Jake Horvat Email & Phone Number

Winston-Salem, North Carolina, Us

Leads comprehensive marketing strategy for a multi-brand dealership network, encompassing website management, PPC, SEO/content, video production, graphic design, social media, email marketing, and activation campaigns.Manages marketing budget allocation across various channels, including paid media, vendor services, and fixed operations.Oversees relationships with marketing vendors, fostering partnerships with agencies and digital product providers.Provides leadership to a dynamic marketing team, overseeing specialists across digital marketing, SEO & content, social media, website operations, and video production.

Winston-Salem, North Carolina, Us

Developed and executed a comprehensive digital marketing strategy for a multi-brand organization, encompassing website management, PPC, SEO/content, social media, and email marketing campaigns.Oversaw marketing budget allocation across various channels, ensuring efficient resource distribution.Managed a team of digital marketing professionals, providing leadership and guidance to specialists across SEO, content, social media, website operations, and overall strategy.Optimized paid media campaigns by developing and implementing strategic bidding strategies, leading to improved cost efficiency and conversions.Established and spearheaded local SEO practices within the company, including building measurement frameworks, process development, vendor management, and SEO improvement roadmaps.

Winston-Salem, Nc, Us

Led and executed strategic initiatives for a major brand's Innerwear category on Amazon, resulting in significant growthManaged the strategic transformation of a key product category, collaborating with external partnersDeveloped and implemented successful product launches, resulting in top-selling products on AmazonMentored and developed a team of direct reports, fostering career advancement within the companyOversaw the marketing strategy for the Innerwear category, including collaboration with external agenciesDesigned and implemented customer journeys within the Innerwear category, optimizing the path to purchase for consumers

Winston-Salem, Nc, Us

Managed strategy for Basics business on eCommerce platforms at Hanesbrands including working cross-functionally to enhance program offeringsProject Owner of upcoming mentoring program at Hanes through designing the pilot program and working with department heads with organizational sponsorshipDesigned Amazon.com/champion and Amazon.com/Hanes Amazon stores including designing, creating, and mapping wireframe

Tokyn was an online-to-offline platform that makes it easy to discover and play board games. I founded the company and raised $300k to help build an iOS/Android app that helped connect board gamers with each other and discover new games.Unfortunately, COVID impacted the ability and desire for board gamers to meet up and the concept had to be abandoned.

Richmond, Virginia, Us

Developed and executed strategic marketing campaigns for a leading discount retailer, cultivating a successful client relationshipSpearheaded the creation of a nationwide marketing initiative that communicated a new value proposition, leveraging prominent consumer goods brandsImplemented tailored pricing strategies to optimize profitability for both the retailer and a major consumer goods manufacturer

Richmond, Virginia, Us

Mentored and coached a team of direct reports, fostering their professional development in crafting and executing market-specific strategiesOversaw a major geographic territory with responsibility for driving overall operational success

Richmond, Virginia, Us

Managed 140 retail stores in Charlotte, NC to provide support for Altria's trade programs for the subsidiaries of Philip Morris USA, USSTB, and John MiddletonLed South East region in developing a business strategy to enhance diversity & inclusion through creation of a social media platform intended to increase interaction between field sales force employeesLed UNC Recruiting team in delivering presentation to prospective Kenan-Flagler undergraduate students in Winter of 2014.

Chapel Hill, North Carolina, Us

- Analyzed high-speed rail market to determine size of sensor market to approximate $100 Million- Delivered high-speed rail solutions for entering into the sensor market by giving recommendation of combing current resources with ACELA in Northeast US high-speed sector- Revamped current business model for client within the rail industry and client implemented new business strategy to enter sensor manufacturing in high-speed rail market in

Richmond, Virginia, Us

Master Of Business Administration (Mba), Business Administration And Management

Bachelor'S Degree, Consulting/Marketing