Helping large Amazon sellers scale their companies with external traffic conversions from the worlds largest affiliates and publishers.

• Developed two brands with 60 different products from the ground up. Tuk Tuk Press which specializes in handmade leather journals and Gramercy Accents which specializes in high end bathroom accessories.• Generated revenue of over $250k in the first year over four sales channels.• Built Tuk Tuk Press Shopify site.• Manage Amazon PPC with a lifetime TACOS (Total Advertising Cost of Sales) of 10%.• Responsible for all aspects of running the business including but not limited to, product sourcing, product development and forecasting.

• Responsible for growth and P&L for both Honest Paws and Vets Preferred brands across Amazon, Chewy & Walmart. Led each brand to a top line revenue growth of 5X, increased subscribe and save customers by 12X on Honest Paws and 8X on Vets Preferred• Managed all KPI’s for CAC, LTV & SNS. Grew their hero product to a 12 month LTV of $49.75 with over 3,000 subscriptions and 1,200 reviews in a little over a year.• Collaborated with Operations and Product Development daily. My team optimized all S&OP forecasting and reduced costs in both outbound shipping and 3PL costs by shipping directly to Amazon from the CM. Worked close with PD on formulations and pricing from market research including TAM’s and data from a full suite of Amazon tools (Viral Launch, H10, Jungle Scout, Sellerboard, Sellerise).• Helped build and launch an Amazon affiliate / external traffic company named BrandRamp. This proprietary software worked so well that we were interviewed by the Amazon Attribution team as a case study for being in the top 0.5% of Amazon sellers using Attribution. • Responsible for all growth levers including internal paid media, external paid media, affiliates, creator connections, launch strategies, A/B testing, PDP optimization, Meta Data, DSP, storefront optimization, coupons, lightning deals, SAS core promos, emails, review funnels and retargeting website customers to Amazon.

• Generated Revenue of $175M from 3/2020 – 9/2022• Director of a staff of 12 employees including promo coordinators, catalog team, internal paid media and eternal paid media.• Grew the brand from $25M to $90M+ in 2 years with a 25% EBITA.• Implemented review funnels and strategy to gain over 50,000 reviews and ratings across Chewy and Amazon which led to having 5 best sellers upon exit in 2022.• Worked with Houlihan Lokey on brokering a $610M exit by providing all growth KPI’s and modeling over 3 years’ time.• Responsible for all growth levers including internal paid media, external paid media, creator connections, launch strategies, A/B testing, PDP optimization, Meta Data, DSP, storefront optimization, coupons, lightning deals, SAS core promos, emails, and review funnels.• Managed a yearly $7.2M Amazon advertising budget, a $1.5M Amazon DSP budget & a $1M review and rating budget.

• Generated Revenue of $11M from 3/2014 – 9/2016.• Directed a staff of 12 employees which included 8 warehouse workers, 3 product managers and a CFO.• Implemented several software applications that increased productivity and profit. • Sourced and forecasted over 500 SKUs spread across 8 different categories.• Developed a proprietary forecasting tool for Amazon FBA.• Grew the company 4X year over year until it was sold 9/2016.

• Manager of an Amazon based catalog of 12,000 products• Increased channel’s sales by 275% in 15 months through strategic pricing and product sourcing • Revamped shipping procedures to handle the increased order volume• Grew sales from $200k to over $4M yearly between FBA and FBM sales.• Managed over 600 LTL shipments using fulfilled by Amazon including forecasting and product sourcing• Developed a new velocity search using NetSuite that increased inventory turns to 12 a year using fulfillment by Amazon• Over 160,000 Amazon transactions

• eBay Channel manager of over 3,000 SKUS• maintained relationships with over 20 dropship vendors • Used X-Cart and Epicor software daily