Jacob Lepiarz Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

Led strategic accounts including research and insights strategy and omni-channel media planning, buying and impact measurement.Secured $350 million in CA state budget funding to build affordable homes to own via omni-channel advertising campaign with the CalHome Coalition. Led creative strategy, advocacy strategy, and media planning.Led creative strategy and media planning/buying for the San Francisco Bay Area Metropolitan Transportation Commission’s “post covid” return to transit campaign. Developed in partnership with community stakeholders and multicultural marketing experts, the campaign was delivered in five languages with actors reflective of the diversity of the region.

Greater New York City Area

Directed omni-channel media buying to help pass 15 housing reform laws, including the country’s most progressive renter protection law with The 3P's Housing Coalition, winning two highly coveted Reed Awards from Campaigns and Elections Magazine for Best Advocacy Branding and Best Advocacy Advertising Campaign.

Greater New York City Area

Conducted primary and secondary market research including social/digital listening, surveys, focus groups and interviews with key stakeholders (including C-suite).Developed breakthrough positioning strategies for clients including the world’s #1 insurance broker.Built foundational marketing and measurement plans for an Ivy League engineering college client.

New Brunswick, Nj

Instructor for Rutgers Service, Leadership, Impact course.Service, Leadership, Impact seeks to significantly increase students’ ability to have a positive impact in the world. The main focus of the semester is the execution of capacity building projects for local New Brunswick non-profits. This is achieved through the development and execution of project plans guided by mentors from Johnson & Johnson. Throughout the course of the semester students learn a number of highly actionable, real world skills that allow them to be more successful change makers in their organizations, communities, and ultimately the world community at large.

New Brunswick, New Jersey

Led the strategic planning and execution of comprehensive integrated marketing communications campaigns for key sponsorships focused on growing and protecting the Johnson & Johnson brand. Led the company’s Soccer United Marketing sponsorship, including a partnership with the US Women's National Team Captain, Carli Lloyd, to increase the program’s reach by 50% year over year.Developed and executed a breakthrough marketing plan for World AIDS Day, positioning Johnson & Johnson as the most mentioned private sector entity in the 2017 World AIDS Day conversation.Directed the company’s Campaign for Nursing digital strategy, including rebuild one of the enterprises’ most visited websites (nearly 2MM unique visitors annually).Played a pivotal role in the company’s sponsorship execution with Global Citizen, including domestic and global activation in the US and Hamburg (timed to the G20 summit for impact against global policy elite).Led all aspects of real-time digital listening strategy, from business case pitching to senior leadership, vendor selection, platform training, and reporting.

New Brunswick, New Jersy

Led strategy and operations for the company’s globally recognized Donate a Photo app, including overseeing its extensive budget, leading strategic planning and overseeing creative and technical teams.Spearheaded domestic and global program launches in the US, UK, Japan and Canada.Established the Donate a Photo app as the #2 driver of positive reputation for the brand globally and generated $2MM+ in donations for over 50 non-profit causes through the program.Led the company’s Time Square Season of Giving event, including a live broadcast on Good Morning America and an integrated marketing campaign driving over 500MM impressions for the brand.

New Brunswick, New Jersey

Led the planning and execution of the company’s presence at social media and mom blogger conferences, driving high levels of positive social media conversations while fostering significant and long-lasting relationships with social media influencers.Developed an employee ambassador social media training program empowering employees to grow their social media presence and help amplify key Johnson & Johnson messages in an authentic and FTC compliant manner.Developed and executed a digital marketing best practices training program for key Johnson & Johnson non-profit partners including social media marketing, website development, conversion optimization and SEO best practices.

Core member of the Johnson & Johnson corporate social media team, with responsibility for the Johnson & Johnson Network Facebook page, as well as leading and managing all social media monitoring efforts at the corporate level.Worked closely with Public Affairs and Government Affairs teams performing research and writing on topics including corporate social responsibility, socially responsible investing, sustainability, wellness and prevention, health literacy, and issues management. Selected Accomplishments:Key member of the team shaping Johnson & Johnson’s social media strategy, both at the corporate level and enterprise wide.Increased the number of community members on the Johnson & Johnson Network Facebook page by 480% and engagement (likes, comments) by community members by 710%, all through organic growth, with no support from paid media. Wrote blog posts for Johnson & Johnson corporate blog and internal news site on a host of issues including health & wellness, sustainability, healthcare disparities and corporate philanthropy, among others.Acted as a key member of a cross functional team creating a social media roadmap for marketers and communication professionals in the pharmaceutical sector, dealing with critical issues such as adverse events reporting and other regulatory and legal obligations. Managed social media monitoring efforts for Johnson & Johnson corporate, creating weekly reports for senior members of the Media Relations and Public Affairs leadership teams, and supporting the work of the numerous initiatives within the operating companies.Managed an external social media property and performed a critical monitoring function during a period of unprecedented challenges for the Company.

Excelled in an extremely high pressure, high stakes environment, and consistently provided exceptional service to the company’s most important clients.Responsible for organizing, managing and supervising staff for major events, often overseeing upwards of 50 staff members at a time.Managed staff for some of the largest events in the Palace’s history, many worth well over $100,000 per event.Managed staff during the taping of two separate nationally televised television shows, My Fair Wedding and Who’s Wedding is it Anyway.Managed contentious relationship between back of house and front of house staff, clearing lines of communication, leading to a healthier more productive work environment.

Expanded pool of research subjects through utilization of online communities.Improved system for compilation of subject data.Assisted in screening and assessment of new subjects.Persuaded uncooperative doctors to release vital information as well as refer patients to the study.

Masters, Communications

B.A., Psychology

Activities and Societies: Graduated with both college and departmental honors. Completed an honors thesis in which I formulated.