Jake Mabey Email & Phone Number

Salt Lake City, Utah, United States

Salt Lake City Metropolitan Area

As the Global Product Manager for Future Systems, I ensure that BioFire's product development pipeline for our systems puts BioFire into a position to fill high-value, unmet needs while considering developing trends, competitor's offerings, and the highly variable nature of reimbursement and regulation across the globe.Key Activities-Track market trends, including emerging market shifts in: technological developments, competitive moves, market needs, and market… Show more As the Global Product Manager for Future Systems, I ensure that BioFire's product development pipeline for our systems puts BioFire into a position to fill high-value, unmet needs while considering developing trends, competitor's offerings, and the highly variable nature of reimbursement and regulation across the globe.Key Activities-Track market trends, including emerging market shifts in: technological developments, competitive moves, market needs, and market behaviors.-Determine unmet needs and the value in possible future configurations by: -Organizing and holding meetings with scientific advisory boards (SABs) -Working with key customers in various strategic market segments -Collaborating with regional marketing departments -Initiating custom, primary research projects with our Market Research team -Ordering market analysis reports-Determine Engineering capabilities and project feasibility -Provide Engineering with Marketing analysis and direction -Evaluate internal projects -Work together to set project priorities Show less

Greater Salt Lake City Area

Managed existing product portfolio● Developed strategies for increasing market share, including maximizing existing business as well as strategies for approaching new market segments● Represented voice of the customer regarding product attributes, product offerings, services, bundling, etc., using feedback to inform product development● Aided continuous improvement efforts for software development, including user interface, new features, connectivity, and interoperability.●… Show more Managed existing product portfolio● Developed strategies for increasing market share, including maximizing existing business as well as strategies for approaching new market segments● Represented voice of the customer regarding product attributes, product offerings, services, bundling, etc., using feedback to inform product development● Aided continuous improvement efforts for software development, including user interface, new features, connectivity, and interoperability.● Helped manage BioFire's first sunsetting of a productProduct launch● Explored, evaluated, and then distilled value proposition of a new product into a go-to-market strategy and core marketing messaging● Developed sales collateral, brochures, email blasts, trade show collateral, web pages, etc.● Trained sales force on new product, product features, benefits to various stakeholders in our target market as well as how the product fits into BioFire's overall strategic positioning● Worked with early adopters to evaluate new features for V2Collaboration with Key Customers and Opinion Leaders● Worked with thought leaders and key opinion leaders regarding feedback, symposiums, trade show workshops, etc.Competitive Intelligence● Responsible for tracking and generating competitive intelligence and training BioFire's sales force on strategic application of points of differentiation.● Tracked and anticipated strategic plays made by our competition and developing strategies to further differentiate BioFire from competitorsTrade Show Development● Performed marketing lead duties related to trade shows, including messaging, marketing opportunities, digital and print collateral development, trade show specific event coordination, etc. Show less

Greater Salt Lake City Area

● Created customer experiments and developed a model to predict the downstream effects of a unique product launch● Helped develop and conduct multiple market research initiatives● Managed and aided in the development of a digital sales collateral app● Investigated value proposition of a beta product in order to help train sales team and develop a go to market strategy

Greater Salt Lake City Area

DIY-bio.com has been discussed in articles on Slate.com and ScientificAmerican.com. It is a website dedicated to synthetic biology and citizen science that garners thousands of visitors a month.Tasks and Accomplishments:● Researched and wrote content related to synthetic biology, biohacking, and citizen science. ● Curated resource lists for building a biology lab, learning biology, chemistry, bioinformatics, and synthetic biology● Contacted and conducted… Show more DIY-bio.com has been discussed in articles on Slate.com and ScientificAmerican.com. It is a website dedicated to synthetic biology and citizen science that garners thousands of visitors a month.Tasks and Accomplishments:● Researched and wrote content related to synthetic biology, biohacking, and citizen science. ● Curated resource lists for building a biology lab, learning biology, chemistry, bioinformatics, and synthetic biology● Contacted and conducted interviews with several synthetic biologists and industry leaders, such as the founders of various biohacker labs in California● On-site SEO: performed keyword research, optimized content, increased site speed, optimized images, etc, resulting in Diy-bio.com currently outranking Harvard, MIT, and Berkley for keywords like "synthetic biology PhD," "synthetic biology graduate programs," etc.● Off-site SEO: Engaged in community outreach and link building efforts, gaining links from .edu sites, Wikipedia, etc. Show less

Greater Salt Lake City Area

Performed market research for a stealth synthetic biology company, this includes:● Product Pricing analysis● Competitive market analysis● Market size and growth● Customer demographics, including building consumer profiles● Domestic and international market opportunities● Go to market strategies via licensing and strategic partnerships opportunities

Lehi, Utah

● Managed an SEO team responsible for $15M+/yr in revenue● Assisted in 40% increase in employee efficiency● Training: Trained 250+ Dex employees on SEO as well as new workflow process● Crafted new hiring/promotion processes that resulted in hiring top company performers as measured by KPIs● Managed 24 employees including 3 managers, 34% of which gained promotions under my tenure.● Implemented employee training and promotion systems that helped identify… Show more ● Managed an SEO team responsible for $15M+/yr in revenue● Assisted in 40% increase in employee efficiency● Training: Trained 250+ Dex employees on SEO as well as new workflow process● Crafted new hiring/promotion processes that resulted in hiring top company performers as measured by KPIs● Managed 24 employees including 3 managers, 34% of which gained promotions under my tenure.● Implemented employee training and promotion systems that helped identify top talent for promotions● Process Management: Developed and codified new processes and and workflow between 3 companies that directly involved 400+ employees Show less

Lehi, Ut

Accomplishments:● Revitalized the Premium Team, launching them from the lowest team in keyword rankings to the highest in 6 months● Achieved a 75% customer renewal rate vs 40% company average● Showed a 3x increase in keywords on the first page of Google after creating a programming-based keyword research selection process● Trained on advanced SEO topics (microdata, inbound link portfolio analysis, analytics, site architecture, content marketing & SEO copy strategies, site speed,… Show more Accomplishments:● Revitalized the Premium Team, launching them from the lowest team in keyword rankings to the highest in 6 months● Achieved a 75% customer renewal rate vs 40% company average● Showed a 3x increase in keywords on the first page of Google after creating a programming-based keyword research selection process● Trained on advanced SEO topics (microdata, inbound link portfolio analysis, analytics, site architecture, content marketing & SEO copy strategies, site speed, mobile seo)● Developed 6 new audits to help focus/refine our SEO strategies and unlock customer value (inbound link authority, toxicity, competitive analysis, mobile SEO, etc) Show less

American Fork Utah

-Manage Premium Level client accounts ($2,500/mo and up) for SEO-Perform preliminary research based on the client's website's standings, including site health, inbound link report, content audit, current rankings, site authority, etc-Develop strategy for increased rankings-Manage Google Analytics, Google webmaster tools for client-Prepare regular reports based on increased rankings, conversion optimization, actions performed, etc.-Write SEO and marketing copy

-Manage relations with clients looking to increase in their search engine rankings-Construct initial SEO strategy, including keyword selection as well as on-site and off-site changes that must take place to achieve ranking goals-Instructs business owners and web developers on the current SEO requirements and techniques-Manage regular reporting for clients

Orem Utah

-Direct all marketing efforts including Search Engine Optimization (SEO), social media marketing, email marketing, existing promotions, and the development of new promotions accross all mediums and existing and emerging technologies.

-Created operations-Designed and directed development of the website, including functionality, user interface, and creative-Established supply chain-Developed and implemented marketing efforts including SEO, social media marketing, and innovative approaches at gaining users and information.-Set up job show, tradeshow, and event specific booths-Developed an internship program-Other various operational tasks

Layton Utah

-Assisted in hiring, training, and managing employees-Ran day to day operations

Hired to teach software skills to University students.

Master Of Business Administration - Mba

Activities and Societies: Lassonde Institute New Venture Developement

Bachelors Of Science, Philosophy

Bachelors Of Science, Psychology

Bachelors Of Science, English

Education record