Captain is an online booking platform with the goal of making booking outdoor adventures with quality, vetted guides simple and easy. To date, Captain has raised over $4.6m from investors such as Bullish, TechNexus Venture Collaborative, Correlation Ventures, Not Boring, Andrew Chen, and Goodwater Capital.Responsibilities▶️ Led growth and marketing efforts across SEO, PPC, email/SMS, retention and more▶️ Managed agency partners tasked with improving our SEO, paid and organic social, and PR▶️ Managed marketplace liquidity and health metrics▶️ Managed the operations team members, including CSMs and Guide Onboarding How It Went▶️ Worked cross-functionally to scale revenue 5x in my first fiscal year, while also improving ROI by nearly 40%.▶️ Drove initiatives that helped deliver 2.5x more organic traffic YoY, 2.6x the number of referring domains, and a 9-point increase to our domain rating (DR). ▶️ Improved paid search conversion rates 2.6x YoY, while scaling the paid accounts to six-figure monthly budgets.▶️ Launched Customer.io to deliver higher customer engagement and retention, while also automating our guide onboarding flow to decrease onboarding times and improve the efficiency of the guide onboarding team.

NuBrakes is building the connected vehicle service platform empowering consumers and fleet operators to seamlessly care for their vehicle(s). The platform provides access to a full suite of mobile maintenance and repair services, all delivered by the company’s team of trusted full-time internal technicians.The NuBrakes platform is designed to simplify fleet operation, maximize uptime and keep the world’s vehicles doing what they do best: driving.Since launching in 2019, NuBrakes has become one of the fastest growing auto-tech companies in the United States, now operating across 9 markets in Texas, Georgia, Florida and Tennessee, and expanding to more than 125 employees. The company has raised more than $12M from leading investors including Canvas Ventures, Bling Capital, Contrary Capital, Automotive Ventures, Burst Capital and others.Responsibilities▶️ Built and scaled go-to-market demand initiatives across 9 markets in 4 states.▶️ Managed market-level P&Ls along with a mid-7-figure annual marketing budget.▶️ Designed the NuBrakes logo, vehicle wraps, print marketing assets and other branding elements.▶️ Built and managed all customer engagement flows, marketing dashboards and reporting tools.How It Went▶️ Scaled marketing efforts that helped grow ARR from $0 to $10m in under 3 years, including 6x lead volume YoY during the pandemic.▶️ Grew organic traffic by 2.2x YoY in my last year through Google My Business and SEO improvements.▶️ Worked cross-functionally to deliver an auto repair experience that has generated over 5,000 5-star reviews and an NPS score of 90 (industry average is -13)Channels I Utilized▶️ SEO▶️ PPC/SEM▶️ Programmatic Audio▶️ Broadcast Radio (Including Live Reads & Pre-Recorded Ads)▶️ Paid Social (Facebook/Instagram)▶️ Direct Mail▶️ TV/OTT

NuWash is an on-demand mobile car detailing service that offers eco-friendly car detailing services at your office, home or apartment. At NuWash I've led growth efforts that successfully increased organic site traffic by over 80% in under 6 months, while also helping to increase first-time wash spend by over 40%.

Elite Sweets is a WeWork Creator Awards recipient and our gluten-free, high-protein donuts were created to deliver the perfect dessert alternative for health-conscious consumers. The protein donuts are individually wrapped to provide a high-protein on-the-go snack at any time of the day.

Led growth and marketing efforts, with a focus on search. Press is an on-demand laundry and dry cleaning service based in Austin, Texas. Our web and mobile apps allow consumers to schedule, manage and pay for laundry service at their work or home. Since starting Press, we've successfully scaled operations into 10 major markets across the nation with search as a primary driver of growth.

Produced a successful Kickstarter campaign for the AquaSprouts Garden that brought in over $62k from backers. The campaign brought in press from The Huffington Post, Business Insider, Inhabitat, Good Housekeeping, and other notable sources. - Built and designed the website- Built the landing page for the Kickstarter campaign- Designed all of the graphics used on social platforms, Kickstarter, and paid ad campaigns- Used AdRoll for successful retargeting campaigns through display banners- Assisted in contacting press and managing relations with key partners on an international level

Built the front-end design and functionality using Bootstrap for a web-based game that real estate agents could use to assist with sales and marketing efforts for certain zip codes and cities.