Jake Gulisane Email & Phone Number

Belmont, Ma, Us

Greater Boston

Greater Boston

Boston, Massachusetts, United States

Greater Boston Area

Greater Boston

It's hard to find a job title that describes everything I did working on LEAD FROM THE FUTURE, the latest forward-thinking book from Mark Johnson, Co-founder of Innosight. But the majority of the time I spent on this fascinating project was in the marketing and graphic design realm. Here are some of the responsibilities I juggled:– Collaborated on dozens of pieces of original artwork featured prominently throughout the book.– Crafted and delivered content for strategic social media campaigns both pre- and post-launch.– Helped to manage relationships as a liaison between involved parties, including the author team, HBR marketing team, publisher, and consulting firm.– Conducted research and assisted in writing for case studies featured in the book.

Lexington, Massachusetts

- Built and maintained a first-of-its-kind lead generation tracking system.- Performed qualifying research on dozens of companies and senior leaders across industries and created summarizing documents for partner usage in relationship development.- Lead the conceptual and visual design of a new internal business model.- Collaborated on the graphic design of a new senior leader training document.- Drafted messaging used in developing client relationships with senior leaders.- Spearheaded an enhancement of the strategic social media initiatives for lead generation.

Greater Boston Area

- Managed client's website design from concept to final product.- Proposed and implemented new site content architecture and navigation scheme for company website redesign.- Developed graphic images and effects to achieve design goals.- Created promotional content, including email and social media advertising to boost memberships.

Provo, Utah Area

- Created an entirely new website with improved design elements and e-commerce capability.- Developed and implemented Google AdWords and Facebook Ads campaigns to increase brand awareness.- Drove traffic to the site with over 20,000 impressions on Facebook Ads in 3 weeks.

Provo, Utah Area

• Wrote articles for select departments within the college and a quarterly magazine.• Assisted in planning and executing campus events.• Designed and distributed various flyers and other promotional materials.• Conducted primary research, including a focus group and a campus-wide survey that garnered over 2,000 responses in one week.• Established campaign goals, strategies, tactics, and messages for the college.• Assisted in the re-design of a department website.

Greater Boston Area

• Identified and evaluated new target market adjacencies. • Developed strategies for entering new markets and building partnerships in academia and industry.• Analyzed potential acquisitions to drive growth for the division.

Ann Arbor, Mi

• Designed custom icons, graphics, and report templates for clients across various industries.• Consulted project managers on design principles and strategies to improve their reporting.• Created a reporting template for a new, high-profile client.• Crafted client-facing infographics.

Lexington, Ma

• Participated in business model and strategy innovation for a world-class healthcare system in Boston.• Conducted primary research on clients, including a survey distributed to the C-suite of two major companies.• Reported on extensive market research to the project team and leading partners.• Created client-facing content including PowerPoint presentations and Excel reports.

Saratoga Springs, Ny

Accomplishments:• Increased new visitors to the company website by 4%, or 8,320 additional sessions, in one month. • Increased visits to the company website from social media 12% month over month.• Wrote several articles that increased unique page views for the blog 19% month over month.Other experience:• Created original content for two company websites, a blog, and several social media platforms.• Developed shareable infographics and online posters.• Collaborated on a quarterly newsletter issued to subscribers throughout the city and region.• Participated in web analytics and research.• Initiated new public relations campaigns for the blog and social media platforms.

Provo, Utah Area

• Conducted primary research through a focus group and a nationwide survey that garnered 858 responses• Audited Facebook, Instagram and Twitter platforms for a month • Compiled research into a comprehensive report • Presented findings to client’s core team

Master Of Business Administration - Mba

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication