Executive Director Of Membership
CurrentLead the membership product line at all 12 branch locations in Arizona, support and train 100+ membership professionals, who in turn serve 35,000+ members to better health, community engagement, and social responsibility. Responsible for driving efforts and equipping branches to meet a $8.03MM revenue budget. • Implemented SparkeType assessment ("What is the work that makes me come alive, and how do I do more of it?”) and Enneagram assessment (“What is my personality and why do I move… Show more Lead the membership product line at all 12 branch locations in Arizona, support and train 100+ membership professionals, who in turn serve 35,000+ members to better health, community engagement, and social responsibility. Responsible for driving efforts and equipping branches to meet a $8.03MM revenue budget. • Implemented SparkeType assessment ("What is the work that makes me come alive, and how do I do more of it?”) and Enneagram assessment (“What is my personality and why do I move through the world the way I do?”) to foster self-awareness, create leadership development training, and promote healthier team dynamics. Utilize the tools during hiring to create data points for decisions.• Developed operating procedures and led training for implementing NPS tool to receive feedback from members and follow up. Association NPS of 73 in 75th percentile of nationwide YMCAs.• Led efforts to develop a customer service strategy standard for all branches. Executed a secret shopping assessment to evaluate the implementation by branches and guide training. Created a virtual training to more immediately equip new staff. Phone call shop scores increased by 9.4% and in-person shops increased by 8.3%.• Coordinated with data team to create new reports in Power BI to better evaluate membership efforts, redesign lead management tools to increase sales efforts, and create and implement AI driven processes to aid with lead management and retention. Show less