I advise startups and entrepreneurs on product, sales, and marketing strategy. My specialties include optimizing internal processes and UX flows, no-code / low-code tools and integrations, and understanding and connecting people.Reach me here or at JakeMatta.com

Arable’s state-of-the-art crop monitor synthesizes climate and plant measurements to help farmers grow food using less water and pesticides!

I founded my own Digital Marketing company to help other entrepreneurs grow their businesses.

• Coordinated with teams across the company to design and manage non-functional requirements (NFRs) including security and performance• Created and implemented E2E testing plan including adoption of a deployment tool, coordinating unit testing, automated verification of unit tests via Jenkins, and coordinating UI testing• Brought knowledge of Pega platform capabilities to Product Owners to guide requirement planning and refine backlog• Managed a guardrail warning reduction plan to increase compliance score• Led demonstrations of new functionality to business stakeholders

• Elected to oversee and manage the financial operations of the CGTN• Planned budget and coordinated with Cisco Community Garden team to prioritize most impactful campaigns• Secured funding from Executive Sponsor for multiple successful initiatives that reduced waste and saved tens of thousands of dollars and counting

Analyst• Created and directed a robust billing process flow with key vendor, preventing tens of thousands of dollars of revenue leakage• Overhauled and maintained licensing tracking system for dozens of internal clients• Developed expertise in Contingent Worker Statement of Work process and identified inefficiencies as part of next generation redesignPega Developer• Worked with uCRM team to build a Customer Service Hub and Agent Workbench from the ground up using the Pega Application Development Platform• Responsible for ensuring UI alignment with wireframes• Delivered proof of concept on aggressive timeline to secure VP approval and funding

• Bridged the gap between Product Owners and the development team to increase productivity, speed delivery, and reduce errors and inefficiencies by ensuring requirements clarity• Supported monthly product releases for the Enterprise License Agreement (ELA) service application• Evangelized agile development methodology to reduce reliance on waterfall practices• Created extensive process flow diagram (swimlanes) to detail previously undocumented interdependencies of ELA portal• Drove adoption of interim (OnRamp) and permanent solutions (Access Request Tool) to overhaul the access management system for the Software License Tool, eliminating reapproval gap to ensure security policy compliance

Operated my own computer building, repair, and support business.

I had the privilege of working with and coaching brilliant young minds to help them develop impressively mature ideas. Participants in this diverse, world-class camp, working in small teams, have the opportunity to meet with the CEOs of in-the-news companies and develop their own business plans inspired by their chosen company. The experience culminated in presentations of their plans at Microsoft where they were judged by accomplished businesspeople.

Sentiment Analysis

Provided skilled technical support as a commissioned sales specialist. Played key role in achieving department sales goals while simultaneously driving repeat business. Recognized as Platinum Customer Service Superstar by District Manager.

Transformed an initial hobby into a self-taught e-commerce venture, completing hundreds of transactions to generate tens of thousands of dollars in net profit. Quickly grew to Silver PowerSeller status on eBay and became a ProMerchant on Amazon, maintaining outstanding customer satisfaction ratings.