Content, brand, marketing, and management support on behalf of founders, VCs, and investors.- Vice President, Marketing, Retail Strategy, and Content (contract)Reporting directly to CMO, responsible for all aspects of brand messaging, strategy, and execution.- Advisor to Working Not WorkingGeneral guidance to the founders of creative hiring platform pre-seed through acquisition. Acquired by Fiverr. - Acted as Head of Marketing for Feather Home Furniture Rentals Developed brand toolkit (vision statement, value proposition, brand standards, etc), user personas, omnichannel ad strategy, and assets.- Acted as Head of Marketing for Companion AI Dog TrainerCreated all GTM materials for a first-of-its-kind dog training device.- Consultant to CAMP (via BuzzFeed and after) Developed retail brand partnerships (Lick-a-Bubble, LG, Chase). - Consultant to Skillshare Sprinted to help accelerate rebranding efforts.- Consultant to Moderna (via BuzzFeed)Developed education and enrolment materials for Cytomegalovirus vaccine study (Moderna’s first vaccine slated to go to market).- Acted as Head of Growth to Fabric Life InsuranceReporting directly to CEO, responsible for all aspects of brand identity, product UX, and marketing.

Reporting to CMO and CEO, responsible for ideation and execution of all BuzzFeed’s innovative content and brand partnerships. Led teams of 5 to 60. - Delivered $20M in co-branded executions annually, including virtual film fests (Facebook’s LGBTQ Pride Fest), stunts (Bumble’s 24-Hour Dating Event), pop-ups (Chase/Run-DMC Pizza Joint and PetCo Wild and Waggy), products (Kraft A1 Meat Candles), and more.- Co-created D2C business through brand innovation sprints with Walmart OGP (Tasty<>Walmart Grocery), and ScottsMiracle-Gro (Barkyard lawncare and Lunarly plants). Developed brand books, assets, and GTM. - Developed chatbot with Microsoft’s AI team, leading to a ~3% conversion rate (rec to purchase) for BuzzFeed affiliate business.- Launched BuzzFeed’s influencer division. Optimized creative workflows managing campaigns for Burlington, Sirius, and Green Mountain Coffee.

Launched a story-focused D2C men’s clothing brand, that successfully merged content and commerce in never-been-done-before formats. Acquired by Huckberry.com. • Built and nurtured a high-performing team of 40 retail and marketing experts, fostering a collaborative and innovative environment that consistently delivered exceptional results and propelled brand growth.• Created groundbreaking content campaigns, including several record-breaking video-centric Kickstarter campaigns; the first $1M+ fashion project (The 10-Year Hoodie), and the most backers on a fashion project (The Bluelace Project). • Designed and deployed an innovative, fully-owned crowdfunding platform, capturing an additional $12M in revenue through presale.

Handled all product, marketing, and content initiatives, growing a $2,000 investment into $57M in sales with no additional funding.• Drove D2C sales via social media, PR, and video strategy. Over $1M sold via GetBuckyballs.com website in a single day.• Built a 20-person sales rep team, leading to a retail network spanning 11,000 US retailers and distribution in 12 international markets.• Developed in-store displays, endcaps, and signage for key accounts, including Target, Barns & Noble, and Sharper Image.