within the college and a quarterly magazine.
• Assisted in planning and executing campus events.
• Designed and distributed various flyers and other promotional materials.
• Conducted primary research, including a focus group and a campus-wide survey that garnered over 2,000 responses in one week.
• Established campaign goals, strategies, tactics, and messages for the college.
• Assisted in the re-design of a department website.

Greater Boston Area

• Identified and evaluated new target market adjacencies.
• Developed strategies for entering new markets and building partnerships in academia and industry.
• Analyzed potential acquisitions to drive growth for the division.

Ann Arbor, MI

• Designed custom icons, graphics, and report templates for clients across various industries.
• Consulted project managers on design principles and strategies to improve their reporting.
• Created a reporting template for a new, high-profile client.
• Crafted client-facing infographics.

Lexington, MA

• Participated in business model and strategy innovation for a world-class healthcare system in Boston.
• Conducted primary research on clients, including a survey distributed to the C-suite of two major companies.
• Reported on extensive market research to the project team and leading partners.
• Created client-facing content including PowerPoint presentations and Excel reports.

Saratoga Springs, NY

• Accomplishments:
• Increased new visitors to the company website by 4%, or 8,320 additional sessions, in one month.
• Increased visits to the company website from social media 12% month over month.
• Wrote several articles that increased unique page views for the blog 19% month over month.Other experience:
• Created original content for two company websites, a blog, and several social media platforms.
• Developed shareable infographics and online posters.

Provo, Utah Area

• Conducted primary research through a focus group and a nationwide survey that garnered 858 responses
• Audited Facebook, Instagram and Twitter platforms for a month
• Compiled research into a comprehensive report
• Presented findings to client’s core team

Master Of Business Administration - Mba

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication