Jake Henrich Email & Phone Number

Morrisville, Nc, Us

Led and managed Lenovo's Workstation in-person and virtual events that ranged from industry tradeshows, hospitalities, bespoke activations and thought leadership panels. Developed end-to-end plans for events that included but not limited; to developing briefs with external vendors and agencies, creating internal communication plans, and managed budget.Created and maintain event data based on qualitative and quantitative inputs that help evaluate event performance including lead tracking, post survey results, and postmortem reporting.Collaborated with Workstation Marketing team and subject matter experts in creating video content for in-person and for digital platforms as well; webcasts, websites, social media.

Cheyenne, Wyoming, Us

Responsible for client's success at large-scale events ensuring that defined goals of each event were met and or exceededDesigned and implemented new internal operational processes to maximize efficiencies for event clients that led to saving the agency thousands of dollarsDeveloped plans, managed multiple project timelines, and deliverables, maintained budgets for client projects

Cheyenne, Wyoming, Us

Responsible for day-to-day mechanics and communication with the agency's largest accountsWork closely with Strategy, Creative, Production, and other Agency departments to ensure that campaigns run smoothly, on schedule, and within budgetResponsible for organizing and maintaining all necessary project timelines and proper documentation, while tracking next steps for each campaignMaximize client relationships by understanding business needs, industry challenges, and proactive mutual planning

San Jose, Ca, Us

Responsible for managing a portfolio of large merchant accounts to, design and execute consumer facing co-marketing campaigns. Merchants included: Hewlett Packard, Keurig, Newegg, TigerDirect, Rakuten, Crutchfield, 1-800flowers, B&H Photo, DSW, Lancôme, Dick’s Sporting Goods, Angie's List, Virgin Mobile, Omaha Steaks, and others.Analyzed large data sets from 300 Enterprise Merchants into a comprehensive merchant index scoring system based on a wide range of metrics that allowed marketing teams to quickly identify opportunities, improve data-driven decision making, and saved 100s of hours in data miningResults: Executed Holiday 2014 (Oct-Dec) integrated marking campaigns in partnership with Large Enterprise customers exceeding sales targets by 150%Co-Marketing Campaigns included:Stand alone and multi-merchant email sendsPayPal homepagePayPal mobile placement Merchant site upstream placementCustom pagesPoint of purchase Social media Google Ad Words

San Jose, Ca, Us

Responsible for planning, sourcing, executing, and optimizing deal campaigns from top merchants. Worked with cross-functional teams: marketing, finance, legal, and product. Created and executed sustainable large-scale promotions featuring top tier brands that included site- wide presentment on prime eBay real-estate, homepage, deals page, search pages, mobile app, emails, resulting in exceeding sales and net new customer targetsMerchants included but not limited to: Asavings.com, APMEX, Blackhawk Network, Cooking.com, Dyson, iTunes, MCM, KitchenAid, Overstock.com, Sears, Target, Toys R Us, VMinnovations

San Jose, Ca, Us

Responsible for managing the relationship and growing eBay's top merchants by identifying opportunities and building customized strategies to improve merchant's business model on eBay.Strategic management consulting on: (but not limited to) Listing best practices Pricing strategyImplementing Social MediaOptimizing presence within eBay searchIntroducing new eBay products, features and programs

San Jose, Ca, Us

Responsible for managing the relationship of strategic accounts as well as providing strategic management consulting services on how to be successful on eBay. Strategic consulting on: business plans, operations, promotion strategy and scaling. Accounts included: (not limited to) Logitech Australia, AGRMachinery, Dell Computers, InDemand, ABC News Australia, Breville, oo.com.au Results included: Merchants were able to grow their businesses on eBay above market averages in Australia adding incremental value to eBay Australia. Other responsibilities included leading technical integration projects with multiple stake holders that enabled large enterprise accounts to scale on time and within budget and being the key note speaker at trade shows on: Growing your eBay business to retailers of all sizes

San Jose, Ca, Us

Managed a portfolio of top sellers on all aspects of their business: business development, billing, and technical issues. Led a team of account managers on how to be more proficient in their responsibilities providing coaching and training sessionsIncreased my book of business year over year by over 160% Managed accounts exceeded promotions targets by contributing nearly 25% of holiday sales in Australia

Conducted quantitive and qualitative marketing research projects in house and in field Supervised 10+ telephone survey operatorsPrepared customer facing marketing research collateral materialsCoordinated focus groups including screening participants Marketing Research Experience:Telephone surveysIn-deepth interviewsMystery shoppingCustomer profilingNew Product testingMini GroupsFocus Groups

Charlotte, North Carolina, Us

Aftermarket Content Proposal Project:Led a 14 member cross functional team on developing and improving 60 critical content sections within Honeywell's standard aerospace contracts. This project involved senior and junior staff across departments: Marketing, Sales, Legal, Finance, Operations, and Controls each with separate objectives. Improved content delivered served as the basis for aftermarket content in multi-million dollar proposals. Internal Sales and Marketing Portal Project:Developed and launched a Sales and Marketing intranet portal that centeralized and organized: sales collateral, business intelligence documents, competitive analysis reports, and industry insights reports. Quick and easy access to the Sales and Marketing Portal saved sales and marketing team over a 100 hours per month.

Us

Managed over 500 hard copy adsPrepared layout for press on a weekly baises

Master Of Business Administration - Mba

Bachelor'S Degree, Marketing