Global Marketing Operations Strategy, Roadmap, Analytics and Reporting. Ownership of marketing tech stack and funnel maintenance

Experienced Marketing Analytics Manager with a focus on data-driven personalization strategies to elevate user engagement and optimize marketing impact. Specializing in tailored marketing campaigns aligned with strategic goals. Proficient in Databricks SQL/Python and Power BI to conduct in-depth data analysis, extracting actionable insights for campaign optimization.Demonstrated expertise in Dynamics 360 CRM, enabling comprehensive analysis of single customer view marketing metrics spanning Google Analytics, Adobe Campaign, and Adobe Experience Manager. Skilled in algorithmic analysis to identify behavioral trends, informing strategic decision-making.

Lead the Growth and Marketing team at dHEDGE DAO through the the most volatile year in the industry. Despite this, we increased total value locked in the dHEDGE protocol by almost 100%.Highlights include:- raised a grant from the Optimism Foundation to incentivise user growth on the platform. At the time of distribution, the value of the grant was just under $1m. Grant proposal link below. - attracted growth campaign funding from ecosystem partner Synthetix to run a $100k trading competition

- Performance Marketing, specialising in Finance, Investing and Fintech niche.- Search Marketing- Digital business strategy and implementation.- Campaign execution and management.- Analytics, Conversion Rate Optimisation and Search Engine Optimisation.Consulting Projects:⇨ GrowthOps (Sydney) - Operations Director, Growth Marketing Services. ⇨ Six Park Asset Management (Melbourne) - Growth and Performance Marketing; Responsible for driving increased marketing qualified leads, in addition to improving lead nurturing strategies. Training of sales and marketing team on content strategy and best practices.⇨ Marketplacer // 3Sixty1 (Melbourne) - Data Analysis consultancy; Responsible for design & implementation of new lead generation tool for two clients. 1) using existing CMS database augmented with 3rd party datasets and 2) creation of a single customer view dashboard to optimize lead generation.⇨ Hurrah Productions (Singapore) - SEO and content creation consulting delivering over 15% increase in organic traffic in 3 months.⇨ Golin (Singapore) - Financial Analysis and Reporting Consulting. Built website, lead funnel and trained team on EDM management for award winning Best B2B PR Campaign 2017 – Twitter Asia Pacific.

(ASX: TGO) Marketing and Business Operational responsibility for GrowthOps Digital practice groups. Including Partnership Marketing, Paid Media, SEO, Social & Content.- Directing operations of Australia's largest Impact Radius affiliate marketing network- Administration of GrowthOps Digital Salesforce instance, reporting automation and lead qualification- Building automated custom internal & client reporting systems using Python & R- Web development, ecommerce tracking & analytics

Agora Global Projects:- New International Franchise development, publishing and execution- Digital Marketing Strategy & Consulting- Affiliate Marketing StrategyConsulting Projects:⇨ Stansberry Pacific (Singapore) - Partnered with an expert financial analyst to successfully grow a new affiliate startup in Singapore. Grew existing reader file size by 500% and streamlined external agency utilization, overseeing all digital marketing responsibilities.⇨ Palm Beach Research (Florida, USA) - Directed the expansion of a key online product to 9 overseas markets, oversaw implementation in each market and grew revenue from c.$5m to c.$20m in two years.Primary growth channels: affiliate marketing and EDM promotions.⇨ Equitymaster (Mumbai, India) - Launched a new affiliate business, lead talent recruitment and setup of operations.⇨ MoneyWeek (London, UK) Undertook a management consulting review of senior management of UK affiliate. Managed recruitment of new talent to senior team and transformation plan.⇨ Fleet Street Press (Johannesburg, South Africa) Executed a review of management of South African affiliate, assisting with organisational restructure.⇨ Agora International (Baltimore, USA) - Responsible for quarterly financial reporting of entire international business to the The Agora executive team.

Promotion to supporting the senior Relationship Managers covering many of Sweden's largest Corporate clients. Role involves production of pitchbooks, client financial analysis, co-ordination of global client service teams, production of capital and credit allocation requests, production of client opportunity plans.

Role involves the management, co-ordination and strategic development of the front office team of RBS M&IB in the Nordic Region.Relationship Management support - production of pitchbooks, client financial analysis, co-ordination of global client service teams, production of capital and credit allocation requests, production of client opportunity plans.Projects: Several organisational projects between 2010 and 2012, both at Nordic level and EMEA level. Was engaged in a specific project team on a 6 month secondment focused on the EMEA support organisation, right-sizing a workforce of c.2000 people to achieve cost and efficiency savings. Project steering group reported to the head of M&IB EMEA.Ongoing capital efficiency projects, budgeting and forecasting reviews.

Summer project during studies - investigation of SEB's fund offering presence across consultant and online databases. Presented findings to Investment Management board.

Interactive web development.Projects included banner design, web design and osCommerce.Project work required advanced knowledge of Actionscript 3, PHP, SQL and Magento.

Dept of Transport Transit City Program – 2008As part of the Victorian Government’s Melbourne 2030 strategy, specific metropolitan and regional centres have been targeted for urban redevelopment. As part of this strategy Jake was seconded to DOT to provide Program Management services for the Transit Cities Program, implementing and maintaining Master Programs to track the progress of different delivery agencies. In addition, Jake was involved in writing a Project Management Plan to drive the project process for future Transit Cities Programs.VicTrack Level Crossing Upgrade – 2007/8Jake provided extensive Field Engineering support in facilitating design risk assessments, verification of Active Advance Warning Assembly effectiveness and design layout, and preparation of design reports for rail level crossings considered for safety upgrades across Victoria. In addition to the design reporting, he developed a custom, project oriented software solution that assisted in the processing of site-specific data.