Helping individuals and companies focus to improve their relationship to work. Facilitating deep focus sessions, designing products, and creating content around deep work.

Facilitating workshops and events all across North America, teaching emotional intelligence for the workplace to corporate teams.

Led a team of 5 designers to concept and create a native app for a real estate developer that allowed users to shop AND buy a home all within the app.Client: Camillo Properties

Designed new homepage concepts. My engagement was extended to help explore an IRL experiential marketing concept around pop up events around the world.

Concepted and built an app protoype helping the agency pitch a large financial client.Designed responsive recruiting pages for a top ridesharing app.Clients: Chase Bank, Lyft

Several projects including designing a digital (and future in-person) installation for a healthcare provider reflecting their COVID response and ongoing work in the community. Concepted and designed a full museum experience for an upcoming exhibition on space travel.Redesigned a major NYC museum's website.Clients: Westchester Medical Center, Maria Fereri Children's Hospital, The Museum of Science and Industry Chicago, Bronx Children's Museum, The Tenement Museum

A community of emerging creative leaders learning to lead and manage together. I designed the program and curriculum which launched Fall 2020 after seeing so many creatives struggle with the jump into a manager role without the mentorship and learning they needed to succeed.

Concepted and designing campaigns for social media for a pharma product helping reduce the risk of Pneumoccocal Pneumonia.Client: Pfizer

Redesigned their medical billing platform. I worked on each of the teams (B2B, B2C Hospital Billing, POP) to improve UX and streamline UI. Helped implement design systems and Abstract as part of design process.

Designed an interactive experience based on the history of Civil rights in America and an education tool to supplement classroom learning along with the movie Selma (Duvernay, 2014). Selmaonline.orgClient: Southern Poverty Law Center and The Hutchins Center for African and African American Research

Designed an updated business banking site and prototyped a new digital product.Client: Wells Fargo

UX and UI design, on a team of 7 designers and content strategists on a site migration for all J&J Medical Devices Companies. Migrating 200+ medical supply websites into a single J&J site.

Teaching second year grad school students in the Branding+Integrated Communications masters program. My course is called "Multimedia Executions" and focuses on concepting skills and developing ideas for production across multiple mediums, from traditional to experiential and digital.

Visual design to improve the Learnvest and Northwestern Mutual digital product. Specifically for financial planners.

Led the visual design team to reimagine and redesign the experience of setting up small business insurance.Client: MetLife

Designing a curriculum and supplemental videos and materials for a course in running a design sprint.

Conecepting ideas to help prevent the spread of fake news on Facebook.

Visual design on a financial planning app that connects an online platform and text messaging to help clients of a local credit union. ClientNeighborhood Trust Financial Partners

Teaching 7th quarter portfolio development class for Miami Ad School in NY. Helping creatives refine their portfolio, define their creative process and be fine with interviewing and career planning to get a killer job bespoke to their book, needs and personality.

Teaching a seminar class for 3rd year design students in Branding. Students learn a holistic understanding of what makes a successful brand. They focus on analyzing brands, rebranding, and developing their own brand.

Running and growing the creative department, overseeing all of the creative output across digital, print, film, and VR. Helping triple the agency in size in less than two years. Earned an Emmy Nomination among nearly a dozen other awards, and recognition on ABC News, CBS News, Huffington Post, NPR, NYT, Rolling Stone, RYOT, Politico, Wired and many more.Clients ChildFund, Condé Nast, The Clinton Global Initiative, Disney, Enterprise Community Partners, Facebook, Kimpton, Merck, The Nature Conservancy, NBCUniversal, New York Public Radio, Unicef, The White House, Wind Energy Corp, WNYC

I began teaching workshops once a semester at OTIS College of Art and Design in 2010. When demand for the workshops on creative process and ideation increased, I was offered an instructor position to teach more regularly. For three years, I taught all different grade levels in subjects such as copywriting, art direction, creative process, and ideation.

Generated campaigns and pitch ideas.ClientCoffee Bean and Tea Leaf

Wrote scripts for Super Bowl campaign and generated campaign ideas and video content for pitch.ClientsMicrosoft, Tutor.com

Campaign and product idea generation leading up to a huge brand event.ClientQualcomm

At 72andSunny, I created and art directed major campaigns and marketing strategies for leading brands across various media including Samsung, Google and Activision. Most notably, our Samsung "Fanboys" work is credited for being a huge part of Samsung's increase in market share and media attention. The integrated launch campaign for Activision's Skylanders game created the demand that has launched it to one of the top grossing 20 game and toy brands of all time. I was part of account-winning pitches for Google Chrome, Call of Duty and ESPN.Since its inception in 2011, I have been involved with 72U. The program, incepted at 72andSunny, is an immersive experience that explores the intersection of creativity, culture, technology, storytelling and brand strategy. I was involved in planning the structure of the program, elements of the curriculum and ideas for workshops, speakers and projects. Every session I have taught a workshop on the creative process and continue to mentor current and former participants in the program.Clients include Google, Samsung, Activision, K-Swiss, Anheuser Busch, ESPN

Starting as an Intern, I was hired as a freelancer while I was still in school. After graduation, I became a perma-lancer and during the PlayStation pitch of 2007, I sat in and worked on the pitch between my school work. After we won, I was hired as an art director on that account. I was part of the pitch-winning and brand launch campaign of HTC phones, Kettle Chips and Volkswagen.ClientsPlaystation, HTC, Diamond Foods, Volkswagen, Dr Pepper, California Milk Advisory Board, DIRECTV