As a Design Lead at General Motors, I spearhead collaborative efforts with product owners and business leaders, leveraging design thinking to comprehend feature requirements. I craft wireframes, mockups, and prototypes, ensuring alignment with user experience (UX) principles and a customer-centric approach. Facilitating cross-functional collaboration, I communicate design concepts across the organization, fostering synergy and valuable feedback loops.Notable Achievements:Orchestrated the integration of Amazon Alexa with OnStar, serving as the Lead Designer. Guiding the product team in defining MVP parameters, I collaborated closely with developers to achieve successful production deployment.Led the redesign of the OnStar Guardian onboarding experience, streamlining the process and enhancing conversion rates by minimizing screen interactions.Directed design efforts for OnStar Link, addressing challenges posed by the 2G sunset. Collaborating with business and product teams, I devised solutions to accommodate customers with older GM vehicles.Additionally, I chaired the Figma Committee, facilitating the transition from Sketch to Figma while mentoring fellow designers. As a member of the Accessibility Committee, I advocate for inclusive design practices and educate colleagues on WCAG Compliance Standards.

Work closely with the CEO and engineering to establish product roadmap. Present user flows, wireframes, mockups and prototypes to stakeholders, clearly communicating design decisions and the reasons behind them. Work closely with engineering to maintain design systems and UI pattern libraries.

In my role as Design Team Manager at GoFundMe Charity, I led a team in developing fundraising solutions for major nonprofits, corporate partners, and endurance events. Championing a user-centric approach, I oversaw the design process, from wireframing to prototyping, utilizing research and analytics to optimize usability and enhance user experiences.Notable Achievements:Spearheaded the design of custom fundraising solutions for esteemed partners like the American Cancer Society, American Red Cross, and NBCUniversal, among others.Instrumental in securing a $20,000/year enterprise subscription from the American Heart Association through the development of a demonstrative environment.Drove significant lead generation and revenue growth, with 15 marketing pages generating over 90,000 page views and 1,500 quality leads resulting in 30+ premium subscriptions annually.

As a UX Designer at CrowdRise, I collaborated closely with project managers and partners to understand fundraising goals and translate them into custom solutions. Guided by UX design principles, I navigated partners through wireframes, user flows, and mockups, ensuring alignment with strategic objectives and timelines.Notable Achievements:Contributed to partnership acquisition efforts by designing compelling mockups that facilitated collaborations with industry-leading entities such as Ticketmaster and Tough Mudder.Designed and developed high-profile celebrity pages for renowned artists like Pearl Jam, Beyoncé, and Billy Joel, enhancing their online presence and fundraising capabilities.Through these endeavors, I honed my skills in user interface design, stakeholder management, and problem-solving, consistently delivering impactful solutions to drive organizational success.

Responsible for planning, developing and implementing marketing strategies and communications for Genesys Athletic Club. Coordinate with the Genesys Health System Marketing Department to ensure that the strategic goals and marketing objectives are aligned.