Just Jake offers digital marketing consulting and talent relations and booking services. As Founder & Principal, I specialize in strategy development & implementation, innovative campaign storytelling, and engagement marketing tactics for travel & hospitality, fashion & beauty, and technology clients.- Provide talent booking services for paid and organic opportunities with influencers, small business owners, entrepreneurs and celebrities (sample names include: DVF, Kate Hudson, Hailey Bieber, JVN, Marsai Martin and more)- Consult, audit and develop long-term influencer marketing strategies that broach diversity & inclusion integration and outline influencer vetting process to maximize true influence from creative partners - Develop bespoke standardized reporting (scorecard) for social media campaigns that integrate qualitative and quantitative data points from both influencer and brand/agency involvement to fully analyze for maximizing campaign spend by providing measurable and understandable R.O.I. reporting to leadership - Collaborate with brand team and agency partners to drive collaboration that results in layering strong, effective brand messaging among influencer strategy that is integrated across all marketing and PR initiatives - Leverage network of influencer, celebrity and manager relationships cultivated along with extensive experience in influencer partnerships over the past decade to stimulate successful and fruitful engagement opportunitiesClients: Alaska Airlines, Not Your Mother's, Fairmont Hotels, ALL-Accor Live Limitless, Dell, LAFW and more.

Coffee 'n Clothes helps the world’s best brands connect with fans through live events, digital experiences, & interactive mailer kits. Managing partnerships, I work with our clients to secure new business opportunities and curate customized experiential activations to exceed their project goals. Clients include: Amazon Premium Beauty, Amazon Influencer Program, eBay, West Elm, HelloFresh, Heineken Silver, American Eagle, Kohler, Uber Eats, Postmates, Grubhub and more!

Create & Cultivate is a modern media company for ambitious women looking to create and cultivate their careers. In this role, I manage Talent Booking for the company's digital campaigns, bespoke events, and conferences.

As Senior Director of Talent & Social, I managed all talent relationships and bookings for paid and trade partnerships across events and social media partnerships as well as oversaw the day-to-day growth and content strategies for the brand’s social media presence across three business units. - Managed a diverse range of Talent relations (influencers, celebrities, entrepreneurs, tastemakers & more) from start-to-finish for all brand-owned and sponsored activations, including sourcing, outreach and negotiations, contracting and invoicing, briefing and onboarding, product fulfillment (if applicable), content management and approvals as well as analyzing and reporting - Built, managed and maintained positive relationships to work effectively with across talent, client and social contacts, including: talent, publicists, managers, agents, brands, sponsors, agencies, clients, vendors and more- Curated, planned and oversaw social media management with creative development of content that ignites conversation and creates passion for a mix of editorial content, social media content and sponsored content to increase customer acquisition and retention by driving to brand’s website- Planned and exceeded internal benchmarks for social media growth and performance by analyzing qualitative and quantitative data and creating customized key performance indicators based around content touch points, goals, and objectives to measure each content piece individually to map out evolving future success metrics

BMF is a global integrated experiential agency made to inspire. As head of the Digital Department, I was recruited to develop + launch a new agency service focused on amplifying digital experiences to facilitate social media engagement, create brand loyalty and drive traffic for a variety of clients in Fashion, Hospitality, CPG, Technology, FinTech and more. - Launched a new agency division as a separate, independent, and profitable department, managing operations including new business, talent negotiations, budgeting & forecasting, and team development - Developed a reputation for handling multiple projects simultaneously with speed and efficiency while creatively using any means necessary to get the job done, excelling under the pressure of expedited timelines - Collaborated with all agency departments to integrate digital strategy into experiential campaigns in addition to digital-only campaigns which generated a YOY increase in annual revenue, exceeding goals and reaching $4M - Established long-term contracts and partnerships with Fortune 500 Companies and International Corporations, including Marriott International, Accor, Mastercard and Dell Technologies, increasing their agency spend YOY- Led successful campaigns operating on-the-ground in various markets hosting influencers and providing curated unique experiences that organically integrated brand partners, often aligned with key cultural moments, including: Music Festivals, SXSW, CES, Sundance Film Festival, The GRAMMYs and moreClients: Accor, Dell Technologies, Mastercard, Marriott International, L'Oreal USA, Cafe Bustelo, Uniqlo, Sunglass Hut, Express, Shiseido, etc.

DBA is a digital agency that expertly juxtaposes digital strategy, social media innovation and influencer marketing. As a Director in the former Media Division of the company, I was recruited to advance service offerings for marquee clients, focusing on digital + content strategy, public relations, special events, influencer marketing, community management and social advertising. - Managed agency's top clients, overseeing a team to deliver top notch service, creative ideas and execution on buzz-worthy campaigns, striving to deliver fresh, innovative ideas allowing us to be the first in the industry - Pioneered + standardized influencer partnerships, working with Agency Partners + Legal to create uniform contract agreements, along with detailed processes + procedures following the latest FTC Disclosure Guidelines - Generated PR + Media coverage for clients on celebrity placements and weekly trend/shopping reports as well as campaign launches and exclusive interviews with executive members around industry-first campaign ideas - Developed multifaceted product and campaign strategies, with a detailed roll-out strategy that included: PR/Media coverage, online contests, social media strategy, influencer marketing, launch events at scale and more for projects with budgets ranging up to $250K-$1M+ - Supervised Community Managers, overseeing the delivery of creative content and social strategy to drive engagement, focusing on growing brand presence online- Advised agency on latest trends, case studies, and brand + influencer industry leaders through avid research and attendance at industry conferences, including: SXSW, Social Media Week, NY Tech Day, Internet Week, VidCon, BeautyCon Clients: Tiffany & Co., Juicy Couture, Nine West, Express, Kenneth Cole, EOS, Victoria's Secret, Lane Bryant, Chico's, White House Black Market, etc.

Factory PR is a preeminent Fashion, Lifestyle and Celebrity communications agencies known for expertise in launching and re-positioning brands with multi-faceted, interactive strategies tailored to each client. As the Digital Manager, and first hire to the dedicated Digital Department, I was responsible for enhancing + developing the agencies presence online, while offering added value services to existing clients that would later turn into an additional revenue stream. - Expanded the Agency's presence on social media with Instagram, Facebook, Twitter, Tumblr, Pinterest and more to showcase work examples, allowing the agency to stand out among competitive set to help win new business - Developed + initiated formal influencer relations for agency, bringing in influencers to highlight + pull clients products, resulting in new media sources for ongoing relationships - Administered real-time social coverage for agency and/or client channels, engaging with celebrities, influencers, media outlets, etc. onsite to create and drive social media buzz, boosting event coverage and impressions - Supported Managing Partner with new business opportunities, providing insight, feedback and participating in meetings to help close sales leads Clients: Macy's BarIII & Impulse Collections, Aruba In Style, ENK, Jeffrey Fashion Cares, Black Halo, Camila Skovgaard, etc.

As a full-time freelancer, I was experienced in implementing social media strategy to create a qualified brand presence online for clients in Bridal, Fashion + F&B. - Formalized + optimized brand's digital outlets to launch branded social media pages for clients in Bridal, Fashion + F&B- Executed weekly content calendars for multiple clients, sharing engaging, visual content to drive traffic + conversations online- Investigated + implemented new social media techniques to create unique content and sales/promotion opportunities - Evaluated community engagement to identify sales leads to hand-off to Brand to close the deal Clients: Seventh House PR, Designer Loft Bridal, Victoria's Bridal, Dickey's Barbecue Pit, Vero Farms, etc.

My Glass Slipper was the leading online-only retailer for bridal and specialty shoes, offering over 250 couture wedding shoes, with exclusive decorating and dyeing options to fit every occasion and style. Joining as the first Social media Manager for the business, I was responsible for launching the company Blog, YouTube + Social Channels, as well as managing the community online, and supporting online review sites. - Launched company blog, featuring weekly blog posts that highlighted new products, real-customer weddings, trend reports and more, increasing community engagement online - Expanded web traffic using social media channels to target potential customers driving them to the website- Developed a new revenue stream by selling excess inventory and imperfect products on a dedicated eBay storefront- Produced YouTube videos, including hiring models, shooting content and scripting voice-over to product-review videos which resulted in a sales boost - Represented the company at the 2010 Internet retailers Conference & Exhibition

The Reserve at Columbia is off-campus housing for college students with convenient amenities, an community environment all with a close proximity to the Mizzou campus to provide the ultimate living experience. As the Senior Community Assistant, my job was to oversee the team of Community Assistants, responsible for supporting residents with everything from leasing, amenity support, community programming and more, to maintain high occupancy rates + reviews. - Supervised + directed a team of seven Community Assistants, overseeing and providing around-the-clock support for 700+ residents - Overhauled office operations by creating a detailed processes & procedures manual that was later standardized across 10+ regional properties, providing onsite training for 1 property in Indiana- Collaborated with Leasing Manager and team of CA's to maintain 100% residential occupancy - Spearheaded monthly community engagement events for residents + prospects - Chosen to represent the region at the Association of College & University Housing Officers International (ACUHO-I) conference in 2008