Jacob Knight

Jacob Knight Email and Phone Number

Director of Marketing And Advertising @ McBride Custom Homes
Petoskey, MI, US
Jacob Knight's Location
Muskegon, Michigan, United States, United States
About Jacob Knight

Since 2004, I've helped companies of all sizes develop websites, plan and execute Google Ad, FB, Linkedin, and Instagram strategies, and uncover new and exciting ways to engage current and future customers. I've also been a public speaker and teacher for over 20 years. I'm an expert marketer with a passion for storytelling. Most recently, I've been the Account-based Marketing manager at Storyblok. Here are some examples of past marketing wins: Industrial Manufacturing Company (30+ Million Annual Revenue)After analyzing what they had done in the past, I created a new roadmap for them. In 2019, we implemented the plan and increased the advertising budget by 25%, spending more of it during the peak time of the year. 2019 had a 44% YoY revenue increase. Even though 2020 was a tumultuous year, we were up 57% YoY. In 2021, there were supply chain shortages and an across-the-board price increase, and we lowered the ad spend by 20%. We ended 2021 with a 12% YoY increase in sales. In the 4 years I’ve worked with them, I’ve helped them increase their ad-driven online sales by over 150% and total site revenue by 91%.__Tourism Entity (Yearly marketing budget of ~400K)Since 2014, I’ve helped a county-level tourism agency bring brand awareness to potential new visitors. One fall color campaign helped drive nearly 50% more foot traffic to local businesses. It consisted of a weekly live fall color video update, a weekly fall color email campaign, and a fall color guide with routes and travel content. Some campaigns have leveraged outdoor advertising in connection with digital and print. In the 7 years I helped them, they spent over 150K and received 21.4 million impressions with 314k clicks in Google Ads alone. __B2B SaaS Company (Started in 2021)My role as head of marketing and sales was to spend wisely and train a remote team. In six months, I increased A.R.R. sales by 40%. A new product add-on contributed another 10% increase in sales. I established new daily, weekly, and monthly sales and marketing objectives to further drive growth.

Jacob Knight's Current Company Details
McBride Custom Homes

Mcbride Custom Homes

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Director of Marketing And Advertising
Petoskey, MI, US
Jacob Knight Work Experience Details
  • Mcbride Custom Homes
    Director Of Marketing And Advertising
    Mcbride Custom Homes
    Petoskey, Mi, Us
  • Wkds, Llc
    Owner
    Wkds, Llc Mar 2004 - Present
    Muskegon, Michigan, United States
    I've worked with businesses of all sizes. I've functioned as the marketing wing or the entire marketing team. For over 10+ years I've worked inside the Agency space helping to direct marketing budgets. My roles have ranged from determining the marketing budget and plan to writing ad copy, building websites, and user-experienced focused designing.
  • Storyblok
    Abm Manager
    Storyblok Apr 2022 - Feb 2024
  • Easyshifts.Com Llc
    Head Of Marketing
    Easyshifts.Com Llc Mar 2021 - Apr 2022
    United States
    The focus is on growing B2B SaaS sales through marketing and sales training. Refining the target audience and using paid media, SEO, and in-person events to grow the customer base.
  • Dance Advisor Llc
    Owner
    Dance Advisor Llc Sep 2012 - Jan 2020
    Ludington Michigan
  • Conservatory Of Dance Inc
    Dance Instructor
    Conservatory Of Dance Inc Sep 1997 - May 2018
    Manistee, Mi
    Dance Teacher, Choreographer, Coach
  • Conservatory Of Dance
    Owner
    Conservatory Of Dance Jun 2007 - Jul 2014
    Manistee, Mi
    Owner and instructor at the Conservatory of Dance.

Jacob Knight Skills

Online Marketing Teaching Web Development Public Speaking Customer Service Web Marketing Seo Html Xhtml Css Dreamweaver Html 5 Social Media Marketing Css3 Social Media Jquery Javascript Google Webmaster Tools Website Development Email Marketing Google Analytics E Commerce Cms Mac Photography Project Management Facebook Content Management Web Design Photoshop Social Networking Front End Marketing

Jacob Knight Education Details

  • Baker College Online
    Baker College Online
    Computer Science

Frequently Asked Questions about Jacob Knight

What company does Jacob Knight work for?

Jacob Knight works for Mcbride Custom Homes

What is Jacob Knight's role at the current company?

Jacob Knight's current role is Director of Marketing And Advertising.

What is Jacob Knight's email address?

Jacob Knight's email address is ja****@****ton.net

What is Jacob Knight's direct phone number?

Jacob Knight's direct phone number is +123167*****

What schools did Jacob Knight attend?

Jacob Knight attended Baker College Online.

What are some of Jacob Knight's interests?

Jacob Knight has interest in Marketing, Ballroom Dancing, Snowboarding.

What skills is Jacob Knight known for?

Jacob Knight has skills like Online Marketing, Teaching, Web Development, Public Speaking, Customer Service, Web Marketing, Seo, Html, Xhtml, Css, Dreamweaver, Html 5.

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